Stock price when the opinion was issued
Was downgraded last Friday and today over fears they won't meet expectations this quarter, including disappointment over MCD's new chicken strips dish, that it won't turn things around. Rather, customer prefer heavily breaded chicken and the find these strips ugly. However, history says it has never paid to downgrade MCD. It's the king, offering good value and is highly well-run. The CEO will figure it out.
Largest restaurant chain in the world by sales. It has repositioned itself in the last year or so, so the stock has done well. You get a nice dividend and PE of 20 times earnings. They offer all day breakfast which is a home run for the stock. He likes it.