Russel Metals (RUS.TO) Buy, Sell or Hold

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Russel Metals (RUS.TO)

69.68

+1.42 (2.08%)

as of Jul 16, 2026, 8:00:00 pm Market Open.

250 watching

Investor Insights

Jul 16, 2026, 12:00 am

This summary was created by AI, based on 4 opinions in the last 12 months.

Russel Metals (RUS-T) appears positively positioned within the current market landscape, significantly benefiting from the shift toward hard assets and infrastructure development, particularly in Canada. While experts see a strong growth potential with the company’s decent dividend yield exceeding 4% and solid management track record, they advise caution due to recent price movements that suggest a trading range situation. Despite tariff uncertainties, the company has expanded its footprint in the U.S., mitigating some risks associated with tariffs. Analysts highlight the firm’s robust balance sheet and cash flow improvements, suggesting it is well-equipped for future challenges and opportunities, including potential acquisitions. The consensus appears to favor a gradual approach to investing in RUS-T, emphasizing the need for improved pricing confirmation before increasing positions.

Consensus

Positive

Valuation

Undervalued

Similar

Steelco, STLC

TOP PICK

Feels that steel has legs, particularly a company like this that is in distribution and well diversified in all sectors. No debt. A dividend of close to 5%.

DON'T BUY

Low P/E and high yield because it is a cyclical industry. Stark did much better than he expected over the last year. Looks a little expensive now.

BUY

Really good management. Good return on equity. Had an enormous jump in profits last year.

BUY

Had a significant move around June/05 at $14 and ran up to $22. There is no top formation so it is likely there are higher targets to come. Keep an eye on $20 which would be a danger signal.

DON'T BUY

Wouldn’t go after this one right now. Has very high profitability, but there’s deterioration in that profitability and it seems to be coming from operating sources.

TOP PICK

They've raised the dividend 4 or 5 times in the last 18 months. Very cheap at 6 X forward earnings. Generates cash. What he really likes is that in a down cycle, they generate more cash.

TOP PICK

A very cheap stock at around 7 X trailing earnings, 9 X forcast earnings. Dividend yield of over 5%. As a value investor, this is very inexpensive and pays you while you wait.

WEAK BUY

Not a bad place to be if you want cyclical exposure because you get 5% yield. Doesn't have as much exposure to the commodity as other steel companies, so a much safer place to be. As you get nearer the end of the cycle, There's less attraction for it. Prefers Algoma (AGA-T).

HOLD

Involved in service centres, the energy market (tubular steel) and distribution. Have had a great year. Expects it will continue, but appreciation on the stock has gone up from $11/12 to above $18. Doesn't think there's a whole lot more left in it, but probably a few dollars. If you own, consider taking some profit.

DON'T BUY

Basically at its high yet its first 6 months results were down substantially. Always sceptical of this scenario. Made a lot of money when the price of steel was high, but don't think they will be able to make it any more.

WEAK BUY

Had some nice inventory gains as metal prices were going up. Very low P/E around 8 X's. Because of the extra dividends they paid out, the yield is one of the highest on the TSX. A cyclical stock, so a slowdown will affect them. Be cautious.

BUY

Loves this stock. It's the only steel stock that she did not sell. Has a fabulous yield. Incredibly good management.

DON'T BUY

Stock has done tremendously well, but there are different reasons why. The acquisition of the Montreal company has synergies. The trend in steel has reversed. You could see them losing money on inventories because the steel market is not as busy. Money has already been made and it is probably too late now.

SELL

All the steel companies had a tremendous run and then steel prices started to drop. Looks like a cheap stock, but the earnings are very volatile.

DON'T BUY

Have been hurt by the downturn in steel. Still generating earnings. Feels the steel cycle will be over for awhile.

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Russel Metals (RUS.TO)