NYSE:KR

Kroger Co. (KR)

62.92
-0.65 (1.02%)
as of Jun 8, 2026, 8:06:00 pm Market Open.
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Investor Insights
star iconJun 8, 2026, 12:00 am

This summary was created by AI, based on 2 opinions in the last 12 months.

Kroger Co. (KR-N) is poised for an interesting financial report this Thursday, as expectations suggest that the company might rally on positive earnings numbers. The company has showcased its ability to maintain prices for consumers despite market challenges, which has led to some optimism among analysts. However, there is a contrasting perspective as well; some experts indicate that the stock is currently experiencing difficulties, hinting at a potential rolling over. They recommend a cautious approach, suggesting that while it may be worth purchasing a small amount of shares now, waiting for a price point around $60 could be a wiser strategy. This creates a divide in sentiment surrounding the stock, highlighting a mix of optimism regarding its operational performance and caution about its current market behavior.

consensus icon
Consensus
Mixed
valuation icon
Valuation
Fair Value
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Similar
Costco, COST
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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

PAST TOP PICK
(A Top Pick Nov 19/20, Up 38.1%)Stockchase Research Editor: Michael O'Reilly Our PAST TOP PICK with KR is progressing well. We now recommend trailing up the stop (from $31) to $40. If triggered this would all but guarantee a investment return over 21%, when including the previous recommendation to cover half.
BUY

Many wrote off this major grocer a few quarters ago, citing that the reopening will end pantry stocking, but this name is up over 22% YTD. He expects good numbers when they report Thursday, but that said he prefers the biggest grocer, Walmart.

BUY

Many wrote off this supermarket chain a few quarters ago given the end of pantry stocking with the end of Covid. Since then, shares have risen 22% as this has benefitted a lot from inflation. It's also well-run. They report Thursday and he expects great numbers. That said, he prefers America's largest grocer, Walmart.

DON'T BUY
They said a lot of good things on the recent investor day, though he's surprised the street didn't pay much attention. He likes this stock, but that said, he finds supermarkets now a questionable investment.
COMMENT
This supermarket is a wild card. They have an analysts meeting on Wednesday. It thrived during lockdowns as people bought more groceries and couldn't dine out. But the stock is trading as if it'll benefit from the reopening. That could be right.
SELL
They report Thursday and there's some skepticism it can deliver a good quarter. Also, competition and labour costs may be too much for them.
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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

PAST TOP PICK
(A Top Pick Nov 19/20, Up 21.9%)Stockchase Research Editor: Michael O'Reilly Our PAST TOP PICK with KR has achieved its objective of $40. To be disciplined, we recommend covering 50% of the position and trailing up the stop to $31 (just below the original recommended entry level).
BUY
He admits he underrated this, but the current CEO has restored his faith. A vaccine will push this up into the next phase.
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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

TOP PICK
Stockchase Research Editor: Michael O'Reilly KR has been a laggard in the supermarket space, but it has now become good value relative to its peers. It trades at 10x PE compared to 31x in the sector. Earnings growth is estimated to be 49% this fiscal year. The company has invested in store remodels, new technology and is benefiting from higher margin pharmacies and fuel stations. Analysts estimate their net cash position has increased by over $2 billion in the past 12 months. It pays a good dividend backed by a 19% payout ratio. We would buy this with a $27 stop-loss, looking to achieve $40 -- over 20% upside. Yield 2.25% (Analysts’ price target is $36.30)
HOLD

Lots of grocery stores have done well. Prefers Costco. If you hold KR, it will continue to benefit, but Costco is a one-stop-shop. Consumers don't want to traipse around to different stores.

DON'T BUY

Grocers are tough, operating on skinny margins. You have big competition. WMT-N and AMZN-Q are big into grocery. He owns WMT-N.

DON'T BUY
She would not buy into this space of US grocers. It looks cheap, but she would stay away. It might be somewhat recession proof, because of the lower cost metrics and people have to buy groceries. It is neither a growth or income stock, so she has no real interest.
DON'T BUY
The pay a small dividend about 2-3%. The technicals suggest you stay away -- it is making lower highs consistently. Fundamentally, they are facing greater competition as is witnessed by the names on the trucks delivering groceries these days. Stay away.
DON'T BUY

A serial dividend grower? Traditional grocery stores are threatened by Amazon and hard discounters (in the U.S.). The latter dominate Europe and are a rising threat in North America. He prefers Costco who have the lowest prices anywhere; they also have the best demographics of anyone selling groceries, the wealthy, which makes Costco very defensive/safe.

WEAK BUY

PE only at 10 times? He would buy Amazon instead -- they will steal market share from them. You could by KR-N and still do well, but there needs to be more upward momentum to excite him.

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