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World’s Most Recognized Brands to Buy in 2019

Melisa R. H.Melisa R. H. Posted On April 25, 2019
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We recently did a Top 10 Favourite Canadian Companies. This time, we’re looking at the beloved companies that have brand recognition across the world. These corporations have operations across the globe and are leaders in their domain. Their balance sheets are good and make great long-term investments. They also usually pay a dividend. Most of them are considered blue-chip stocks.

Blue-chip stocks are highly respected and widely known, publicly-traded companies. These well-established stocks are thought to be financially sound and are generally less volatile. Household names such as Coca-Cola Company (KO-N), Microsoft (MSFT-Q) and many others are examples of blue-chip stocks. The Dow Jones Industrial Average is a good example of an index that follows blue-chip stocks.

Here are the world’s most recognized brands to buy in 2019:

🛍 Consumer

Tiffany & Co. New (TIF-N)
The Tiffany blue is known to set a flutter in the hearts of many across the world. The famed New York jeweler is known for their luxurious diamonds and sterling silver. They’ve performed well over the last quarters so it could be a good buy if you like the luxury sector.

Tiffany & Co. New (TIF-N) — Stockchase
Tiffany & Co. New (TIF-N) — Stockchase

Investors buy luxury stocks at the bottom of a recession, because the rich part of a population hold up much better in a recession. Now is not a good time to enter luxury stocks. There's nothing wrong with Tiffany per se, but now is not the time and TIF is slightly exposed to China, which…

stockchase.com stockchase.com

Nordstrom Inc (JWN-N)
An American chain of luxury department stores. They’ve done well in implementing their e-commerce platform. Their stock has pulled back since their 52-week high of $67 but they recently got a rating upgrade. The management is known to give good guidance and is still a solid buy.

Nordstrom Inc (JWN-N) — Stockchase
Nordstrom Inc (JWN-N) — Stockchase

A very tough stock to own. Buying at $13 is speculative. The whole retail store space is challenged.

stockchase.com stockchase.com

Walt Disney (DIS-N)
They are a leader in entertainment and have a strong global brand. They acquired 21st Century Fox last year which widened their content offering. Their newly announced streaming service has given a lift to their stock prices. A strong brand to buy and hold while taking a dividend yield of 1.6%.

Walt Disney (DIS-N) — Stockchase
Walt Disney (DIS-N) — Stockchase

Hit by the pandemic, but Disney Plus did well through the crisis. Huge content library that they can stream. A reopening play on the parks, plus the new growth path of streaming. Positive future growth prospects. No dividend. (Analysts’ price target is $204.86)

stockchase.com stockchase.com

Ford Motor (F-N)
The fabled automaker is facing a transition in the auto market. Vehicles are moving from gas to electric. They do have some interesting models coming out but it’s a challenging time in a tough space.

Ford Motor (F-N) — Stockchase
Ford Motor (F-N) — Stockchase

Ford vs. GM This and GM are heavily moving towards e-cars. GM is bigger than Ford and more cost-efficient with far better operating margins. Long-term, GM will offer better products. Ford has been relying on the F-150, while GM has just surpassed them in total truck sales. He likes that GM is the majority owner…

stockchase.com stockchase.com

Coca-Cola Company (KO-N)
A giant in the beverage sector. It’s also one of Warren Buffet’s favourite stocks. They pay a good dividend and is more of a defensive play. They’re diversifying from their core to sports drinks. They also bought a coffee company with potential for good growth. Analysts say that Coke has limited downsides and likely upside.

Coca-Cola Company (KO-N) — Stockchase
Coca-Cola Company (KO-N) — Stockchase

During lockdown, at-home consumption benefited, but away-from-home dropped. This should recover with reopening. Overhang is a tax dispute with the IRS. If the case goes against them, it will be a significant one-time hit as well as higher tax rate going forward. She owns MDLZ instead.

stockchase.com stockchase.com

Nike Inc (NKE-N)
An American multinational that’s a leader in activewear. Their nike footwear have dedicated fans and their recent entry into china was great. A globally well-managed company.

Nike Inc (NKE-N) — Stockchase
Nike Inc (NKE-N) — Stockchase

It went through the meat-grinder this week based that its human rights stance could triggers a boycott (https://www.cnn.com/2021/03/25/business/hm-nike-xinjiang-cotton-boycott-intl-hnk/index.html). Today, Nike saw an upgrade. But China is a huge market for Nike, so Nike is at risk if Beijing starts cracking down on companies criticism, even mild, against the Chinese government. It's possible that US-China relations…

stockchase.com stockchase.com

PepsiCo (PEP-Q)
A leading food, snacks and beverage company. They’ve had some difficulty growing but they’ve diversifying away from the shrinking carbonated beverage category. More than 50% of their revenue now comes from other sources and they’ve bounced back.

