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TSE:RCI.B

Rogers Communications (B) (RCI.B.TO)

53.16
+0.66 (1.26%)
as of Jun 18, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJun 18, 2026, 12:00 am

This summary was created by AI, based on 27 opinions in the last 12 months.

Rogers Communications (RCI.B) has received mixed reviews from various experts regarding its performance and future prospects. Many analysts highlight the potential of its sports assets, especially after the significant purchase of MLSE, which could drive future cash flow. The company is noted for its reduced capital expenditures, leading to increased free cash flow guidance, which some view as a positive sign for long-term sustainability. However, concerns about high debt levels, competitive pricing pressures, and slower growth in the sector persist. Comparatively, while Rogers has not performed as strongly as peers like BCE and Telus, it is considered by some as a defensive investment in an otherwise overlooked sector. Yield is cited as a consideration, but the growth prospects underscore the need for caution, particularly given its stagnant dividend history.

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Consensus
Neutral
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Valuation
Undervalued
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Telus, T.TO
PAST TOP PICK
(A Top Pick Apr 13/09. Up 33.56%.)
TOP PICK
Looks cheaper than Telus (T-T), BCE (BCE-T) and Shaw (SJR.B-T). Feels this is the best in class. Almost 4% dividend.
PAST TOP PICK
(A Top Pick July 21/09. Up 11% not including dividends.) Likes wireless and this is the largest provider in Canada. Lowest ARPU and highest margins. Very strong balance sheet. Still a Buy.
PAST TOP PICK
(A Top Pick Apr 13/09. Up 30%.) Great free cash flow generator. Has room to increase dividends and buy backs stock. Hold.
PAST TOP PICK
(Top Pick Feb 19/09, Up 10%) Hasn’t done much. It has so much free cash flow and the ability to raise dividends, which it just did. Despite the wireless competition, the ability to buy back stock and to grow appeals to him. A great yield in this environment.
COMMENT
New competition has come into Canada and impacting them quicker than anticipated. The fact that they raised the dividend signals that they see themselves more as a cash generating machine and not so much as a growth stock.
BUY
Likes it and owns it. Part of problem with telco space, especially in the wireless side is the new entrants and they will have an impact. It’s hard for people to switch carriers. He thinks it will not be as bad as people think. Thinks it is in great shape and could increase dividends even more. Cable has done a great job of increasing pricing.
BUY
Has been greatly oversold when people got nervous about new competition. An entrenched company with tremendous marketing machines and a huge base of installed customers. A cash flow machine.
DON'T BUY
(Market Call Minute.) Would rather own a utility or a bank rather than a cable or telco.
BUY
Has a great mix of different assets such as wireless, cable and sports. Worries about competition are overblown.
SELL
His model price is $28.04, a -16% discount. Very expensive here.
BUY
There is price competition but wireless is continuing to grow. There is application growth, data usage growth plus they have the cable and media side.
TOP PICK
Significant cable and wireless businesses. Concerns about new wireless entrants have weighed on the stock but those concerns are overblown. Trading at about 5x EBITDA and 10% free cash flow yield. 3.5% dividend.
BUY
If looking for decent yield and long-term growth in telcos, this would be his prime choice. (30% of Canadians don't have cable or wireless and that is the segment that the competion GlobeAlive (?) or Wind (?) will go after.)
COMMENT
Telcos are not a heavy weighting in his portfolios. This one now has a dividend of 3.7%. It will be some time before they lose significant market share against the new players but there will be some challenges to growth and margins. BCE (BCE-T) would be his 1st choice.
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