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World’s Most Recognized Brands to Buy in 2019

Melisa R. H. Posted On April 25, 2019
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We recently did a Top 10 Favourite Canadian Companies. This time, we’re looking at the beloved companies that have brand recognition across the world. These corporations have operations across the globe and are leaders in their domain. Their balance sheets are good and make great long-term investments. They also usually pay a dividend. Most of them are considered blue-chip stocks.

Blue-chip stocks are highly respected and widely known, publicly-traded companies. These well-established stocks are thought to be financially sound and are generally less volatile. Household names such as Coca-Cola Company (KO-N), Microsoft (MSFT-Q) and many others are examples of blue-chip stocks. The Dow Jones Industrial Average is a good example of an index that follows blue-chip stocks.

Here are the world’s most recognized brands to buy in 2019:

🛍 Consumer

Tiffany & Co. New (TIF-N)
The Tiffany blue is known to set a flutter in the hearts of many across the world. The famed New York jeweler is known for their luxurious diamonds and sterling silver. They’ve performed well over the last quarters so it could be a good buy if you like the luxury sector.

Tiffany & Co. New (TIF-N) — Stockchase
Tiffany & Co. New (TIF-N) — Stockchase

Investors buy luxury stocks at the bottom of a recession, because the rich part of a population hold up much better in a recession. Now is not a good time to enter luxury stocks. There's nothing wrong with Tiffany per se, but now is not the time and TIF is slightly exposed to China, which…

stockchase.com stockchase.com

Nordstrom Inc (JWN-N)
An American chain of luxury department stores. They’ve done well in implementing their e-commerce platform. Their stock has pulled back since their 52-week high of $67 but they recently got a rating upgrade. The management is known to give good guidance and is still a solid buy.

Nordstrom Inc (JWN-N) — Stockchase
Nordstrom Inc (JWN-N) — Stockchase

Bullish or bearish market outlook? He doesn't see 5 interest rate hikes this year + 1 in 2023, like Goldman predicts, not with what's happening globally. He never thought this would be a quick military incursion by Russia. That said, that doesn't matter if an investor is long-term. Buy stocks on dips like this? Absolutely.…

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Walt Disney (DIS-N)
They are a leader in entertainment and have a strong global brand. They acquired 21st Century Fox last year which widened their content offering. Their newly announced streaming service has given a lift to their stock prices. A strong brand to buy and hold while taking a dividend yield of 1.6%.

Walt Disney Co. (DIS-N) — Stockchase
Walt Disney Co. (DIS-N) — Stockchase

Is Disney really only Disney+ because that's how it trades? Disney gets no credit for its most important business: the theme parks. People go because they love the franchise. Does Netflix have a theme park? Disney also has 5 cruise ships.

stockchase.com stockchase.com

Ford Motor (F-N)
The fabled automaker is facing a transition in the auto market. Vehicles are moving from gas to electric. They do have some interesting models coming out but it’s a challenging time in a tough space.

Ford Motor (F-N) — Stockchase
Ford Motor (F-N) — Stockchase

Ford has a short term focus on the release of the EV F-150 Lightning. He prefers GM since they are building new electric vehicles from the ground up while Ford is retro-fitting an existing vehicle for the EV market. Also GM is planning several EV's at once and has a cheaper valuation.

stockchase.com stockchase.com

Coca-Cola Company (KO-N)
A giant in the beverage sector. It’s also one of Warren Buffet’s favourite stocks. They pay a good dividend and is more of a defensive play. They’re diversifying from their core to sports drinks. They also bought a coffee company with potential for good growth. Analysts say that Coke has limited downsides and likely upside.

Coca-Cola Company (KO-N) — Stockchase
Coca-Cola Company (KO-N) — Stockchase

Beat earnings and their organic growth rate will accelerate. But bond yields are jumping and there are worries over raw costs and freight.

stockchase.com stockchase.com

Nike Inc (NKE-N)
An American multinational that’s a leader in activewear. Their nike footwear have dedicated fans and their recent entry into china was great. A globally well-managed company.