PepsiCo (PEP-Q) — Stockchase
PepsiCo (PEP-Q) — Stockchase

He expects a great report from them on Thursday, because their snack business given them more consumer exposure than Coke has. Their last quarter was fine, but the market yawn from being bored with consumer staples. He bets their business is accelerating.

stockchase.com stockchase.com

Goodyear Tire (GT-Q)
They have new contracts, and are turning around the company. They announced good earnings and are rebounding. They have serious brand recognition in the sector and should grow long term.

Goodyear Tire (GT-Q) — Stockchase
Goodyear Tire (GT-Q) — Stockchase

Not a fan of the tire industry. Doesn’t really care for the dynamics. It has a great deal of trouble passing through raw material costs. The collapse of oil prices has been a benefit, but it is going to be very difficult to repeat a decline in oil. He believes the company is very involved…

stockchase.com stockchase.com

Target Corp (TGT-N)
The department store that failed in Canada. Things seem to be coming back to normal after Christmas sales. Though it’s not the most compelling in its space, it enjoys lots of shoppers and is a solid hold.

Target Corp (TGT-N) — Stockchase
Target Corp (TGT-N) — Stockchase

How consumers will spend their latest stimulus cheques, just passed A lot of past stimulus cheques went to Target and Walmart where people did a lot of shopping, and it will happen this time around. He also expects big-ticket sales like cars.

stockchase.com stockchase.com

Mattel (MAT-Q)
Barbie, American Girl and Fisher-Price are under their belt and they have great brand power. The consumer discretionary sector is particularly harsh. They have brought in a new CEO in the last couple years to fix the situation and it could be a turnaround store. There have also been some talks of a takeover by Hasbro.

Mattel (MAT-Q) — Stockchase
Mattel (MAT-Q) — Stockchase

It delivered a great quarter yesterday, but the stock slipped today due to wider market ennui. Mattel is doing great under its CEO. It reported a top and bottom line beat with bullish guidance for 2021.

stockchase.com stockchase.com

Dunkin’ Brands Group (DNKN-Q)
The company known for their donuts. They also have Baskin-Robbins Franchises under their brands. They’ve had some volatility so do your homework. They are usually regarded in comparison to Starbucks.

Dunkin' Brands Group (DNKN-Q) — Stockchase
Dunkin' Brands Group (DNKN-Q) — Stockchase

Today, the New York Times reported that a private entity wants to buy Dunkin'. Some felt that this stock was already overextended, but he disagrees. Their track record in acquisitions is fantastic. It has survived while peers have fallen away.

stockchase.com stockchase.com

Gap (GPS-N)
The American clothing brand that also runs Old Navy and Banana Republic. They announced closing 230 stores and splitting off of Old Navy in 2020. They’ve experienced volatility due to restructuring but it’s still a solid long term hold.

Gap (GPS-N) — Stockchase
Gap (GPS-N) — Stockchase

Part of the "lag trade" of brick-and-mortar mall retailers that sold off this summer, but are coming back with room to run. Their Athleta line competes with Lululemon. People are buying comfortable clothing, now that they work from home (as opposed to business wear). In August's report, Athleta sales were up 19% while Old Navy…

stockchase.com stockchase.com

Toyota (TM-N)
The Japanese automaker and they’re vying to be the largest auto manufacturer on the planet. There’s been a slowdown in car sales but they’re one of the strongest auto companies.

Toyota (TM-N) — Stockchase
Toyota (TM-N) — Stockchase

We are seeing some green shoots in auto dealers over the last few weeks. TM-N offers both Gas and Electric vehicles. For auto sales you have to understand 2021 – how many layoffs are permanent. He thinks auto sales will continue to decrease over the next two to three years. More auto companies may be…

stockchase.com stockchase.com

Starbucks (SBUX-Q)
The global coffee company that’s shaped coffee culture around the world. They’ve been stock market darlings and continue to innovate, but it’s pretty expensive. Wait for a pullback and hold for long-term.

Starbucks (SBUX-Q) — Stockchase
Starbucks (SBUX-Q) — Stockchase

The pandemic has closed the smaller players and SBUX's e-commerce has thrived. This should do well during the reopening.

stockchase.com stockchase.com

Walmart Inc (WMT-N)
The big-box store that’s vying to be a leader in retail. They are facing harsh competition from Amazon. They’ve been effective in growing their online presence, and are competing well. It’s a more defensive choice and will do relatively well going forward.

