Imperial Oil (IMO.TO) Buy, Sell or Hold

Imperial Oil (IMO.TO)

174.70

-2.88 (1.62%)

as of Sep 22, 2026, 8:00:00 pm Market Open.

244 watching

PAST TOP PICK

(A Top Pick June 24/09. Down 8.2%.) Doesn't own any more but it is getting interesting. Wait 6-7 months before stepping into it.

DON'T BUY

No fundamental problem with this company except that it hasn't improved its dividend in quite some time. Doesn't know of any compelling reason to own this one.

DON'T BUY

Like the other integrated oils globally, hasn't been a great performer in the last several years. Very dependent on heavy oil and the spread between heavy and light sweet oil has widened. Also don't have any great exploration going on. (See Top Picks.)

PAST TOP PICK

(A Top Pick May 13/09. Up 5.3%.) This is a longer-term call on the Kearl project. Still a Buy.

COMMENT

If your timeframe is 3 or 4 years, then this is a hold. If your timeframe is less than a year, you shouldn't hold it. Eventually they are going to commission Kearl, their oil sands project and this will be a catalyst for it to move up.

TOP PICK

One of the most profitable companies. It’s been incredibly expensive but got cheaper with this little correction we had but did not rally back. Just hold it and let it compound for the rest of you life.

SELL

Not a fan of this one. Doesn't seem to have the exploration potential that others have. Refining and marketing have been virtually profitless. (See Top Picks.)

SELL

Been an under performer. Suffering from refining and marketing side. Margins are very thin. Prefers Suncor because of synergies from merger. There’s no catalyst with IMO.

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DON'T BUY

Not is favorite stock. It fell below its 200 day moving average. Trying to find support at about $38. If you own it, be careful if it breaks below $38. Other oil stocks look better.

DON'T BUY

Well-established operator but she would not make the switch into this one.

SELL

If a stock can’t rally in a rip roaring bull market then there is something wrong.

DON'T BUY

One should not buy oil and gas on the speculation that they might be taken out. It should have happened when these things were crushed on price. IMO always sells at a premium because of assets they own. Very well run company, but it is expensive.

DON'T BUY

He would prefer material more so than energy.

PAST TOP PICK

(A Top Pick Jan 22/09. Up 1.5%.) This has disappointed on refining margins but the asset growth they have over the next 3-5 years is substantial. Still a buy.

TOP PICK

One of the best operators in general. Incredible profitability with a pristine balance sheet. Doesn't think investors are seeing the possible growth from Kearl and Cold Lake, which should be as early as next year.

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Imperial Oil (IMO.TO)