Nike Inc (NKE-N) — Stockchase
Nike Inc (NKE-N) — Stockchase

They report Monday. They're a barometer for raw costs, supply chain issues and China's economy. He predicts the market will look past their weakness in China's demand and push shares higher. Weakness is already baked in to the stock after several downgrades.

stockchase.com stockchase.com

PepsiCo (PEP-Q)
A leading food, snacks and beverage company. They’ve had some difficulty growing but they’ve diversifying away from the shrinking carbonated beverage category. More than 50% of their revenue now comes from other sources and they’ve bounced back.

PepsiCo (PEP-Q) — Stockchase
PepsiCo (PEP-Q) — Stockchase

Coke is very well run. Pepsi pays a 2.7% yield and is run well, too, but he prefers Coke.

stockchase.com stockchase.com

Goodyear Tire (GT-Q)
They have new contracts, and are turning around the company. They announced good earnings and are rebounding. They have serious brand recognition in the sector and should grow long term.

Goodyear Tire (GT-Q) — Stockchase
Goodyear Tire (GT-Q) — Stockchase

Fabulous Q4. Market didn't like guidance. R&D investments in EV market, as tires need to be different. Those tires have up to 30% higher margins. Bought Cooper Tire. Very strong future. Estimates $2.50 EPS in 2022, $3 EPS in 2023. No dividend. (Analysts’ price target is $22.38)

stockchase.com stockchase.com

Target Corp (TGT-N)
The department store that failed in Canada. Things seem to be coming back to normal after Christmas sales. Though it’s not the most compelling in its space, it enjoys lots of shoppers and is a solid hold.

Target Corp (TGT-N) — Stockchase
Target Corp (TGT-N) — Stockchase

They have built up too much inventory. Data shows that consumers are spending more experiences and less on things. This stock will suffer for a little longer.

stockchase.com stockchase.com

Mattel (MAT-Q)
Barbie, American Girl and Fisher-Price are under their belt and they have great brand power. The consumer discretionary sector is particularly harsh. They have brought in a new CEO in the last couple years to fix the situation and it could be a turnaround store. There have also been some talks of a takeover by Hasbro.

Mattel (MAT-Q) — Stockchase
Mattel (MAT-Q) — Stockchase

Stockchase Research Editor: Michael O'Reilly The long time toy manufacturer has worked hard to re-invent itself, partnering with Disney and Universal and reviving iconic brands like Barbie, Hot Wheels and Fisher Price. It even has pledged to use 100% recycled bio-based plastics. Its management during pandemic supply-chain threats were expertly handled as reflected in their…

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Dunkin’ Brands Group (DNKN-Q)
The company known for their donuts. They also have Baskin-Robbins Franchises under their brands. They’ve had some volatility so do your homework. They are usually regarded in comparison to Starbucks.

Dunkin' Brands Group (DNKN-Q) — Stockchase
Dunkin' Brands Group (DNKN-Q) — Stockchase

Today, the New York Times reported that a private entity wants to buy Dunkin'. Some felt that this stock was already overextended, but he disagrees. Their track record in acquisitions is fantastic. It has survived while peers have fallen away.

stockchase.com stockchase.com

Gap (GPS-N)
The American clothing brand that also runs Old Navy and Banana Republic. They announced closing 230 stores and splitting off of Old Navy in 2020. They’ve experienced volatility due to restructuring but it’s still a solid long term hold.

Gap (GPS-N) — Stockchase
Gap (GPS-N) — Stockchase

He sold 20 positions and now has his highest cash position (over 60%) since 2008. The reason is that he doesn't know what will happen with the economy and is bracing for a big decline if that happens. If so, he will buy back these shares at a lot lower price. He sold Gap, among…

stockchase.com stockchase.com

Toyota (TM-N)
The Japanese automaker and they’re vying to be the largest auto manufacturer on the planet. There’s been a slowdown in car sales but they’re one of the strongest auto companies.

