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NYSE:NKE
Nike Inc (NKE)
Financials 
Technical Analysis 
Aug 30, 2026, 12:00 amThis summary was created by AI, based on 24 opinions in the last 12 months.
Nike Inc (NKE) is facing significant challenges in the current retail environment, marked by intense competition and changing consumer preferences. Experts highlight weak sales performance, with recent quarters showing declines in revenue and digital sales, and a downward trend in stock value. Despite a new CEO's efforts to implement a turnaround strategy, many reviewers remain skeptical about the company's ability to regain its previous growth trajectory. While some see potential for improvement, particularly in certain markets like North America, the overall sentiment leans towards caution, with references to the structural issues and external factors, such as tariffs and anti-American sentiment. Investors are divided between holding out hope for a turnaround or exiting positions due to ongoing struggles.
Expects shares to appreciate given recent weakness.
Strong fundamentals with good balance sheet and earnings power.
High investment in eCommerce portion of business (reducing 3rd party sellers).
Sales slowdown in China reason for recent sales slump (re-opening will increase sales).
Expecting shares to climb to $135.
Brianne GardnerThe last quarter has seen a major improvement in revenue growth and shares now have price momentum
Joe TerranovaChina is the third-biggest market for this running shoe giant, but even with that country in lockdown last year, Nike lost only 3% of sales in that territory while all retail sales dropped 5.9% (November 2022 vs. November 2021) and all shoe and clothing sales plunged 15.6%. Talk about consumer loyalty. Read China reopens for our full analysis.
Undervalued. Shares fell from $135 two years ago to below $122 today. Was China Nike's Achilles' heel and have the Jordan shoes faded by now? Nike just reported that Chinese sales are accelerated while Jordan sales remain as strong as ever. And their direct-to-consumer business is a success; two years ago it was iffy. China's reopening will be explosive to Nike's numbers (in a good way). Nike is the number-one way to play China's reopening.
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A blue chip company with good products. DTC (direct to consumer) is the story, amounting to 27% of all revenues and will be a $10 billion business, up from $3 billion pre-Covid. This will expand margins. Yes, people aren't buying goods but buy services. Trades at a historic discount. China will eventually recover and benefit Nike. Is holding on.