We recently did a Top 10 Favourite Canadian Companies. This time, we’re looking at the beloved companies that have brand recognition across the world. These corporations have operations across the globe and are leaders in their domain. Their balance sheets are good and make great long-term investments. They also usually pay a dividend. Most of them are considered blue-chip stocks.
Blue-chip stocks are highly respected and widely known, publicly-traded companies. These well-established stocks are thought to be financially sound and are generally less volatile. Household names such as Coca-Cola Company (KO-N), Microsoft (MSFT-Q) and many others are examples of blue-chip stocks. The Dow Jones Industrial Average is a good example of an index that follows blue-chip stocks.
Here are the world’s most recognized brands to buy in 2019:
Tiffany & Co. New (TIF-N)
The Tiffany blue is known to set a flutter in the hearts of many across the world. The famed New York jeweler is known for their luxurious diamonds and sterling silver. They’ve performed well over the last quarters so it could be a good buy if you like the luxury sector.
Investors buy luxury stocks at the bottom of a recession, because the rich part of a population hold up much better in a recession. Now is not a good time to enter luxury stocks. There's nothing wrong with Tiffany per se, but now is not the time and TIF is slightly exposed to China, which…
Nordstrom Inc (JWN-N)
An American chain of luxury department stores. They’ve done well in implementing their e-commerce platform. Their stock has pulled back since their 52-week high of $67 but they recently got a rating upgrade. The management is known to give good guidance and is still a solid buy.
A great company, one of the leading retailers out there. Very good e-commerce platform. Growing sales. But they are going through a high investment cycle. They traditionally trade at around a 15X forward multiple of earnings, and now are close to 20 or 21 times, so they are on the expensive side.
Walt Disney (DIS-N)
They are a leader in entertainment and have a strong global brand. They acquired 21st Century Fox last year which widened their content offering. Their newly announced streaming service has given a lift to their stock prices. A strong brand to buy and hold while taking a dividend yield of 1.6%.
(A Top Pick Jul 02/19, Down 22%) He still owns this. A lot of their revenue comes from parks, although they are slowly reopening. On the media side, there has been a delay in new movie releases. Their streaming business has beaten all expectations. A tough story for this year, better next year. They cut…
Ford Motor (F-N)
The fabled automaker is facing a transition in the auto market. Vehicles are moving from gas to electric. They do have some interesting models coming out but it’s a challenging time in a tough space.
It is trading under EVB-3 or $6. There are rumors that there is someone looking to buy them. The question is whether they will make it through a recession. They are transitioning to electric vehicles at the same time as a recession. There are easier stocks to make money on.
Coca-Cola Company (KO-N)
A giant in the beverage sector. It’s also one of Warren Buffet’s favourite stocks. They pay a good dividend and is more of a defensive play. They’re diversifying from their core to sports drinks. They also bought a coffee company with potential for good growth. Analysts say that Coke has limited downsides and likely upside.
CO-N vs. PEP-Q. They are both consumer stables and he likes them because they are falling off maybe 20% from their high. He is more a Coke guy and it is close to EBV+7 at $39 and closed at $42.81. Close to $38-9 he would be a buyer, maybe even at this price. You can…
Nike Inc (NKE-N)
An American multinational that’s a leader in activewear. Their nike footwear have dedicated fans and their recent entry into china was great. A globally well-managed company.
Iconic sports brand. Virus could curb results in near term, but their long-term growth forecast is intact. Cheap for a good growth company at this stage. Yield is 1.11%. (Analysts’ price target is $110.74)
A leading food, snacks and beverage company. They’ve had some difficulty growing but they’ve diversifying away from the shrinking carbonated beverage category. More than 50% of their revenue now comes from other sources and they’ve bounced back.
It gives him some stability and safety in portfolios. About 3% yield and it is growing. You are buying a lot of their products in going to grocery stores and drug stores. It is a snack and beverage company. It is less exposed to the syrup business like pop in movie theatres and stadiums. You…
Goodyear Tire (GT-Q)
They have new contracts, and are turning around the company. They announced good earnings and are rebounding. They have serious brand recognition in the sector and should grow long term.
Not a fan of the tire industry. Doesn’t really care for the dynamics. It has a great deal of trouble passing through raw material costs. The collapse of oil prices has been a benefit, but it is going to be very difficult to repeat a decline in oil. He believes the company is very involved…
Target Corp (TGT-N)
The department store that failed in Canada. Things seem to be coming back to normal after Christmas sales. Though it’s not the most compelling in its space, it enjoys lots of shoppers and is a solid hold.
