Meta Platforms, Inc. (META) Buy, Sell or Hold

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Meta Platforms, Inc. (META)

547.26

+3.59 (0.66%)

as of Aug 19, 2026, 2:45:25 pm Market Open.

94 watching

Investor Insights

Aug 18, 2026, 12:00 am

This summary was created by AI, based on 4 opinions in the last 12 months.

Meta Platforms, Inc. has experienced a tumultuous week, highlighted by a significant drop in share price, falling over 17% following disappointing second-quarter earnings that came in below market expectations. Despite a reported earnings of $6.18 per share, which disappointed analysts who estimated $7.19, the company's revenue of $59.89 billion exceeded projections. In contrast, the previous quarter showcased a strong performance, with earnings surpassing estimates, driven by advancements in AI that boosted its ad business. However, recent endeavors to increase capital expenditures to accommodate AI infrastructure have led to uncertainty, contributing to stock volatility. Overall, analysts are divided on the trajectory of the stock, with a noticeable surge in social media mentions reflecting heightened investor sentiment.

Consensus

Negative

Valuation

Overvalued

Similar

GOOGL

BUY ON WEAKNESS

Price target of $385.25. 99% of revenues are from advertising. CEO has referred to the metaverse, a virtual environment, but it will take a while to get there. Attractively priced, growing at 25%. Future eyes will be on its user growth. If you can pick it up between $275-325, you'll do very, very well.

BUY

They report Wednesday. He expects them to talk about small business (FB sells a lot of ads to them) especially. He expects a fine quarter because online advertising is so strong.

TOP PICK

Data they collect is unique and valuable for both content targeting and advertising. Undervalued assets. Not expensive. They've become an unfair target of regulatory issues. Great opportunities to grow. Will continue to beat numbers. No dividend. (Analysts’ price target is $390.15)

BUY

COST-Q vs. FB-Q. COST-Q is a great retailer which he used to own. You don't need to be looking for a reason to sell it. FB-Q is still in the early innings of monetizing the electronic advertising market and getting more and more into E commerce. He thinks there is more upside in FB-Q. You can't go wrong either way.

BUY

It has pivoted magically to become a small business enabler through an initiative to help Black-owned businesses on Instagram, and yet Washington is trying to dismantle FB.

PAST TOP PICK

(A Top Pick Jul 09/20, Up 39%) Continues to add for new clients. Trading at 25x for a 21% earnings growth rate, not expensive. Not affected by pandemic. Ad revenue growing. Sees steady earnings over time. Strong secular growth.

TOP PICK

It continues to grow revenue and earnings three times faster than the S&P and yet trades only at a 15% premium to it. It is going to post at least two years of strong growth. He thinks it is undervalued. (Analysts’ price target is $384.17)

TOP PICK

Valuable assets. Monetization still to come. Good cashflow growth over next several years. Gains a lot of benefit from advertising. No dividend. (Analysts’ price target is $384.17)

PAST TOP PICK

(A Top Pick May 26/20, Up 43%) Excited about what it's doing on e-commerce in India and Brazil. Ad money keeps rolling in, with lots of room to run.

TOP PICK

Has owned this for a long time. Now trading at record highs. During the pandemic, FB's valuation made up ground vs. other FAANGs. They now trade at a reasonable multiple, a 20% premium to the market, but are growing at a much, much faster rate than this general market--he sees 25% top and bottom growth for FB. Boasts 2.8 billion active monthly users. People love FB, not politicians, so this regulatory overhang has capped the multiple. He's not worried about regulators. (Analysts’ price target is $382.92)

BUY

In-out strategy, selling, buying then selling at $290? You're being too cute. FB has a lot of momentum, driven by user-generated content. Buy and hold this.

BUY

FB vs. GOOG He's comfortable owning both. GOOG has a wider array of businesses, and so is a bit more secure. But FB is aggressively expanding into marketplace and crypto. Both great holdings that can do extremely well for the next 5-10 years. Pick whichever one tickles your fancy.

PAST TOP PICK

(A Top Pick Jul 09/20, Up 25%) Giant in the social media space. 24x forward earnings, 23% earnings growth rate. Expects 20% revenue growth over the next few years. Largest audience for social network advertisers. Will continue to be strong on a secular basis long-term.

TOP PICK

Trades at 20x free cashflow. Growing user base. Underlevered, as they haven't monetized all that they can. Great balance sheet. Data they collect is incredibly valuable, especially for strategic advertising. No dividend. (Analysts’ price target is $384.57)

BUY

Caller was asking about selling Apple stocks for something else. Bought Facebook based on outlook for advertising. As economies begin to normalize, there will be increased ad spending. Could sell Apple shares to buy Facebook. You could own Berkshire Hathaway as a proxy to owning Apple.

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