Alphabet Inc (GOOG) Buy, Sell or Hold

Alphabet Inc (GOOG)

347.86

+3.00 (0.87%)

as of Oct 9, 2026, 8:00:00 pm Market Open.

1436 watching

BUY

GOOG vs. FB He's comfortable owning both. GOOG has a wider array of businesses, and so is a bit more secure. But FB is aggressively expanding into marketplace and crypto. Both great holdings that can do extremely well for the next 5-10 years. Pick whichever one tickles your fancy.

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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

PAST TOP PICK

(A Top Pick Aug 06/20, Up 57.1%)Stockchase Research Editor: Michael O'Reilly Our PAST TOP PICK with GOOG continues to do well. We are now recommending to trail up the stop (from $2000) to $2200. If triggered, this would all but guarantee an investment return of 47%.

TOP PICK

85% of its revenue comes from online ads, which will increase with the recovery. Well positioned, with android's increasingly dominant market share of the cellphone market. Revenue for 2021 expected to be an astounding 200B. Revenue and earnings will continue to increase at a 15% clip over the next few years. No dividend. (Analysts’ price target is $2804.49)

TOP PICK

Trades at 22x free cashflow. Incredible growth in YouTube. Significant growth in advertising coming on. Leaders in search. Significant competitive advantage. New CFO has an eye on costs. Coming out of Covid will benefit. No dividend. (Analysts’ price target is $2811.06)

BUY

GOOG vs. AMZN Price target for GOOG of $2700, so a lift of about 17% from today. Whereas AMZN gives you a 25% lift from today to its price target of $4200. He'd recommend that you split your investment of new money 50/50 between the two. GOOG is a core holding, and the only time he trims is when the position gets beyond 5%.

BUY

It reports Tuesday. We've heard a lot of hype about their search engine and YouTube, but Google cloud will steal the show.

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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

PAST TOP PICK

(A Top Pick Aug 06/20, Up 49%)Stockchase Research Editor: Michael O'Reilly Our PAST TOP PICK with GM is progressing well. We recommend trailing up the stop (from $1800) to $2000. This would all but guarantee a minimum return on investment of 33%.

BUY

It's up 26% YTD, but lagged last year so it's catching up now. Plenty of room. Like FB, this is a great platform for advertisers to reach consumers. Travel ads are returning hard to GOOG, so t isn't late to buy this.

COMMENT

It's a great reopening stock, because it makes money from travel ads, but when stay-at-home stocks rally, GOOG gets dragged with them, largely because of ETFs.

BUY

CAD is fairly valued here. Loves the FANG stocks. Super highly cash generative businesses. Super high ROIC. Not really that expensive. FB and GOOG trade at 24-28x forward earnings, when the market's at 22x. No matter what your outlook on the CAD is, you could be buying these names.

BUY ON WEAKNESS

Closely tied to travel ads, and we're on the cusp of a travel bonanza. A buy for the reopening. He still likes all the FAANGs, despite current weakness in tech stocks.

BUY

Holds it in the US large cap portfolio. Lots to like. Growing at 3-4 times the rate of the average company in the S&P 500. More rapid growth for a premium to the market. Has benefit from being the premier search engine, and advertising model is very successful. Lots of R&D is reinvested and they have successfully monetized their services, like Youtube.

PAST TOP PICK

(A Top Pick Mar 11/20, Up 70%) Thought it was trading lower than it ought to be. Has a wide range of activities and is an essential company for our way of life. Earnings are up 23% yoy, advertising is recovering very well. It is pricier than when recommended, at 22x 2023 earnings. Still has good EPS growth. On a price-to-growth, it is still a name you want to own on weakness. Continues to buy at these prices.

PAST TOP PICK

(A Top Pick Mar 20/20, Up 92%) Still likes it very much. Still lots of value in the FANG stocks. Back to pre-pandemic levels. Regulation is the big concern. Isolating the various pieces like YouTube and Waymo could result in even greater value.

BUY

Fractional shares to buy instead of playing the short squeeze of GameStop, AMC, etc. Has many overlooked businesses: healthcare, mobility, entertainment. They've barely monetized many businesses, so there's potential. Meanwhile, they're #3 in cloud computing. It's also a reopening play; travel advertising will return to Google.

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