NYSE:NKE

Nike Inc (NKE)

40.75
-0.15 (0.37%)
as of Jun 26, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJun 28, 2026, 12:00 am

This summary was created by AI, based on 23 opinions in the last 12 months.

Nike Inc. (NKE) has been facing significant challenges over the past few quarters, with declining revenues, particularly in digital sales and its Converse brand. Analysts note the brand's iconic status but warn that consumer preferences are shifting quickly in the fashion and athletic wear markets. The company is struggling with execution and geographic issues, particularly in China, which has added to the headwinds it faces. While there are some signs of a potential turnaround, such as insider buying and a strong North American quarter, many experts express skepticism regarding a swift recovery. Overall, the sentiment is mixed, with some analysts viewing Nike as a tactical buy amidst its problems, while others see it as a risky investment given its volatility and recent performance.

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Consensus
Negative
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Valuation
Overvalued
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LULU
BUY

The last quarter has seen a major improvement in revenue growth and shares now have price momentum

PARTIAL BUY
Allan Tong’s Discover Picks

China is the third-biggest market for this running shoe giant, but even with that country in lockdown last year, Nike lost only 3% of sales in that territory while all retail sales dropped 5.9% (November 2022 vs. November 2021) and all shoe and clothing sales plunged 15.6%. Talk about consumer loyalty. Read China reopens for our full analysis.

BUY

Likes their Chinese business and management. The top sports clothing company in the world.

BUY

Undervalued. Shares fell from $135 two years ago to below $122 today. Was China Nike's Achilles' heel and have the Jordan shoes faded by now? Nike just reported that Chinese sales are accelerated while Jordan sales remain as strong as ever. And their direct-to-consumer business is a success; two years ago it was iffy. China's reopening will be explosive to Nike's numbers (in a good way). Nike is the number-one way to play China's reopening.

BUY

Will benefit huge as China reopens, and Nike sold well there even during Nike's downturn. Remains very popular in China.

BUY
Retail in 2023 looks good. TJX is trading at 52-week highs, and having a good run these holidays. Discount retailers will do well in 2023 while retailers with high inventories will have a tougher time. Better to be a stockpicker in retail, like Nike who surprised all with its recent report, given the success of its retail stores performance.
BUY
Shares soared today on a super quarter. The last few quarters were bad, with weak demand in China and too much inventory. This time, that was reversed. China;s sales were up 6%, with European sales good and the U.S. great. This was the Nike of old. The future looks bright. China is dropping its nonsensical zero-Covd policy.
BUY
They report next week. Too many buyers are getting into NKE ahead of China's big reopening--and they will be right. Nike works.
HOLD
Among the worst Dow performers in Q3 It's exposed as a China play. Nike also faces supply issues, the decline in shopping malls and a European slowdown. Eventually, Nike will roar back as they problems resolve themselves. It's worth holding onto this.
DON'T BUY
They reported an inventory flt and shares dove 13%. It'll take two quarters to get rid of that inventory. Don't buy it now. The Chinese economy will open up and China will buy shares? That's not good enough for him.
BUY
They report Monday. They're a barometer for raw costs, supply chain issues and China's economy. He predicts the market will look past their weakness in China's demand and push shares higher. Weakness is already baked in to the stock after several downgrades.
DON'T BUY
Even with a 35% correction it is not a value stock, trading at 12X book value and P/E of 28 and little yield. Beat numbers on Monday but has low growth rate. Fair market value is 43% below price.
BUY
It got hit last quarter over worries of the consumer, but it reported an excellent quarter last week. This can go higher.
BUY
Best athleticwear stock? He owns no athletic leisure, but he would pick Nike because of the quality of the business, and he owned Nike before.
BUY
He prefers Lululemon in the athleticwear space. Both innovative, though Lulu more so given its entry into shoes. Lulu is not much more expensive in PE terms and has rewarded him well. But he has no problem owning Nike here; it has more upside than downside potential based on their last report.
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