Target is hitting an all-time high today. The company is firing on all cylinders. They have alleviated e-commerce concerns. Looking at evaluation, it is rallying up to catch up the evaluation of Walmart. A duopoly that will probably do fine. Would prefer Walmart more. There is also trade war concerns eventually. Right now, it is…
Barbie, American Girl and Fisher-Price are under their belt and they have great brand power. The consumer discretionary sector is particularly harsh. They have brought in a new CEO in the last couple years to fix the situation and it could be a turnaround store. There have also been some talks of a takeover by Hasbro.
Not too long ago this company was on their short list. They are in trouble. They blown up their balance sheet and the returns are terrible. Hasbro (HAS-Q) has put up a potential bid out there and it would make a lot of sense. Your best hope is that buyout. It’s too risky. Maybe they…
Dunkin’ Brands Group (DNKN-Q)
The company known for their donuts. They also have Baskin-Robbins Franchises under their brands. They’ve had some volatility so do your homework. They are usually regarded in comparison to Starbucks.
New openings? His research suggests they are doing extremely well. He is not sure about new openings in the West. It is just like the Tim Horton's brand in Canada. Their success is based on their cheap coffee and customer loyalty.
The American clothing brand that also runs Old Navy and Banana Republic. They announced closing 230 stores and splitting off of Old Navy in 2020. They’ve experienced volatility due to restructuring but it’s still a solid long term hold.
The problem with this company and all these clothing stores is that it is very difficult to compete. Space is expensive. The ones that do well are the ones that go online. They are fighting a very difficult secular trend that is happening in the industry.
The Japanese automaker and they’re vying to be the largest auto manufacturer on the planet. There’s been a slowdown in car sales but they’re one of the strongest auto companies.
We are seeing some green shoots in auto dealers over the last few weeks. TM-N offers both Gas and Electric vehicles. For auto sales you have to understand 2021 – how many layoffs are permanent. He thinks auto sales will continue to decrease over the next two to three years. More auto companies may be…
The global coffee company that’s shaped coffee culture around the world. They’ve been stock market darlings and continue to innovate, but it’s pretty expensive. Wait for a pullback and hold for long-term.
A wonderfully innovative company and they have to be. Their success is dependent on people being able to rub shoulders. They are moving towards the pick-up model. They have a world-wide brand that has allowed them to enter into China, where a huge potential exists for new outlets.
Walmart Inc (WMT-N)
The big-box store that’s vying to be a leader in retail. They are facing harsh competition from Amazon. They’ve been effective in growing their online presence, and are competing well. It’s a more defensive choice and will do relatively well going forward.
(A Top Pick Feb 07/20, Up 6%) It is fortunate that it had positioned itself for on-line sales. He thinks this will benefit from the overall trend coming for increased spending.
One of the most recognized brand across the world. The golden arches can be seen virtually anywhere in the world. They are well run and have good cash flow. They pay a good dividend.
(A Top Pick May 30/19, Down 1%) They sold in late-April when it was trading at mid-2019 market multiples. It did not seem to warrant that value during the pandemic, so they decided to exit.
Estee Lauder (EL-N)
A giant in prestige skincare, makeup and other beauty products. It has a high price that’ll grow even higher still. They are expanding into Asia and they have great cash flow.
He owns this one and it is now being impacted by CVT-19, due to their global sales reach. He thinks this could be a good time to buy into a position partially. Since they are located at a lot of airports, expect their sales to be impacted for now, which should cause a couple of…
Macys Inc. (formerly Federated Department Stores) (M-N)
A well-known department store in the United States. They’ve been facing competition from Amazon and the contracting brick and mortar model. They have a lot of embedded capital and are still a stable company.
It currently yields around 10%. Looks like HBC here with old style retailer. Margins are coming under pressure and value has been hard to turn. Would prefer the Bay because of their real estate than Macy's.
Mastercard Inc. (MA-N)
One of the most used payment providers and has grown well. With the growing e-commerce and use of online payment, this will continue to grow. They’re focusing on emerging market, where there is potential for huge growth as well.
V-N vs. MA-N. He is so happy to own V-N and is kicking himself for not owning MasterCard. Shopping online promotes use of credit cards. There are so many long term tailwinds that you have to own them.
Everyone who’s used a computer knows Microsoft and Windows. They have a great business model and they’re growing their cloud service. The move to software as a service that’s increased their rate of growth.
Tech stocks have done very well this year. Many are seeing revenue and earnings outlooks looking down, but MSFT-Q is the exception. It is a stock you want to own for stability and durability; however he would leave it as a hold at this point.
A high-quality company that’s a trillion dollar business. The iPhone has dominated the smartphone space and they’re growing their services. A high-quality company that will continue to grow.
Citi target of $400? AAPL is a component of their holdings and has been so for 15 years. For years, it was under appreciated. For the past year the multiple has moved to a premium. He thinks this is in anticipation of 5G -- a ground breaking new technology requiring new hardware and software. They…
Hewlett Packard Enterprise Co. (HPE-N)
A leader in software services to other global corporations. They are extremely well run and earnings have been moving up. A solid investment since they have a good dividend, free cash flow and good future growth. They are also buying back shares so it could be a good chance to hop in.
