BlackBerry (BB.TO) Buy, Sell or Hold

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BlackBerry (BB.TO)

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13.08

-1.32 (9.17%)

as of Jun 5, 2026, 8:00:00 pm Market Open.

580 watching

Investor Insights

Jun 6, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

BlackBerry (BB-T) has shown signs of transformation from a traditional phone manufacturer to a focused software company, particularly in automotive cybersecurity and various other software applications. Experts highlight the resurgence in its stock price following a solid quarter and ongoing growth in revenue and cash flow. Nevertheless, many analysts caution about its status as a 'fallen champion' and emphasize the need for sustained performance to justify their enthusiasm. While some view it as an interesting speculative opportunity within a growing market, others suggest it lacks dynamic growth and may not be the best place for investment when compared to other options. Overall, while there is optimism around its automotive technology and cybersecurity services, the stock has reached new highs, leading some analysts to suggest taking profits or waiting for a pullback before re-entering.

Consensus

Cautious

Valuation

Fair Value

Similar

ORTX,OTEX

TOP PICK

Took a hit today but he thinks this is part of the consolidation that is going on in the market over the last week. This is a company that continues to do triple digit growth in earnings and sales.

BUY

Long-term outlook is excellent. Have just scratched the surface in terms of worldwide penetration of the Blackberry. Still trading at a pretty reasonable level for the growth rate that is built in. At about 30X this year's earnings and about 25X next year’s. Still growing at 30%-35%.

BUY

This stock is still very much undervalued. His technical target range is about $150-$175. Stock had a big move, then relaxed and has gone through a rolling base. When it goes through $125 all the sellers will be coming back.

DON'T BUY

Has a lot of trouble with this company. He respects the company very much but feels it is a lousy stock. The company will continue to grow, but when you look at the multiple of 35X earnings it is expensive. Compared to other global technology companies, with a broader portfolio product mix and growing in a similar range he'd rather own others.

HOLD

Very strong upward trend since early February. It is just testing the all time high. Expect it will break into the all-time high very shortly. Continue to hold to the end of the current trend, which is about May or June. Watch the technical indicators very closely.

DON'T BUY

Wouldn’t own it. Selling beyond 60 times earnings. RIM has a lock on the business and email industry. Will see a bit of a slowdown. Any disappointments from the company could have a disastrous effect on the share price.

BUY

Loves RIM, has had it in their growth oriented portfolio. But also likes it in the income portfolio.

WEAK BUY

Has shown itself to still be supporting itself. No indication that growth is slowing. However it is expensive.

BUY

Recently added it back to their portfolio. In the recent months they have been outstripping expectations in the US. They are doing a great job in the consumer market. Held up better then many. A Rim device uses 1/100 the bandwidth of an IPhone. They don't need to raise any money.

TRADE

No-ones know where this will go in the next 2 months. No target price. Generally speaking, RIM should go higher. It will probably take very little to break on the upside. $85-90 on the downside, 110-$120 on the upside. If it breaks $115 it’s the beginning of something, it will move to $140.

SELL

(Market Call Minute.) Vulnerable in a consumer slowdown in the US.

DON'T BUY

Somewhat economically sensitive because it is quite expensive and the financial market is one of its big areas. Consumer side looks okay, but it is low margin. Not cheap.

BUY

Likes this name but make sure you have only a certain amount of your money in it. Very volatile. Rapidly growing profile.

DON'T BUY

The model price is $50.27. That's a -52% differential. Not mispriced.

BUY

(Market Call Minute.) It won't get unseated.

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