Stockchase Opinions

Jim Cramer - Mad MoneyCostco Wholesale CorporationCOSTBUYMar 22, 2023

Technical analysis by Larry Williams

Williams is bullish, based on historic market patterns, specifically 2009 when markets bottomed then bounced after the 2008 crash. In 2008 and 2022, the Nasdaq was much weaker than the Dow and S&P, though root causes are very different. In 2009, the market bottomed and went on a multi-year run. 2023 won't necessarily repeat that recovery, but if this pattern continues, it will be good for tech. Williams notes that major rallies and declines happen in the same times of the year. He sees these patterns in the S&P, Dow and Nasdaq charts historically back to 1962-3, which sees monster moves higher. He sees Easter rallies in retail between late March and early April. The leader here is Costco. The chart shows Costco and Walmart bottoming first among the big box retailers then recovering first. Costco rallies 75% of the time in this point of the cycle, lasting three months. Costco is coming out of a seasonally weak period with lower lows in March vs. the start of the year. But in 2023, Costco is doing better than its seasonal pattern.

$487.52

Stock price when the opinion was issued

$918.33

As of Oct 01, 2026. Market Open.

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HOLD

Last Thursday they reported a healthy top and bottom line beat, 15% earnings growth, worldwide membership renewals increased to 89%, executive memberships doubled to a record level, now accounting for 75.6% of all sales. But total membership growth slowed again. Membership under age 40 has grown nearly 60% since Covid. Web business, small appliances, home furnishings are growing. He hasn't a convincing story from management about how to get younger customers who signed up online to renew. Trades at 40x PE.

PARTIAL BUY

Their latest numbers were good, but the PE is always high. Is up 6.5% this year. Note: the under-40 membership has climbed 60% since Covid. Costco will face pressure from tariffs and higher prices. Like it a lot, but don't rush into it now.

DON'T BUY

Still fairly pricey, around 40x PE. 

See his Top Picks for a less expensive option.

COMMENT

They report Thursday. The stock is acting poorly. They have troubles getting younger people to sign up for memberships, because the young prefer shopping online.

DON'T BUY

Fantastic company, but still very expensive. Consistent, well-managed. Expectations for growth are about 10%, which doesn't entitle you to a 45x PE in his world. It's done well and good for them, but he can't get involved.

TOP PICK

World's third-largest retailer. High traffic, repeat business, superior same-store sales growth in high single digits. Likes the recurring membership fees, with ~92% retention rate. Likes the procurement clout and narrow assortment of goods. Pretty good gross margins of 11%, and ~30% ROE. 

Seems to trade at a high multiple, and this scares people. But it's compounded at 17-18% since the IPO in 1985. Any day that ends in "y" is a good day to buy. Yield is 0.64%.

(Analysts’ price target is $1093.58)
WEAK BUY

You have to be get used to paying a PE for this, like Walmart (which he prefers). A $50 drop off $1,100 is meaningless, since it has more room to run. 

TOP PICK

Has traded at a high valuation pretty much since it went public. Good luck trying to pick a perfect valuation entry point. He invests in companies that can invest cashflows at high rates of return over decades. Stealing market share from low- and middle-end grocery stores. Adding services, such as Medicare plans in the US. Same-store sales growth 7-8% a year.

Deserves to trade at a high multiple because of business durability over the long term. Yield is 0.60%.

(Analysts’ price target is $1095.57)
BUY ON WEAKNESS

A better growth name than ATD. Take a look.

COMMENT

It's one of the best business on Earth. Customers and employees love Costco. They are opening new stores, so there's ample runway. However, the PE of around 44x is high. Same-store sales growth has slowed slightly. But it's good to hold long term.

BUY ON WEAKNESS

It got too expensive, and now trades at 46x PE. If it falls to 45x expects a major move higher. Has long owned this.

DON'T BUY

He sold it last October at $1015. The chart began to break down. 

PAST TOP PICK
(A Top Pick Apr 03/25, Up 0.55%)

Inflation is really hard out there. Real pressure to save money, and this name is among the low-cost providers. Sees it continuing to do well, despite a difficult environment for so many people.

PAST TOP PICK
(A Top Pick Sep 02/25, Up 4%)

High valuation but is growing double digits, which it should do so for years. They have the lowest prices of products compared to peers. A lot of room to expand location. A great business model. He will hold this forever.

PARTIAL BUY

Buy some now at 47x PE, then more at 45x. Likes it. Is up 13% this year