(A Top Pick Mar 26/19, Down 26%) They have done an excellent job and have a great yield. It is worth double where it is trading. It is a takeout candidate. He would stick with it and would rather they did not sell.
A tech stock that has proven to perform well and has shown consecutive growth. They have a new CEO. It is a good long term investment and it’s a good price right now. They pay a nice dividend.
If you are a long term investor, it is more important to have a position than wait for bragging rights. He thinks it is at a sweet spot as its R&D is creating opportunities for the future. In the semi-conductor group they are in a good spot for 5G.
Visa Inc. (V-N)
The biggest credit card company in the world. They’re growing internationally, after buying Visa Europe. It has positive outlook with a good chart. The move away from physical money to virtual will help Visa’s growth.
(A Top Pick Jul 02/19, Up 10%) He continues to own this. It is really a toll booth -- they don't take on any credit risks, just the banks do. They have good organic growth and high teens earnings growth plus good cash flow. They use M&A and fintech to grow the business. The world…
A computer hardware, software, and cloud service company. They have been struggling to keep up with their competition though their chart is okay. They’re acquisition of Red Hat didn’t go well with investors but they have a buyback program and 5% yield, so it could be alright for a long term hold.
He is not a fan. It trades at 11 times earnings. He thinks they are late to the club to the cloud business. They have only been buying back shares, rather than demonstrating real business growth. The new CEO is more cloud-based, but it will take time. There are better opportunities out there. Yield 5.6%
Alphabet Inc. / Google (GOOG-Q)
Google is almost synonymous with the internet and large parts of the web are accessed through it. They don’t pay a dividend, but have immense growth potential as leaders in multiple domains. With assets like Youtube, Google Home and Android, they are well diversified.
(A Top Pick Jun 11/19, Up 35%) She continues to hold it. Tech stocks have been leading the rally. She would not put new capital in at these valuation levels. Wait for a pullback. It has $162 per share of cash, which implies a price of 25 times 2021 earnings -- reasonable, but not cheap.
Exxon Mobil (XOM-N)
A multinational oil and gas corporation that provides good value to investors. They’ve been hit over concerns that the market is moving away from carbon fuels. As with other energy stocks, it’s been pushed down, but with a 4% dividend yield, you can get paid to wait.
A play on global oil. The coronavirus has taken out 20% demand because of China, but there will be a bounce-back in oil. Global oil has been a tough slog for the last 5 years. You can probably buy it and collect a nice dividend, but BP has a better payout. Don't expect much capital…
3M Co. (MMM-N)
A industrial giant that’s a quality business. It’s been very consistent through the years and has different lines of businesses. They’ve been hit with the trade-tensions. They pay a healthy dividend of 6% so you’ll be paid to be patient on this one. Generally a good long term hold.
The shares broke down below some strong support and then bounced off one of his break points. It has only bounced back to its fair market value. The problem is that the fair market value and the earnings have been slipping for two years. It is not a COVID-19 issue. He does not think there…
An international courier delivery company. If you’ve shopped online, there’s a good chance it was shipped through FedEx. Amazon and other e-commerce needs someone to ship their orders and FedEx has profited well from that though Amazon is now entering deliveries.
(A Top Pick May 13/19, Down 27%) He's disappointed, though many stocks are also down. He bought it when FedEx had already fallen 40% off highs. It seems like they've turned the corner with problems integrating DHL in Europe, and that big cyberattack from a few years ago is behind them. During the pandemic, FedEx…
United Parcel Services (UPS-N)
The trade war brought them down last year but it’s a good company. However, they are better positioned to deal with an economic slowdown. They too have been facing pressure from Amazon over deliveries.
FDX-N vs. UPS-N. There was a split between FDX-N and AMZN-Q so now investors are favouring UPS-N. Now the US postal service is looking to increase its service to Sunday deliveries. He would still prefer UPS-N over FDX-N.
American Airlines Group (AAL-Q)
One of the biggest airline carriers, They pay a dividend so you get paid while holding long term. They’ve been moving sideways for a while and they’re in a tough sector.
It's a roll of the dice. Washington is bailing out the airlines, so they will survive. But they have a huge pile of debt. A really tough call. He's never owned an airline. Too risky.
The leading telecommunication company in the US. They’re implementing 5G and are considered lower risk than other telecos. They have a lot of recurring payments from contracts so they have stability. Their dividends are considered to be stable.
It is heavily indebted following a couple of huge acquisitions. They really need their streaming business to catch fire. The dividend is approaching 7%, but he is starting to question its longevity. He would continue to hold it here.