Walmart Inc (WMT-N) — Stockchase
Walmart Inc (WMT-N) — Stockchase

Good long-term investment. E-commerce spending is starting to gain traction. Benefited from Covid, so future earnings growth may not be as good as other companies.

stockchase.com stockchase.com

McDonalds (MCD-N)
One of the most recognized brand across the world. The golden arches can be seen virtually anywhere in the world. They are well run and have good cash flow. They pay a good dividend.

McDonalds (MCD-N) — Stockchase
McDonalds (MCD-N) — Stockchase

Part of the current reopening rally? The problem with MCD is that they've been inconsistent lately. It pays a 2.5% yield, but if that reaches 3%, then buy.

stockchase.com stockchase.com

Estee Lauder (EL-N)
A giant in prestige skincare, makeup and other beauty products. It has a high price that’ll grow even higher still. They are expanding into Asia and they have great cash flow.

Estee Lauder (EL-N) — Stockchase
Estee Lauder (EL-N) — Stockchase

No, this hasn't played out after its recent super quart which in facter is just the start of their upturn. The department stores are insignificant. Rather, once we take our masks off, customers will get made up and post it across social media alot.

stockchase.com stockchase.com

Macys Inc. (formerly Federated Department Stores) (M-N)
A well-known department store in the United States. They’ve been facing competition from Amazon and the contracting brick and mortar model. They have a lot of embedded capital and are still a stable company.

Macys Inc. (formerly Federated Department Stores) (M-N) — Stockchase
Macys Inc. (formerly Federated Department Stores) (M-N) — Stockchase

The stores and their credit card are good. The only issue is the stock has roared up 36%, but if Kohl's can keep rising, so can Macy's.

stockchase.com stockchase.com

💻 Technology

Mastercard Inc. (MA-N)
One of the most used payment providers and has grown well. With the growing e-commerce and use of online payment, this will continue to grow. They’re focusing on emerging market, where there is potential for huge growth as well.

Mastercard Inc. (MA-N) — Stockchase
Mastercard Inc. (MA-N) — Stockchase

Second largest global payments system after Visa. Taps into a more normal economic backdrop and especially lucrative travel transactions. Long growth runway of moving from cash to digital. Annualized revenue growth should grow to 17%. Yield is 0.47%. (Analysts’ price target is $392.65)

stockchase.com stockchase.com

Microsoft (MSFT-Q)
Everyone who’s used a computer knows Microsoft and Windows. They have a great business model and they’re growing their cloud service. The move to software as a service that’s increased their rate of growth.

Microsoft (MSFT-Q) — Stockchase
Microsoft (MSFT-Q) — Stockchase

Displaced Oracle in the cloud as the database of choice. It's about selling cloud services, like a utility. Margins are much higher on cloud than selling software. Over time, margins and free cashflow will go up. Not concerned about the valuation, because of growing business and margins.

stockchase.com stockchase.com

Apple (AAPL-Q)
A high-quality company that’s a trillion dollar business. The iPhone has dominated the smartphone space and they’re growing their services. A high-quality company that will continue to grow.

Apple (AAPL-Q) — Stockchase
Apple (AAPL-Q) — Stockchase

Wait for a pullback. Likes the service stream. Likes it for a long-term investment.

stockchase.com stockchase.com

Hewlett Packard Enterprise Co. (HPE-N)
A leader in software services to other global corporations. They are extremely well run and earnings have been moving up. A solid investment since they have a good dividend, free cash flow and good future growth. They are also buying back shares so it could be a good chance to hop in.

Hewlett Packard Enterprise Co. (HPE-N) — Stockchase
Hewlett Packard Enterprise Co. (HPE-N) — Stockchase

(A Top Pick Mar 26/19, Down 26%) They have done an excellent job and have a great yield. It is worth double where it is trading. It is a takeout candidate. He would stick with it and would rather they did not sell.

stockchase.com stockchase.com

Intel (INTC-Q)
A tech stock that has proven to perform well and has shown consecutive growth. They have a new CEO. It is a good long term investment and it’s a good price right now. They pay a nice dividend.

Intel (INTC-Q) — Stockchase
Intel (INTC-Q) — Stockchase

They report Thursday. It's now led by a new CEO who's doing a terrific job inspiring people inside and outside the company. If the stock falls, buy. The CEO can turn the company around on a dime, but will turn it.

stockchase.com stockchase.com

Visa Inc. (V-N)
The biggest credit card company in the world. They’re growing internationally, after buying Visa Europe. It has positive outlook with a good chart. The move away from physical money to virtual will help Visa’s growth.

