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Investor Insights

This summary was created by AI, based on 38 opinions in the last 12 months.

Nike Inc. (NKE) is currently navigating through challenging times, as indicated by numerous analysts who express concerns about the company's recent performance and competitive landscape. The stock has seen significant declines, down around 30-40% over the past year, attributed to lost market share, management changes, and underwhelming product innovation. While the brand remains powerful, experts note that increased competition, particularly from peers and new market entrants, poses serious challenges. The new CEO's strategy to return to basics offers a glimmer of hope, but many believe the turnaround will take time. Investors are advised to hold for now and consider buying at lower price points.

Consensus
Hold
Valuation
Overvalued
DON'T BUY

Nike has lost its edge. ON is a better company, and Nike's peers aren't standing still as Nike turns around.

DON'T BUY

It has had a big fumble and he doesn't know if they can recover. They took products off the shelf and competitors are in there and gaining market share.

HOLD

Hold, if you already own. Maybe earnings will accelerate, but it's expensive now. Good CEO. Buy if it falls to the low $70s.

PAST TOP PICK
(A Top Pick Feb 01/24, Down 22%)

Added recently around current level of $77. Online push didn't work; it can be part of the business, but not the main part. New CEO has gone back to basics. Huge FCF, minimal debt. Incredibly well positioned. Chance to buy on sale the world's best business in the sector.

TRADE

Trades around 20x PE. Options: implied volatility is over 30, so you're paid twice as much as the broader market. Because the stock has been under pressure for a long time, these options are more expensive than others. Currently, at May $70 puts you can get $3.90, an attractive 5% return if shares stay flat over 3 months. 

DON'T BUY

Its peers are coming back, but Nike has a tough road ahead. Is -31% the past year. It looks cheap, but it will take several quarters for the activist investor to improve the company. It's dead money for 3-6 months.

HOLD

Is -30% on the past year. Remember, they have changed management, so don't sell it. See what the new CEO does.

WATCH

Bought in the last 6 months. Turnaround story of 2-3 years, but fixable. Phenomenal brand. Reporting tomorrow. For new $$, he tends to wait for earnings. See what comes tomorrow. Valuation of 28x looks rich, but it's because earnings have been hit so hard.

DON'T BUY

It reports Thursday. The CEO will need to explain how the company will reignite the brand globally and show innovation. It's amazing how much damage the last CEO did, something that won't be easy to fix.

BUY ON WEAKNESS

Have a new CEO, so give him time. Shares could be down one more leg--then buy--before it moves up.

TOP PICK

Went from growth to value very quickly. Tremendously powerful brand and business economics. Phenomenal balance sheet. Hit really hard. Discretionary item. Softness in consumer and in China. Lack of product innovation. 

In the end, brand remains intact. Trades around 20x earnings. Earnings will get hit hard this year, and so the multiple looks high. Attractive turnaround. Likes the new CEO. Can regain its crown. Yield is 1.7%.

(Analysts’ price target is $92.24)
DON'T BUY

The consumer is biting back after all these rising prices. Nike is one company this because they raised sneaker prices too far, so sales have fallen by almost 24% this year.

DON'T BUY

The multiple is still elevated. They face more competition, especially overseas. And consumers are spending less.

DON'T BUY

She sold it last spring. It's good that they changed the CEO. Wait and see. They have lost so much market share. They need new product.

DON'T BUY

They just change the CEO. Shares are down 20% this year. He'd like to enter this, but it's the first time her can recall when it's facing sustainable competition and opens up the door to more. Their brand need to refresh. The cost of attaching star athletes has gotten very expensive. The company needs to innovate.

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Nike Inc(NKE-N) Rating

Ranking : 4 out of 5

Bullish - Buy Signals / Votes : 4

Neutral - Hold Signals / Votes : 4

Bearish - Sell Signals / Votes : 4

Total Signals / Votes : 12

Stockchase rating for Nike Inc is calculated according to the stock experts' signals. A high score means experts mostly recommend to buy the stock while a low score means experts mostly recommend to sell the stock.

Nike Inc(NKE-N) Frequently Asked Questions

What is Nike Inc stock symbol?

Nike Inc is a American stock, trading under the symbol NKE-N on the New York Stock Exchange (NKE). It is usually referred to as NYSE:NKE or NKE-N

Is Nike Inc a buy or a sell?

In the last year, 12 stock analysts published opinions about NKE-N. 4 analysts recommended to BUY the stock. 4 analysts recommended to SELL the stock. The latest stock analyst recommendation is . Read the latest stock experts' ratings for Nike Inc.

Is Nike Inc a good investment or a top pick?

Nike Inc was recommended as a Top Pick by on . Read the latest stock experts ratings for Nike Inc.

Why is Nike Inc stock dropping?

Earnings reports or recent company news can cause the stock price to drop. Read stock experts’ recommendations for help on deciding if you should buy, sell or hold the stock.

Is Nike Inc worth watching?

12 stock analysts on Stockchase covered Nike Inc In the last year. It is a trending stock that is worth watching.

What is Nike Inc stock price?

On 2025-04-01, Nike Inc (NKE-N) stock closed at a price of $64.76.