NYSE:PG

Procter & Gamble (PG)

147.41
+0.44 (0.30%)
as of Jul 24, 2026, 8:00:00 pm Market Open.
240 watching
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Investor Insights
star iconJul 26, 2026, 12:00 am

This summary was created by AI, based on 11 opinions in the last 12 months.

Procter & Gamble (PG) has seen a challenging environment with significant concerns regarding the consumer staples sector. Several experts indicate that the company is experiencing difficulties, notably a decline in earnings growth and rising input costs. However, PG remains a dividend aristocrat, offering a near 3% dividend yield, which makes it appealing for some investors. Despite the gloomy outlook, there is a belief that PG may provide a defensive stance during economic downturns, with thoughts that its excellent brand portfolio can lead to a potential bounce back. A few experts suggest that entering the stock gradually might be wise, considering the current pricing and its valuation metrics reflecting a relatively low price-to-earnings ratio, even as overall consumer demand appears weak.

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Consensus
Neutral
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Valuation
Undervalued
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Curated by Allan Tong since 2019.
99+ opinions with 4.15 rating.

TOP PICK

This is a steady eddy built on universally known brands, such as Old Spice, Pantene and Head & Shoulders. PG pays a reliable 2.41% dividend yield, trades at a super-low 0.41 beta, and has beaten or met its last four quarters. It now trades at a 26.46x PE, slightly higher than its five-yer median of 25.96x, but far lower than peers Church & Dwight at 53.75x and Colgate-Palmolive at 42.28x. PG is super-defensive. We all need toothpaste and shampoo whether there's a recession or not.

BUY

The beat on sales despite raising prices by 7% YOY and have paid dividends and bought back shares. Remember that PG has been wiped out by higher commodity and transportation costs. Impressive. Posted 7% organic sales growth. They predict a $800 million windfall due to the costs of raw costs falling. They boast powerful brands.

BUY

Consumer and packaged food stocks can keep rallying. As we approach another debt-ceiling crisis, these stocks are good places to invest in. The whole sector. They are resilient. People take comfort in their favourite brand, from Campbell's soup to Hershey's chocolate. Consumers still buy them despite higher prices. Supply chain problems have been solved and freight costs have fallen, too. Raw costs like paper (cardboard) are falling, though such companies have existing purchase contracts. There's still room to run.

BUY

They just beat top and bottom lines and raised guidance. They have pricing power. 55% of business is done overseas and the USD has been weakening.

BUY ON WEAKNESS
PG vs. UN

Has done exceptionally well. Defensive, high valuation, so his preference would be UN. Watch and wait for a pullback.

HOLD

A blue chip stock that you can hold onto, if you already own. Boasts well-known global brands. A defensive you need as we head into a slowdown. Good balance sheet and they always raise their dividend. More expensive than other consumer staples, which is why she doesn't own it.

BUY

Expects a good report next week. They have pricing power. Volumes should be okay. They have premier brands and taking market share. They just raised the dividend.

WATCH

Reports next week. Look for the effect of the USD, because they have a lot of overseas exposure.w

BUY ON WEAKNESS

Got a break with transportation costs going down, but fell victim to a rotation into other names. Shares fell recently which was the time to buy. Shares got too cheap. It's the king of consumer products.

BUY

Down 4% in the last 3 months. Buy more. It's cheap now. Great company to buy in this environment where raw costs will go down, but they haven't cut their prices in supermarkets.

DON'T BUY

Staples are expensive. PG trades at 22x vs. the market's 18x. The USD is creeping up while 55% of PG's business is done overseas. He didn't love their quarter because EPS is down 4%, though organic sales were up 5%. There's margin pressure here. Staples are a tough space now.

BUY
They were hurt by the strong dollar last year, but now that is weak. To compensate, they increased product prices, but their raw costs have declined. Prices remain up though. He expects a strong report from PG next Thursday.
HOLD
Yes, you could sit out the recession in this one. Nothing too bad will happen to you, but nothing fantastic either. His preference is JNJ. JNJ has a lot more going for it, not only in consumer products but also in medical products, which will have much higher growth.
SELL
Price matters. He sold P&G on valuation slowing topline growth and weaker free cash flow. Most of their sales are overseas and the stronger USD will impact profits. Some consumers are shifting to lower-priced items, too.
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