NASDAQ:ROKU

Roku Inc (ROKU)

154.08
+2.29 (1.51%)
as of Aug 13, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconAug 14, 2026, 12:00 am

This summary was created by AI, based on 2 opinions in the last 12 months.

Roku Inc (ROKU-Q) has shown impressive growth this year, with an increase of 21%, even amidst market volatility. Experts appreciate that the stock tends to perform well, even on down days, indicating strong resilience. The company's focus on targeted advertising is also seen as a significant advantage, catering to advertisers eager to utilize its platform. While some experts previously viewed Roku's price-to-earnings (P/E) ratio as elevated, there is a general feeling of optimism regarding its future potential. Positive sentiment around Roku's financial figures suggests sustained advertiser interest and a healthy outlook for the company's performance.

consensus icon
Consensus
Positive
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Valuation
Overvalued
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Similar
NFLX,Netflix
BUY ON WEAKNESS

He does not own this as it is pretty expensive here. It is a $17 billion market cap, but only makes $1 billion per year. They are on the hardware side of video streaming services. They are benefiting from the increase in content that is being streamed, especially Disney. Consumers are demanding quality content and this will benefit.

HOLD
Take out target? Any company buying them would have to pay a hefty price. It sells video streaming hardware to the tv makers. It plunged 15% on Monday when an analyst put them at under-weight. It has tremendous volatility. It is up over 300% so far this year. He holds a third of his target position. His price target is $170.
BUY

He follows the streaming space closely. Roku is unique because it has several thousand apps connected to it--it's a conduit, unlike, say, Netflix. Roku is attractive not for conservative investors.

DON'T BUY

He thinks they got hit by the news of Apple TV's aggressive price offering. They are a strong player, but they are competing against the giants in the space (Amazon, Google, Apple, etc.), who can spend them into oblivion. They will not win a price war against these ones. Stay away.

DON'T BUY

No one expected Apple+ to cost $5/month. Roku is an open platform, not tied to a particular service; they're in a weird place as this streaming battle continues. This will continue to fall.

TOP PICK
Covered call to January 2020 Very volatile. You're writing a slightly in-the-money covered call
COMMENT
They have had phenomenal growth. They are a streaming company that installs the hardware in TVs and they have a set top box. They have first mover advantage. Ultimately, if you want streaming you can get it without ROKU-Q so he wonders what the endgame is.
HOLD

ROKU-Q vs. TTD-Q. The movements happen about the same time. You are getting a little bit of euphoria there. Both charts are going up and to the right. TTD-Q is coming off a bit. He would not worry about the difference between the two.

HOLD
Probably overbought now. Resistance at $60. A decent-looking chart. Inevitable pullback, but the overall picture isn't bad.
PAST TOP PICK
(A Top Pick Dec 18/17, Up 56%) Sell April 35 Puts. It had the highest premium at the time, highest risk and volatility.
PARTIAL SELL

The options on this are some of the most expensive in the U.S. market, though lately the stock has stabilized. If you have made more 100% profit, then take half of it in profits and ride the rest of it out. An interesting company considered an up-and-comer. It's a volatile stock, so beware.

TOP PICK

Sell April 35 Puts. This stock has had a huge run. It is hard to look at much of a technical picture, because it hasn't been around that long. If he could buy it at $35, he thinks he would. He is going to get paid over $3 a share today for the right to somebody to sell it back to him at $35.

SELL

Video streaming. IPO’d at $14 a share and is currently at about $25.50. If you do the work, investigate the company and look at the end market you can get a very high hit rate on IPOs and do extremely well. At this point, he would say there is going to be significant turnover with a lot of people chasing it, and you are cruising in the $24-$28 range now. With that, there is going to be a lot of investor churn. There is a lot of head and tail winds mixing around. This is a point when his practice would be to step away. You are taking an outsized risk if they miss anything now.

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