Meta Platforms, Inc. (META) Buy, Sell or Hold

Meta Platforms, Inc. (META)

745.77

+17.69 (2.43%)

as of Oct 5, 2026, 3:31:51 pm Market Open.

94 watching

BUY

Shares exploded higher tonight after reporting after the bell. Meta showed growth for the first time in a long time with its core business, Facebok, shower user growth as it cuts costs (layoffs) and plans to dramatically cut costs in 2023. Even Reels is doing well. A very good quarter.

COMMENT

FANG is dead. Names like Facebook have changed their names, anyway. Meta is a black box and not communicating. Have no idea how they're doing. Is Zuckerberg working on the metaverse, Reels or Instagram? Dunno. Good news is that shares have fallen to levels that are very cheap. If they spun off WhatsApp, the value proposition would be obvious. The only reason to own this for the break-up value.

COMMENT

It reports Wednesday. Many questions about it. It's a black box. Reels? Tik Tok? Instagram's performance. Shares have jumped from $90 to $151 since November.

COMMENT

Washington bans Tik Tok, but Meta shares still decline 1% today If the market is selling off everything as interest rates rise, including large-cap growth tech stocks, it doesn't matter what any ruling is. Also, nobody knows what the metaverse is yet. That's why there's rumour or splitting Meta stock into two, with the metaverse as its own equity. Now, that would really lift this stock.

BUY

Washington bans Tik Tok, but Meta shares still decline 1% today The bull case lies with Meta better monetizing some of its social media properties. Their 2023 earnings are expected to be down YOY by 13%, down 35% this year with sales flat or growing at low-single digits. It's trading at 15x PE, and shares are down 67% for this year, BUT it's up 35% from lows of a few months ago. Shares are discounting the rhetoric heating up about Tik Tok. This is less about Tik Tok and more about what Meta chooses to spend their money on. What is their 10 years looking like?

COMMENT

Washington bans Tik Tok, but Meta shares still decline 1% today Do you believe in the vision of this company 5-10 years from now? He expected a TikTok ban to boost Meta shares by 20% in a day or two.

DON'T BUY

Was down nearly 69% from this peak. On reason was Apple making it hard for Meta to track users on Apple devices and reducing ad revenues. Also, Meta sunk billions into the metaverse and showing little progress.

DON'T BUY

Meta is a different company from Facebook. They changed their name--what more proof do you need? Sure, they generate free cash flow, but that goes into one pocket and they spend it out of the other. Meta is changing what they started as, because that business is stagnating.

BUY

Some think Zuckerberg is walking around wearing VR goggles, oblivious, but remember that Meta is generating huge free cash flow. This week, the CEO announced that most of his attention is focused on the core business, social media. It trades at 15.x earnings and 3.7% free cash flow yield, yet down 64% year to date. The numbers are compelling. Earning can continue to grow at least in mid-single digits.

DON'T BUY

Good value, but a lot of risk on the table. Listen to the last earnings call. He was shocked how everything seems to be happening on a whim. Plus, slowdown on ad spending. He'd prefer AMZN for big-cap tech.

HOLD

Allan Tong’s Discover Picks Shareholders of the company formerly known as Facebook have been treated for post-traumatic stress syndrome since the company’s recent earnings report and weak guidance. Before that, Meta was dogged by the challenge of TikTok and changes in Apple‘s privacy settings. Meanwhile, CEO Mark Zuckerberg was pouring A Lot of Money into the metaverse. Capital investments are normal and healthy for a company, but only if they yield results. Where is this metaverse? Investors have run out of patience with Meta and the company’s quarterly report triggered a landslide of selling where the stock slid from $130 at the end of October below $90 in a week. So, dump Meta, right? Read 3 Oversold Stocks to Take Advantage of for our full analysis.

DON'T BUY

Switched horses in the race. Spending billions of dollars, looking out many years. Result of Facebook maturing, and it hasn't reinvented itself. Losing ground to TikTok. Privacy policy is costing it. Not tempted, not enough clarity.

PAST TOP PICK

(A Top Pick Nov 10/21, Down 73%) Has sold majority shares, but has a few shares left. Perhaps largest destruction of capital in history the past year. Share price very undervalued at the current price. Very high asset value in Instagram and various apps. Company still has large user base (billions of users).

DON'T BUY

META vs. MSFT vs. AMZN vs. GOOG MSFT has only a 25 PE, with real earnings and a real market. AMZN is constantly investing for future growth, and this will be more sensitive with rising rates than companies that have near-term earnings. GOOG is a question mark in the middle because, while it has a good revenue base, every government in the world is after them to share. MSFT or even AAPL is a good, long-term, stable company with real earnings for the future.

HOLD

Business challenged with rise of TikTok and Apple privacy changes. Large amounts of capital being spent on metaverse. Markets hope of a reduction in spending not being granted. Believes company has good long term prospects. Lots of upside in digital ad side of the business. Many unknowns on the future of the business.

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Meta Platforms, Inc. (META)