Meta Platforms, Inc. (META) Buy, Sell or Hold

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Meta Platforms, Inc. (META)

597.27

+3.40 (0.57%)

as of Jul 28, 2026, 4:19:08 pm Market Open.

94 watching

Investor Insights

Jul 26, 2026, 12:00 am

This summary was created by AI, based on 4 opinions in the last 12 months.

Meta Platforms, Inc. (META-Q) recently showcased a strong performance by reporting earnings of $8.88 per share, surpassing estimates and achieving significant revenue of $59.89 billion, which also exceeded expectations. However, despite an initial surge of 10% following these results and optimistic statements regarding AI boosting their ad business, the stock experienced a notable decline, erasing earlier gains. This volatility was further compounded by CEO Mark Zuckerberg's announcement of an increased capital expenditure for 2025 aimed at enhancing AI infrastructure. Market reactions have been mixed, with the stock showing resilience to some analysts who remain bullish due to its strong earnings and future growth potential, as indicated by a 12-month price target set at $805. Still, the recent plunge of 11.33% after Q3 earnings highlights market uncertainty about the long-term impact of rising capex.

Consensus

Mixed

Valuation

Fair Value

Similar

GOOGL

BUY

It's astonishing to see a company as disliked as this, but Meta has over two BILLION users. It keeps releasing new products to engage audiences. It's the #1 ad platform in the world and makes a ton of money. It's now trading at a record-low PE. Changing their name and focus to Meta and the metaverse is a gamble. Also, the CEO is a wild card and Meta faces regulatory pressures. There are some headwinds. But at the end of the day, billions of people use Facebook; in many countries people equate the internet with Facebook. This stock is very, very cheap, because shares have fallen. Meanwhile, revenues and profits keep rolling in. Sometimes buying an unpopular company is a good thing.

PAST TOP PICK

(A Top Pick Mar 04/21, Down 24%) TikTok has taken away viewership. Data they get from users is still valuable. 15x earnings. Cashflow will go down this year, back up next year. Regulatory pressures. Great assets that they need to monetize. Stock might benefit if top executives left.

COMMENT

Be careful - exited his position last year. Users can turn off tracking and therefore advertisers. It is very profitable but can they sustain earnings when people turn off tracking/advertising. Others can compete better in the advertising field.

BUY

Great opportunity to invest in business at current prices. Believes is a high quality/long term business. Business suffering from short term challenges. Free cash flow, balance sheet, ability to buy back shares very strong. In 10-20 years, company will still be preforming.

BUY

Who'd have thought you could get it for under $200? He buys 6, 9, even 12-month calls, though you might have to pay up because of the volatility. It will take a couple of quarters for the CEO to regain trust lost on the last earnings. Still a leader in social media, lots of tools in their kit, second-largest digital advertiser, great free cashflow.

TOP PICK

FB was doing extremely well until the last quarter. Revenue growth as fine, but it has suffered political pressure, facing competition from Tik Tok, and are lower advertising opportunities due to Apple, but these can all be fixed. For instance, Reels (that FB is developing) will compete with Tik Tok. If FB reaches the metaverse and leads in this, it will be a huge win. Selling at 12x earnings, and remains extremely profitable. Revenues are still growing at 15%. If they stop doing the sundry stuff, shares would skyrocket. It's extremely cheap now. A turnaround story. (Analysts’ price target is $325.17)

WEAK BUY

Shift away from tech into cyclicals. Cheapest valuation since its IPO. Regulatory hurdles. Longer term, will continue to grow, as digital ads can go nowhere but up. Metaverse growth is something to consider as well.

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TOP PICK

The stock is plunging since the beginning of the month. Trading at 14X EPS. Metrics were disappointing but Greg Newman and Gordon Reid still think the company is undervalued. They are optimistic about the pivot to the metaverse and recently gave BUY signals. Social media mentions are up 122% over the past 24h.

DON'T BUY

Go with GOOGL instead. Statistically looks inexpensive, but its business is changing dramatically. Core business under attack, future business is uncertain. Generates a lot of cash, but capital allocation is toward the unproven. Avoid it like the plague.

BUY

It is cheap and trades at 14X with growth rate of 14%. It is a bet on management. There is a concern at this level over spending on Metaverse. Metrics were disappointing in last quarter but it works long term so you could add at these levels.

TOP PICK

He likes their business. There's a transformation happening to the metaverse. FB has been very successful in monetizing users; nearly half the population of the globe has some interfacing with FB and related businesses. Last week, FB said there's competition from Tik Tok and FB discussed Apple's changes to privacy policy to forbid advertisers to get personal preferences (which impairs Facebook's ad business). And yet, FB stock is trading at a discount to the market and is growing faster than the market. FB will spend $30 billion this year on capex. They have a $33 billion share buyback program, 5% of their market cap. Have some faith that they will transform themselves. (Analysts’ price target is $335.14)

WATCH

FB needs billions to develop the metaverse, which he's excited about. But if you use an Apple device, FB can't track your online behaviour anywhere which hurts their advertising business. That said, don't give up on FB at these levels. He doesn't want to bet against CEO Zuckerberg, but he is falling behind. Give it a few quarters to see if there's anything worth saving here. Don't buy it down here yet.

BUY

They report Wednesday. Looks cheap based on 2022 earnings. FB has been consistent for a long while and for once isn't attracting criticism for its business practices. FB helps small businesses a lot to develop (through Instagram exposure). FB is worth owning for its digital advertising and the metaverse.

BUY

They've succeeded in monetizing (through advertising) the huge volume of people using Facebook. He hopes the metaverse works out for them, but the metaverse is something he doesn't understand.

BUY

Big tech alternative that's more compelling than MSFT.

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Meta Platforms, Inc. (META)