NYSE:NKE

Nike Inc (NKE)

43.23
+0.25 (0.58%)
as of Jun 8, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJun 8, 2026, 12:00 am

This summary was created by AI, based on 23 opinions in the last 12 months.

Nike Inc (NKE) is experiencing significant challenges as it faces declining revenues and a tough competitive landscape, with experts highlighting various issues like falling digital sales and the struggles of its Converse brand. Many analysts express skepticism about a swift turnaround, citing factors such as changing consumer preferences, company execution problems, and geopolitical tensions affecting its market in China. While some believe the company's iconic brand might eventually find its footing, others see the current valuation as overly expensive. Insider buying and potential market rebounds provide a glimmer of hope, yet most consensus views suggest that the path to recovery will be long and fraught with risk. Consequently, while some analysts view recent price levels as enticing, a cautious approach is largely recommended as Nike navigates its challenges.

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Consensus
Negative
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Valuation
Overvalued
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LULU
BUY

The last quarter has seen a major improvement in revenue growth and shares now have price momentum

PARTIAL BUY
Allan Tong’s Discover Picks

China is the third-biggest market for this running shoe giant, but even with that country in lockdown last year, Nike lost only 3% of sales in that territory while all retail sales dropped 5.9% (November 2022 vs. November 2021) and all shoe and clothing sales plunged 15.6%. Talk about consumer loyalty. Read China reopens for our full analysis.

BUY

Likes their Chinese business and management. The top sports clothing company in the world.

BUY

Undervalued. Shares fell from $135 two years ago to below $122 today. Was China Nike's Achilles' heel and have the Jordan shoes faded by now? Nike just reported that Chinese sales are accelerated while Jordan sales remain as strong as ever. And their direct-to-consumer business is a success; two years ago it was iffy. China's reopening will be explosive to Nike's numbers (in a good way). Nike is the number-one way to play China's reopening.

BUY

Will benefit huge as China reopens, and Nike sold well there even during Nike's downturn. Remains very popular in China.

BUY
Retail in 2023 looks good. TJX is trading at 52-week highs, and having a good run these holidays. Discount retailers will do well in 2023 while retailers with high inventories will have a tougher time. Better to be a stockpicker in retail, like Nike who surprised all with its recent report, given the success of its retail stores performance.
BUY
Shares soared today on a super quarter. The last few quarters were bad, with weak demand in China and too much inventory. This time, that was reversed. China;s sales were up 6%, with European sales good and the U.S. great. This was the Nike of old. The future looks bright. China is dropping its nonsensical zero-Covd policy.
BUY
They report next week. Too many buyers are getting into NKE ahead of China's big reopening--and they will be right. Nike works.
HOLD
Among the worst Dow performers in Q3 It's exposed as a China play. Nike also faces supply issues, the decline in shopping malls and a European slowdown. Eventually, Nike will roar back as they problems resolve themselves. It's worth holding onto this.
DON'T BUY
They reported an inventory flt and shares dove 13%. It'll take two quarters to get rid of that inventory. Don't buy it now. The Chinese economy will open up and China will buy shares? That's not good enough for him.
BUY
They report Monday. They're a barometer for raw costs, supply chain issues and China's economy. He predicts the market will look past their weakness in China's demand and push shares higher. Weakness is already baked in to the stock after several downgrades.
DON'T BUY
Even with a 35% correction it is not a value stock, trading at 12X book value and P/E of 28 and little yield. Beat numbers on Monday but has low growth rate. Fair market value is 43% below price.
BUY
It got hit last quarter over worries of the consumer, but it reported an excellent quarter last week. This can go higher.
BUY
Best athleticwear stock? He owns no athletic leisure, but he would pick Nike because of the quality of the business, and he owned Nike before.
BUY
He prefers Lululemon in the athleticwear space. Both innovative, though Lulu more so given its entry into shoes. Lulu is not much more expensive in PE terms and has rewarded him well. But he has no problem owning Nike here; it has more upside than downside potential based on their last report.
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