Imperial Oil (IMO.TO) Buy, Sell or Hold

Imperial Oil (IMO.TO)

174.70

-2.88 (1.62%)

as of Sep 22, 2026, 8:00:00 pm Market Open.

244 watching

BUY

If oil falls, this company won't be affected as much as some of the other oils. You have increasing dividends from them.

DON'T BUY

Has some great properties in the McKenzie Delta, but would prefer Petro Canada (PCA-T). Better value and a lower P/E multiple.

WEAK BUY

Not a bad play if you are bullish on oil. Have their fingers in a few pies in terms of refining, downstream, the oil sands project. Not as much growth as there is in some of the others, but decent cash generation.

WATCH

A wonderful company. Has been pulling back with the rest of the oils. Has a nice yield. Generating an enormous amount of cash flow. His focus has been more on the pure producers such as Encana (ECA-T). Watch how it acts against the market correction. If it can hold on, it's a stock you will want to own.

BUY

Probably will split when it reaches $100. Would like to see an increase in dividends.

TRADE

Very high right now. Not inexpensive relative to the other oil companies.

HOLD

In the next year or so will be a $100 dollar stock. "If they ever get the Mackenzie delta they are golden."

BUY

There will be huge gas resources available once the Mckenzie pipeline gets approved, hopefully this June. A good long term buy. Has had a run-up recently, probably due to buying coming in from the US.

TRADE

Has basically been a no-growth company. Has been a perennial disappointer and now finally they're getting their act in gear with good cash flow. Has a history of buying back shares. Has good heavy oil sands business.

TRADE

BUY

Q: Coming into an inheritance. What is a buy for a long term hold that pays dividends? A: Good long term hold. 2/3 of gains over time are made from dividends. Probably the highest dividend in the integrated oils.

BUY

Probably the most conservative oil/gas company in Canada. Prefers Petro Canada.

BUY

Prefers Imperial Oil for his dividend fund as it is a very steady integrated with a higher dividend yield.

DON'T BUY

Overpriced. Model price is $64.

DON'T BUY

Prefers more international stocks. Not a big growth player.

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Imperial Oil (IMO.TO)