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Opinions Cameron Hurst
Under ArmourUADON'T BUYMay 17, 2017
Stock price when the opinion was issued
As of Jun 12, 2026. Market Open.
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Premium contentPremium contentAnalysts were disappointed with recent earnings falling below expectations and the market has given the stock a haircut, but we think the worst is over. High inventory showed demand was not as aggressive as thought. A new CEO is leveraging their online digital expertise to expand sales going forward. Cash reserves are stable, while they buy back shares. It trades at 18x earnings and 2x book value. We recommend a stop-loss at $6, looking to achieve $11 -- upside potential over 45%. Yield 0%
(Analysts’ price target is $26.20)
(Past Top Pick, May 10, 2018, Up 20%) Volumes are rising, the stock is coming alive and there's plenty of room for this stock to regroup. Those who have owned this since it's drop of the past few years will hold on now that it's starting to climb again, so they can get their money back. He still likes it.
Elliott FishmanHe would be tempted to buy if it had a move above $16.77. They have stumbled and earnings are projecting a model price of $9.39 – about 37% over-valued. It may take a while for the fundamentals to improve. Stay tuned. It is very cheap, but he needs to see a move higher before he gets excited. (Analysts’ price target is $20 )
He would not be an investor at this time. The technology they put into their gear is fantastic. This is an example of a stock that he really likes, but wouldn’t touch. You are going to face a raft of sellers who will be looking to get their money back when a stock starts moving up. Also, a lot of sales are still coming through brick-and-mortar storefronts, which are facing a challenge.