Toyota (TM-N) — Stockchase
Toyota (TM-N) — Stockchase

We are seeing some green shoots in auto dealers over the last few weeks. TM-N offers both Gas and Electric vehicles. For auto sales you have to understand 2021 – how many layoffs are permanent. He thinks auto sales will continue to decrease over the next two to three years. More auto companies may be…

stockchase.com stockchase.com

Starbucks (SBUX-Q)
The global coffee company that’s shaped coffee culture around the world. They’ve been stock market darlings and continue to innovate, but it’s pretty expensive. Wait for a pullback and hold for long-term.

Starbucks (SBUX-Q) — Stockchase
Starbucks (SBUX-Q) — Stockchase

Struggling to evaluate company at this time (poor service and decreasing shop count). Underlying negative trends for the company. Current price not highly attractive. Expecting stock price to decrease. Expecting inflation to negatively affect business.

stockchase.com stockchase.com

Walmart Inc (WMT-N)
The big-box store that’s vying to be a leader in retail. They are facing harsh competition from Amazon. They’ve been effective in growing their online presence, and are competing well. It’s a more defensive choice and will do relatively well going forward.

Walmart Inc (WMT-N) — Stockchase
Walmart Inc (WMT-N) — Stockchase

Allan Tong’s Discover Picks Walmart stocks and big retail are out of favour on Wall Street. Supply chain delays, hot inflation, higher wages and now product markdowns are plaguing Walmart and its peers. Further, WM’s last report noted a shift in consumer spending from household stuff to experiences. The company lowered EPS guidance as overall…

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McDonalds (MCD-N)
One of the most recognized brand across the world. The golden arches can be seen virtually anywhere in the world. They are well run and have good cash flow. They pay a good dividend.

McDonalds (MCD-N) — Stockchase
McDonalds (MCD-N) — Stockchase

Inflation and soaring gas prices effecting consumer spending Consumer spending is still robust and can withstand an oil shock for a while. He's more concerned with McDonald's shutting down in Russia and halting nearly 10% of their sales. The hike in oil prices will be temporary, because it is a big political issue; that price…

stockchase.com stockchase.com

Estee Lauder (EL-N)
A giant in prestige skincare, makeup and other beauty products. It has a high price that’ll grow even higher still. They are expanding into Asia and they have great cash flow.

Estee Lauder (EL-N) — Stockchase
Estee Lauder (EL-N) — Stockchase

Use of free cashflow, family ownership? Prestige cosmetics negatively affected by Covid. Owns a number of brands. Global. Great business economics, strong balance sheet, management looks good. Valuation is high at 30x earnings, with free cashflow 2%. Consistent free cashflow generator for a decade, reasonable capital allocation. If you have your heart set on buying,…

stockchase.com stockchase.com

Macys Inc. (formerly Federated Department Stores) (M-N)
A well-known department store in the United States. They’ve been facing competition from Amazon and the contracting brick and mortar model. They have a lot of embedded capital and are still a stable company.

Macys Inc. (formerly Federated Department Stores) (M-N) — Stockchase
Macys Inc. (formerly Federated Department Stores) (M-N) — Stockchase

options It's been choppy and rangebound this year. Their cash flow has risen. There was a buyer of 5,000 of the May 26 calls going for $1.25. Very interesting. Macy's has a 10% short interest in it. He sees upside.

stockchase.com stockchase.com

💻 Technology

Mastercard Inc. (MA-N)
One of the most used payment providers and has grown well. With the growing e-commerce and use of online payment, this will continue to grow. They’re focusing on emerging market, where there is potential for huge growth as well.

Mastercard Inc. (MA-N) — Stockchase
Mastercard Inc. (MA-N) — Stockchase

Allan Tong’s Discover Picks Mastercard stocks’ EPS of $9.61 has jumped 47% in the past year. It trades at 37.23x though the street’s forward PE is only 33.94x. (Visa’s PE is 40.4x). However, the ROE is 142% while Visa’s is barely 40%, and MA pays a safe dividend of nearly 2% at a payout ratio…

stockchase.com stockchase.com

Microsoft (MSFT-Q)
Everyone who’s used a computer knows Microsoft and Windows. They have a great business model and they’re growing their cloud service. The move to software as a service that’s increased their rate of growth.

