NYSE:F

Ford Motor (F)

14.00
+0.39 (2.87%)
as of Jul 10, 2026, 8:00:00 pm Market Open.
191 watching
0
Investor Insights
star iconJul 11, 2026, 12:00 am

This summary was created by AI, based on 8 opinions in the last 12 months.

Ford Motor Company has faced significant challenges in its electric vehicle (EV) sector, reporting a $17 billion loss over four years due to declining EV demand in the U.S. and increased competition from China. The company has recently pivoted towards energy storage solutions, utilizing its Kentucky plant, and has also scaled back its EV investments. Despite a slight decline in core car sales, overall revenues have increased, supported by a favorable valuation around 8x PE and a solid 4.3% dividend yield. Experts are divided; while some acknowledge potential growth in the battery storage space and advantages from lower interest rates, others express concern over warranty issues, competitive pressures, and cyclical nature of the automotive industry, arguing that Ford’s stock is not a long-term hold. Overall sentiment suggests that while there are risks, there is also value present in Ford’s diverse strategies and potential for recovery.

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Consensus
Mixed
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Valuation
Undervalued
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Similar
GM, GM
DON'T BUY

Problem is that Ford has big warranty issues--it costs so much to fix a car. Is -9% this year so far. The auto stocks need a rate cut. 

DON'T BUY
Considering Trump tariffs possibly on Ford's auto parts

We should be concerned about possible tariffs. Though trading at a cheap 10x, he wouldn't buy.

PAST TOP PICK
(A Top Pick Aug 26/24, Up 4%)

(Note the short timeframe.) 
Bought closer to $10 in his aggressive strategy. Likely to sell very soon, as it's nearing the top of its range. Don't be a new buyer right now.

DON'T BUY

He did not like some metrics in their last report: the warranty number, and how much they're losing in EVs. He likes the CEO and wishes he will do well, but can't recommend Ford.

DON'T BUY

He avoids car companies, because it's a tough business. Their report last night proves it--they've having a tough time. He prefers car parts makers.

DON'T BUY

He gave up on it. They aren't buying back stock. If the company was as cheap as he thought it was, they would be buying back a lot of shares now. He chose the wrong horse, should've bought GM instead.

BUY

Would recommend waiting before investing. Could be upcoming catalyst for growth in share price. Chart would suggest buying around $9. 

TOP PICK

This is not a conservative long term play and is in their aggressive platform. It has been in a pretty clear pattern. If it pulls back to $10  then buy and sell at the one of the higher points in the pattern. You could buy this in legs.       Buy 10  Hold 15  Sell 3

(Analysts’ price target is $13.39)
DON'T BUY

Along with others, seeing muted sales in the EV space. Guided down for the year. Very cheap, ~6-7x earnings, will stay muted. Very little exuberance. Pure plays in the space have the advantage.

DON'T BUY
Price has gone nowhere since 1994, dividends not consistent. Cratering right now by 17% on missed earnings.

It's been a long time since the Model T. When you think about Ford today, there's more competition coming from the Chinese OEMs, which are dominating the domestic market and giving TSLA a run for its money. Export risk. US auto sales on a more muted path since Covid, residual car prices have been coming down. Competition's really picked up, and that's not going to change.

Yes, investors are definitely in a mood. Earnings season has seen some significant gap downs. When looking at earnings for Ford and all the other automakers, it's kind of deceiving, as the capital intensity of these businesses is high. They're far more expensive on free cashflow than they are on price-to-earnings.

WEAK BUY

Tesla's success has drawn all the money out of this space. He expects high-density countries to adopt EVs more than North America which has more geography and space, so Ford will continue to do well. Has reasonable value here, but beware of a value trap.

BUY

It yields 4.5%. Is up 10% so far this year. Lags GM but is coming back. Likes the story.

DON'T BUY

Challenged by people's reluctance to adopt EVs, but it's just a matter of time. Charging is not so easy. Car rental companies have cooled on EVs. Does internal combustion well. He owns GM.

HOLD

Doesn't owns shares. Transition to EV market going fairly well, but not paying off enough. Car market dynamics tough on business (rising costs etc.). Expecting manufactures being forced to sell products at lower prices (too much competition). Overall, direction of business hard to predict.  

DON'T BUY

Good upside, but not his first choice. Latest earnings were good, but not surprising. He owns GM.