Stock price when the opinion was issued
They came into the market years ago and really took on the whole idea of organic and natural foods, but competition in the regular food stores with organic foods are affecting their earnings. This is showing up in the stock price. The stock has been falling since last February. The moving averages have all been falling. Competition is too intense.
The US consumer is feeling richer now but ironically, they are not spending, they are saving. An upgrade in food tends to be one of the outcomes, so this company really hits that market. It is expensive. They have a very good concept and he has yet to see a viable competitor for them. A decent holding for the space.