Microsoft (MSFT-Q) — Stockchase
Microsoft (MSFT-Q) — Stockchase

It has sold off with the market and is down 27-28% year-to-date. As a tech company it is more infra-structure and service focused than advertising like Google and Facebook. It is already embedded in millions of companies around the world and allows migration to the cloud.

stockchase.com stockchase.com

Apple (AAPL-Q)
A high-quality company that’s a trillion dollar business. The iPhone has dominated the smartphone space and they’re growing their services. A high-quality company that will continue to grow.

Apple (AAPL-Q) — Stockchase
Apple (AAPL-Q) — Stockchase

A great opportunity. Don't often get a chance to buy on the cheap. Such a long runway to price target. Phenomenal moat. Extremely profitable. Still a high bar on innovation. High margins on services, about 67%. Yield is 0.69%. (Analysts’ price target is $184.42)

stockchase.com stockchase.com

Hewlett Packard Enterprise Co. (HPE-N)
A leader in software services to other global corporations. They are extremely well run and earnings have been moving up. A solid investment since they have a good dividend, free cash flow and good future growth. They are also buying back shares so it could be a good chance to hop in.

Hewlett Packard Enterprise Co. (HPE-N) — Stockchase
Hewlett Packard Enterprise Co. (HPE-N) — Stockchase

Allan Tong’s Discover Picks This so-called “old tech” name has gained 52% in the past year. Surprising? Apple has climbed 36%. While FAANG has been stealing the spotlight, HPE has been making money. The company last reported on November 23 (Q3-2021): revenues climbed 9% YOY, adjusted earnings leapt 52% while both numbers beat expectations. Guidance…

stockchase.com stockchase.com

Intel (INTC-Q)
A tech stock that has proven to perform well and has shown consecutive growth. They have a new CEO. It is a good long term investment and it’s a good price right now. They pay a nice dividend.

Intel (INTC-Q) — Stockchase
Intel (INTC-Q) — Stockchase

New CEO is both an engineer and management operator, exactly what INTC needs. Product line breadth gives it a huge advantage. Added acquisitions every year for the last 5. Free cashflow machine, very profitable. Enviable gross margins by making most of its own chips. Leader in CPUs and autonomous vehicle chips. Price target is $56.

stockchase.com stockchase.com

Visa Inc. (V-N)
The biggest credit card company in the world. They’re growing internationally, after buying Visa Europe. It has positive outlook with a good chart. The move away from physical money to virtual will help Visa’s growth.

Visa Inc. (V-N) — Stockchase
Visa Inc. (V-N) — Stockchase

Stockchase Research Editor: Michael O'Reilly Holding the largest market share of US consumer spending for transaction processing along with MA, we select V as a TOP PICK. Currently V is valued slightly better at 30x earnings and 11x book, compared to MA at 34x and 43x, respectively. The company has been increasing dividends for 14…

stockchase.com stockchase.com

IBM (IBM-N)
A computer hardware, software, and cloud service company. They have been struggling to keep up with their competition though their chart is okay. They’re acquisition of Red Hat didn’t go well with investors but they have a buyback program and 5% yield, so it could be alright for a long term hold.

IBM (IBM-N) — Stockchase
IBM (IBM-N) — Stockchase

They report tomorrow, though she expects it to be tame. Pays a 5.2% dividend yield trading at 13x earnings.

stockchase.com stockchase.com

Alphabet Inc. / Google (GOOG-Q)
Google is almost synonymous with the internet and large parts of the web are accessed through it. They don’t pay a dividend, but have immense growth potential as leaders in multiple domains. With assets like Youtube, Google Home and Android, they are well diversified.

