Summer Sale

50% off Premium Yearly

00days
00hrs
00mins
00secs

NASDAQ:ULTA

Ulta Salon Cosmetics and Fragrance Inc. (ULTA)

467.74
-8.68 (1.82%)
as of Jun 12, 2026, 8:00:00 pm Market Open.
57 watching
0
Investor Insights
star iconJun 15, 2026, 12:00 am

This summary was created by AI, based on 4 opinions in the last 12 months.

Ulta Salon Cosmetics and Fragrance Inc. (ULTA-Q) is currently experiencing mixed sentiments among experts. While the company reported impressive same-store sales growth and raised its full-year forecast, there are concerns regarding the potential weakness in the latter half of 2026 as momentum seems to have slowed. The stock has faced a decline of 23% in recent weeks due to higher-than-anticipated costs that resulted in missed earnings expectations. Despite these challenges, some experts maintain a positive outlook, highlighting the appeal of beauty products to younger generations and suggesting that AI will not significantly disrupt this sector, hence the stock trades at a reasonable price-to-earnings (PE) ratio. Following a strong year with a remarkable 54.4% increase in stock value since the new CEO took over, there is still optimism for further growth.

consensus icon
Consensus
Mixed
valuation icon
Valuation
Fair Value
review icon
Similar
L'Oreal, OR

Most recent Opinions go here

Be up to date, don't miss your chance.

DON'T BUY

Concerned about the back half of 2026 and weakness there. It has clearly lost momentum and back to where it was a year ago.

BUY ON WEAKNESS

Earlier this month they reported strong same-store sales, but higher than expected costs, so earnings missed and shares have fallen. Is down 23% the past month. Has long liked this.

BUY

AI can't disrupt this. The younger generation are focused on beauty in a way that none of his generation were. Trades at a reasonable PE.

BUY

Is up 54.4% since Steelman becaame the CEO a year ago to today's record high. Is still room to run. What changed was that investors stopped worrying about consumer stocks when they saw that the Fed would keep cutting interest rates in December, a strong earnings season for retail especially after US Thanksgiving. On Dec. 4 they reported great numbers: net sales up 12.9% YOY, same-store sales 6.3% YOY, both beating the street. Gross margin profit was up 40.4%, also beating. They raised their full-year forecast across the board.

RISKY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

EPS of $6.70 beat estimates of $5.80; revenue of $2.84B beat estimates of $2.79B. EBITDA of $473M beat estimates by 13%. Ulta Beauty's slight increase to fiscal 2025 sales and earnings guidance reflects better-than-expected 1Q results -- a positive signal that its bid to regain market share is working. Continued execution, including leaning into exclusive, new and higher-end brands, in coming quarters is essential, especially since the conservative outlook implies sales gains are poised to slow to an average 2% in 2Q-4Q -- less than half of 1Q's five-quarter best of 4.5%. Steady demand could allow for further surprises, especially since year-over-year comparisons should get easier. Rising costs still appear set to weigh on adjusted operating margin this year. Margin was better than anticipated in 1Q, though still lower year over year. There has certainly been an improvement here recently. Risks include continue economic uncertainty, tariffs and the usual market risks, but the stock is now up 8% YTD and we would have a bit move confidence overall.
Unlock Premium - Try 5i Free 

BUY

Kohl's is doing so poorly that he expects people to gravitate away from Sephora and return to Ulta, which is under new management,

COMMENT

It reports Thursday. It remains the most relevant, reasonable cosmetics chain. Ulta has got to win back customers from Amazon.

TOP PICK

All of the downside is priced in, seeing upward movement from a technical perspective. Underperformed major indexes by a fair amount, now showing signs of turnaround for a value play. Great product, good distribution channels. No dividend.

(Analysts’ price target is $402.07)
DON'T BUY

Is worried because competitor ELF reported such a bad quarter.

TRADE

Underperforming. Great specialty beauty retailer in the US, partners with Target. Chart's a roller-coaster, too volatile for her. You can trade it if you want, get in and get out, but she's staying away.

DON'T BUY

It reports Thursday. But he keeps hearing Sephora is eating into their business, and that ULTA is not doing so well.

DON'T BUY
Downgraded today

Revenues are up 22% over 3 year, but only 6% in the past year. Shares are down 24% in the past 12 months. It's a maturing stock.

PARTIAL BUY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

EPS of $8.08 beat estimates of $7.57. Revenue of $3.55B beat estimates by 6.7%. EBITDA of $579M beat by 5.6%. Conservative guidance worried investors, though. Ulta Beauty's outlook for more operating-margin deterioration in fiscal 2024 is a bit of a concern, given the metric fell more than 100 bps to 15% in 2023 and since big market-cap hardline peers are largely projecting improvement this year. Beauty demand remains robust, as evidenced by strong 4Q results, including a 14.6% operating margin -- up vs. 3Q and above management's guidance. This strength in demand should let discounts remain limited, a tailwind for margin. The company's forecast for $11.7-$11.8 billion in sales for 2024 appears low, implying less than 5% growth at the midpoint, or about half of 2023's almost 10% gain. This might be too drastic a slowdown, even with tough year-over-year comparisons, considering its growing customer base and expanding store fleet. We are comfortable still, but it needs to be watched a bit more closely than usual. 
Unlock Premium - Try 5i Free

BUY

They're positioned well in beauty and benefits from the Instagram Effect. It reports next week.

COMMENT
Piper Sandler Teen Survey results

#2 in cosmetics, behind ELF Beauty.

Showing 1 to 15 of 53 entries

Ulta Salon Cosmetics and Fragrance Inc. (ULTA) Frequently Asked Questions

What is Ulta Salon Cosmetics and Fragrance Inc. stock symbol?

Ulta Salon Cosmetics and Fragrance Inc. is a American stock, trading under the symbol ULTA (previously ULTA-Q on Stockchase) on the NASDAQ (ULTA). It is usually referred to as NASDAQ:ULTA or ULTA

Is Ulta Salon Cosmetics and Fragrance Inc. a buy or a sell?

In the last year, 5 stock analysts issued a Buy, Sell, or Hold rating on ULTA (previously ULTA-Q on Stockchase). 4 analysts recommended to BUY and 1 analyst recommended to SELL the stock. The latest stock analyst rating is . Read the latest stock experts' ratings for Ulta Salon Cosmetics and Fragrance Inc..

Is Ulta Salon Cosmetics and Fragrance Inc. a good investment or a top pick?

Ulta Salon Cosmetics and Fragrance Inc. was recommended as a Top Pick by Jim Cramer - Mad Money on 2023-10-11. Read the latest stock experts ratings for Ulta Salon Cosmetics and Fragrance Inc..

Why is Ulta Salon Cosmetics and Fragrance Inc. stock dropping?

Earnings reports or recent company news can cause the stock price to drop. Read stock experts' recommendations for Ulta Salon Cosmetics and Fragrance Inc..

Is Ulta Salon Cosmetics and Fragrance Inc. worth watching?

Ulta Salon Cosmetics and Fragrance Inc. is followed by 57 investors on Stockchase and is a trending stock that is worth watching.

What is Ulta Salon Cosmetics and Fragrance Inc. stock price?

On 2026-06-12, Ulta Salon Cosmetics and Fragrance Inc. (ULTA) stock closed at a price of $467.74.

Star iconStar iconStar iconStar iconStar half icon
4.2(5)
Based on 5 expert opinions: 4 buy 0 hold 1 sell