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NASDAQ:GOOG
An advertising juggernaut. The key to long term success for them is mobility and the ability to capture the attention of people in all places and through all devices. There has been a little bit of controversy over a “volume versus price” argument, what you pay for per click and what you’re volume is. Feels there has been a little bit of overreaction that their margins on the “pay per click” have been falling. Thinks this has been misunderstood. People when they are walking down the street are not going to be as active in terms of spending money, but that doesn’t mean over time they are not going to spend money. He prefers class C voting shares (GOOGL-Q).
GOOG-Q or GOOGL-Q? Which stock would you hold, voting or nonvoting? You always want to have a vote, because nonvoting shareholders tend to get brushed aside. In non-voting situations, individuals tend to want to get their hands on the shareholders’ cash and do unreasonable things. Of the tech companies that do not pay a dividend, this is the crème de la crème because the growth is still there. Even though the stock is trading in the $500 range, you are looking at 16X next years earnings so it is still relatively attractive.
Why do voting and non-voting shares trade for different amounts and which is better? Under the symbol GOOG, that is now a non-voting share (but owners have 10 votes per share.). An A share was developed under the symbol GOOGL which allows 1 vote per share. So on one you don’t have a vote and on the other you have 1 vote. Google has said that these 2 shares eventually will trade at the same price. If you are going to buy shares, buy the cheaper one.
Yahoo (YHOO-Q) versus Google (GOOG-Q)? Google has 60%-70% plus of market share in terms of Search and is clearly the dominant player in the space. On ad based revenue growth, they been able to grow and currently have a new “enhanced campaign” for targeted marketing. If you want to play search, growth in mobile and ad revenues, this is the one to play.