Alphabet Inc. / Google (GOOG-Q) — Stockchase
Alphabet Inc. / Google (GOOG-Q) — Stockchase

Prefers the L stock (no votes). Shares are off 22%. Revenue growth has slowed. Has $100 billion in free cash flow. They continue to dominate web search. They own Androids, which is half the phone market. They are #3 in cloud computing. He expects GOOG to return to previous highs in 18 months. (Analysts’ price…

stockchase.com stockchase.com

⚡ Energy

Exxon Mobil (XOM-N)
A multinational oil and gas corporation that provides good value to investors. They’ve been hit over concerns that the market is moving away from carbon fuels. As with other energy stocks, it’s been pushed down, but with a 4% dividend yield, you can get paid to wait.

Exxon Mobil (XOM-N) — Stockchase
Exxon Mobil (XOM-N) — Stockchase

Big cap oil is reconsidering how they deploy capital. They're working on returning capital to shareholders, paying down debt, buying back shares rather than building new projects. That's why you have this tight issue in the oil market. Companies are not expanding production. It will continue to do well as a cashflow machine.

stockchase.com stockchase.com

🚚 Industrials

3M Co. (MMM-N)
A industrial giant that’s a quality business. It’s been very consistent through the years and has different lines of businesses. They’ve been hit with the trade-tensions. They pay a healthy dividend of 6% so you’ll be paid to be patient on this one. Generally a good long term hold.

3M Co. (MMM-N) — Stockchase
3M Co. (MMM-N) — Stockchase

3M is world-class. Nothing wrong with adding shares here on a pullback, because you will get a reasonable return down the road. You can't go wrong here.

stockchase.com stockchase.com

FedEx (FDX-N)
An international courier delivery company. If you’ve shopped online, there’s a good chance it was shipped through FedEx. Amazon and other e-commerce needs someone to ship their orders and FedEx has profited well from that though Amazon is now entering deliveries.

FedEx (FDX-N) — Stockchase
FedEx (FDX-N) — Stockchase

Stockchase Research Editor: Michael O'Reilly FDX is a global leader in global shipping and is well positioned to see a return to growth as supply chain issues become resolved. Its integration of it recent shipping acquisition is beginning to gain momentum. Recently reported earnings were inline with analyst expectations, but we like that it supports…

stockchase.com stockchase.com

United Parcel Services (UPS-N)
The trade war brought them down last year but it’s a good company. However, they are better positioned to deal with an economic slowdown. They too have been facing pressure from Amazon over deliveries.

United Parcel Services (UPS-N) — Stockchase
United Parcel Services (UPS-N) — Stockchase

(A Top Pick Apr 12/22, Down 5.7%)Stockchase Research Editor: Michael O'Reilly Our PAST TOP PICK with UPS has triggered its stop at $177. To remain disciplined, we recommend covering the position at this time. This will result in a net investment loss of 3%, when combined with the previous top pick recommendation.

stockchase.com stockchase.com

American Airlines Group (AAL-Q)
One of the biggest airline carriers, They pay a dividend so you get paid while holding long term. They’ve been moving sideways for a while and they’re in a tough sector.

American Airlines Group (AAL-Q) — Stockchase
American Airlines Group (AAL-Q) — Stockchase

Last Thursday, AA forecast they'll return to 93% of pre-Covid capacity this quarter with total revenue up 6-8% compared to 2019--better than pre-Covid. Won't say when they will return to profitability. Are cleaning up the balance sheet and spending to increase capacity. He prefers Delta and United, but likes AA.

stockchase.com stockchase.com

📱 Telecommunications

AT&T (T-N)
The leading telecommunication company in the US. They’re implementing 5G and are considered lower risk than other telecos. They have a lot of recurring payments from contracts so they have stability. Their dividends are considered to be stable.

AT&T (T-N) — Stockchase
AT&T (T-N) — Stockchase

It has disappointed shareholders. It tried to branch into the content business by buying large companies and then letting them go without much explanation. It also cut back its dividend. Verizon is higher quality.

stockchase.com stockchase.com

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