Visa Inc. (V-N) — Stockchase
Visa Inc. (V-N) — Stockchase

One of the best growth companies you can get out there. Trading at around 32x 2022, 27x 2023 with a model growth of 27%. This works on his price to growth value. Has had a fantastic run. You want to buy at the 200 day moving average, which is $218.

stockchase.com stockchase.com

IBM (IBM-N)
A computer hardware, software, and cloud service company. They have been struggling to keep up with their competition though their chart is okay. They’re acquisition of Red Hat didn’t go well with investors but they have a buyback program and 5% yield, so it could be alright for a long term hold.

IBM (IBM-N) — Stockchase
IBM (IBM-N) — Stockchase

They report Monday. The stock has been hanging in there and lately older tech names have been strong like Dell. Maybe IBM joins them.

stockchase.com stockchase.com

Alphabet Inc. / Google (GOOG-Q)
Google is almost synonymous with the internet and large parts of the web are accessed through it. They don’t pay a dividend, but have immense growth potential as leaders in multiple domains. With assets like Youtube, Google Home and Android, they are well diversified.

Alphabet Inc. / Google (GOOG-Q) — Stockchase
Alphabet Inc. / Google (GOOG-Q) — Stockchase

(A Top Pick Aug 06/20, Up 49%)Stockchase Research Editor: Michael O'Reilly Our PAST TOP PICK with GM is progressing well. We recommend trailing up the stop (from $1800) to $2000. This would all but guarantee a minimum return on investment of 33%.

stockchase.com stockchase.com

⚡ Energy

Exxon Mobil (XOM-N)
A multinational oil and gas corporation that provides good value to investors. They’ve been hit over concerns that the market is moving away from carbon fuels. As with other energy stocks, it’s been pushed down, but with a 4% dividend yield, you can get paid to wait.

Exxon Mobil (XOM-N) — Stockchase
Exxon Mobil (XOM-N) — Stockchase

Integrated company. Under-owned. Energy stocks have been the last to get some mojo. The XOP is still flirting with the downtrend line. If the rest of the commodities keep going, the energy stocks should participate. Pretty good, conservative way to be there. CLR and PXD also look good. Or buy the XOP, which reduces business…

stockchase.com stockchase.com

🚚 Industrials

3M Co. (MMM-N)
A industrial giant that’s a quality business. It’s been very consistent through the years and has different lines of businesses. They’ve been hit with the trade-tensions. They pay a healthy dividend of 6% so you’ll be paid to be patient on this one. Generally a good long term hold.

3M Co. (MMM-N) — Stockchase
3M Co. (MMM-N) — Stockchase

Many other industrials are positioned better. 3M has been struggling for a direction. Profit growth and revenue growth are slow, and they face litigation risk with PFAS. Avoid.

stockchase.com stockchase.com

FedEx (FDX-N)
An international courier delivery company. If you’ve shopped online, there’s a good chance it was shipped through FedEx. Amazon and other e-commerce needs someone to ship their orders and FedEx has profited well from that though Amazon is now entering deliveries.

FedEx (FDX-N) — Stockchase
FedEx (FDX-N) — Stockchase

(A Top Pick May 12/20, Up 160%) It's riding the e-commerce boom but also will benefit from the reopening. It's the proxy for economic growth and he believes the US economy will boom this year. Fedex is doing well in air freight as well, given fewer airplanes in the air now. There's lots of growth…

stockchase.com stockchase.com

United Parcel Services (UPS-N)
The trade war brought them down last year but it’s a good company. However, they are better positioned to deal with an economic slowdown. They too have been facing pressure from Amazon over deliveries.

United Parcel Services (UPS-N) — Stockchase
United Parcel Services (UPS-N) — Stockchase

The CEO is underestimated and he bets this will be a great buy over the course of this year (despite its current downturn).

stockchase.com stockchase.com

American Airlines Group (AAL-Q)
One of the biggest airline carriers, They pay a dividend so you get paid while holding long term. They’ve been moving sideways for a while and they’re in a tough sector.

American Airlines Group (AAL-Q) — Stockchase
American Airlines Group (AAL-Q) — Stockchase

It's moved up too much and had to do an equity raise. Doesn't know how much money they're losing. Buy Boeing instead.

stockchase.com stockchase.com

📱 Telecommunications

AT&T (T-N)
The leading telecommunication company in the US. They’re implementing 5G and are considered lower risk than other telecos. They have a lot of recurring payments from contracts so they have stability. Their dividends are considered to be stable.

AT&T (T-N) — Stockchase
AT&T (T-N) — Stockchase

You're reaching for their 7% yield, but you lose peace of mind. Pass.

stockchase.com stockchase.com

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