NYSE:PG

Procter & Gamble (PG)

149.31
-2.10 (1.39%)
as of Jul 6, 2026, 8:00:00 pm Market Open.
240 watching
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Investor Insights
star iconJul 6, 2026, 12:00 am

This summary was created by AI, based on 11 opinions in the last 12 months.

Procter & Gamble (PG) is currently facing a challenging economic landscape, with experts indicating that consumer products are experiencing difficulties. The company has been described as a defensive stock due to its strong brand portfolio and consistent dividend payments near 3%. Despite a decline in stock performance, with a noted drop of 14.4% over the past year, some analysts believe it is an opportune time to invest, albeit gradually, given its quality and dividend aristocrat status. However, there are concerns about low earnings growth, rising input costs, and a persistently cautious consumer sentiment. While PG maintains strong margins, its revenue growth has been slow, prompting mixed sentiments regarding its immediate future, especially as it approaches an earnings report amidst a weak economy.

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Consensus
Cautious
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Valuation
Fair Value
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BUY

A dividend play for 2025 at 2.38%. Not sexy, but consistently generates earnings, free cash flow, and each year grows its dividend. Offers growth wealth generation over time.

HOLD

Trades at 24x forward PE at only 1% organic growth. She's surprised they raised prices again, though they have pricing power, but at some point it will hurt volumes.

TRADE

Eventually as they keep raising prices (since Covid), volumes will do gown. He wrote a $175 call against this, expiring in 7 days.

BUY

They beat on the topline, but missed the bottom, because China was -15%, though it was expected. Organic sales were fine and reiterated guidance. Trades at a too-pricey 24x forward. He doesn't like staples, but continues to like this.

SELL

They report Friday. Last quarter, their China numbers were terrible and he doubts they can turn it around so quickly. He sold it this week.

HOLD

Very stable, reliable earnings. Decent, but not fantastic, growth. About 7% earnings growth forecast for next little while, but you're paying 23-24x PE. 

OK if you think a recession is around the corner. He doesn't, so he'd favour COST and WMT for continued mid-cycle economic growth. 

BUY

Trades at 25x PE and still likes it. Pays a 2.5% dividend. Maybe 3% growth. Good overall.

BUY

It yields 2.5% and shares are up 15% in the last 6 months. Don't chase this, but he likes it.

BUY

He saw in their report huge sales past quarter, exploding gross margins while their costs have slid. But shares fell in today's opening. Stupid.

BUY ON WEAKNESS

Wait till they report earnings next week. He expects sell-off the week after. Buy then.

DON'T BUY

Pays a 2.34% dividend yield. Shares are up 12% in 12 months, but lags the S&P since March 2020. Staples don't do well outside a recession. The stock has done merely okay.

BUY ON WEAKNESS

They report Tuesday. He doesn't see a blowout, because the US dollar has gotten strong and that dollar strongly determines PGH's profits, given their overseas business. If shares get hammered, buy. This is a dividend aristocrat.

DON'T BUY

His theme for today is that he's really not that hot on the consumer. Of the whole economy, the consumer sector is the most exposed. Though a great company with a lot of good products, branded products tend to suffer when consumers are stretched. Growing about 3-5% revenue, 7-9% on earnings, trading at 23x. Pass. Better opportunities elsewhere.

SELL

Wonderful brand names. He's been reducing client holdings, based on results. Raising prices along with inflation, but volume numbers are actually negative. Higher prices are not sustainable. He wants both price and volume increases.

DON'T BUY

Yields 2.56%, which is relatively low, since interest rates are high in the US. This needs to correct before considering it.

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