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World’s Most Recognized Brands to Buy in 2019

Melisa R. H. Posted On April 25, 2019
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We recently did a Top 10 Favourite Canadian Companies. This time, we’re looking at the beloved companies that have brand recognition across the world. These corporations have operations across the globe and are leaders in their domain. Their balance sheets are good and make great long-term investments. They also usually pay a dividend. Most of them are considered blue-chip stocks.

Blue-chip stocks are highly respected and widely known, publicly-traded companies. These well-established stocks are thought to be financially sound and are generally less volatile. Household names such as Coca-Cola Company (KO-N), Microsoft (MSFT-Q) and many others are examples of blue-chip stocks. The Dow Jones Industrial Average is a good example of an index that follows blue-chip stocks.

Here are the world’s most recognized brands to buy in 2019:

🛍 Consumer

Tiffany & Co. New (TIF-N)
The Tiffany blue is known to set a flutter in the hearts of many across the world. The famed New York jeweler is known for their luxurious diamonds and sterling silver. They’ve performed well over the last quarters so it could be a good buy if you like the luxury sector.

Tiffany & Co. New (TIF-N) — Stockchase
Tiffany & Co. New (TIF-N) — Stockchase

Opinion about TIF-N: Investors buy luxury stocks at the bottom of a recession, because the rich part of a population hold up much better in a recession. Now is not a good time to enter luxury stocks. There's nothing wrong with Tiffany per se, but now is not the time and TIF is slightly exposed…

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Nordstrom Inc (JWN-N)
An American chain of luxury department stores. They’ve done well in implementing their e-commerce platform. Their stock has pulled back since their 52-week high of $67 but they recently got a rating upgrade. The management is known to give good guidance and is still a solid buy.

Nordstrom Inc (JWN-N) — Stockchase
Nordstrom Inc (JWN-N) — Stockchase

Opinion about JWN-N: Last August they reported a huge bottom line beat, but management reiterated guidance. 

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Walt Disney (DIS-N)
They are a leader in entertainment and have a strong global brand. They acquired 21st Century Fox last year which widened their content offering. Their newly announced streaming service has given a lift to their stock prices. A strong brand to buy and hold while taking a dividend yield of 1.6%.

Walt Disney Co. (DIS-N) — Stockchase
Walt Disney Co. (DIS-N) — Stockchase

Opinion about DIS-N: It's been consolidating and has to outperform earnings to break out which he expects, given strong theme parts and streaming. It's neither cheap or pricey at 20x PE.

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Ford Motor (F-N)
The fabled automaker is facing a transition in the auto market. Vehicles are moving from gas to electric. They do have some interesting models coming out but it’s a challenging time in a tough space.

Ford Motor (F-N) — Stockchase
Ford Motor (F-N) — Stockchase

Opinion about F-N: Shares have been flat the last four year vs. the S&P up 65% and GM 68%. I positioned on tariffs better than their peers, because their production is in the US, but the problem is their production is expensive. That's why there was gloabalization--to reduce input costs.

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Coca-Cola Company (KO-N)
A giant in the beverage sector. It’s also one of Warren Buffet’s favourite stocks. They pay a good dividend and is more of a defensive play. They’re diversifying from their core to sports drinks. They also bought a coffee company with potential for good growth. Analysts say that Coke has limited downsides and likely upside.

Coca-Cola Company (KO-N) — Stockchase
Coca-Cola Company (KO-N) — Stockchase

Opinion about KO-N: Focused, has the branding. 24x forward PE for 5-6% earnings growth. Not on his radar for what he's looking for in terms of growth. Technically OK, with price above 200-day MA and that MA turning slowly higher. Yield is 2.8%.

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Nike Inc (NKE-N)
An American multinational that’s a leader in activewear. Their nike footwear have dedicated fans and their recent entry into china was great. A globally well-managed company.

Nike Inc (NKE-N) — Stockchase
Nike Inc (NKE-N) — Stockchase

Opinion about NKE-N: The largest sneaker company in the world. Almost zero debt. Are still buying backs shares and paying dividends. They changed CEOs and ditched his distribution strategy. ON is a competitor, but Nike has the money to produce competitive products. Are cleaning out past inventories which will impact the next few quarters, but…

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PepsiCo (PEP-Q)
A leading food, snacks and beverage company. They’ve had some difficulty growing but they’ve diversifying away from the shrinking carbonated beverage category. More than 50% of their revenue now comes from other sources and they’ve bounced back.

PepsiCo (PEP-Q) — Stockchase
PepsiCo (PEP-Q) — Stockchase

Opinion about PEP-Q: It reports Thursday. It trades at a low 17x PE. Headwinds: GLP-1 drugs, RFJ Jr. who despises junk food though embraces junk science, and the desire to stay healthy. It's a tough industry.

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Goodyear Tire (GT-Q)
They have new contracts, and are turning around the company. They announced good earnings and are rebounding. They have serious brand recognition in the sector and should grow long term.

Goodyear Tire (GT-Q) — Stockchase
Goodyear Tire (GT-Q) — Stockchase

Opinion about GT-Q: Does not like company. Would recommend selling. Last quarter good - but overall - not a high quality company. High debt loads with poor business prospects. 

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Target Corp (TGT-N)
The department store that failed in Canada. Things seem to be coming back to normal after Christmas sales. Though it’s not the most compelling in its space, it enjoys lots of shoppers and is a solid hold.

Target Corp (TGT-N) — Stockchase
Target Corp (TGT-N) — Stockchase

Opinion about TGT-N: Is stuck. Their products are too expensive and there's so much competition from Amazon, TJX and Walmart. Maybe the new CEO is better, but doesn't excite the market.

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Mattel (MAT-Q)
Barbie, American Girl and Fisher-Price are under their belt and they have great brand power. The consumer discretionary sector is particularly harsh. They have brought in a new CEO in the last couple years to fix the situation and it could be a turnaround store. There have also been some talks of a takeover by Hasbro.

Mattel (MAT-Q) — Stockchase
Mattel (MAT-Q) — Stockchase

Opinion about MAT-Q: They had a mixed quarter: a slight revenue miss, but a strong earnings beat due to great gross margins. However, management lowered the revenue outlook, raised gross margins outlook and left the earnings guidance unchanged.

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Dunkin’ Brands Group (DNKN-Q)
The company known for their donuts. They also have Baskin-Robbins Franchises under their brands. They’ve had some volatility so do your homework. They are usually regarded in comparison to Starbucks.

Dunkin' Brands Group (DNKN-Q) — Stockchase
Dunkin' Brands Group (DNKN-Q) — Stockchase

Opinion about DNKN-Q: Today, the New York Times reported that a private entity wants to buy Dunkin'. Some felt that this stock was already overextended, but he disagrees. Their track record in acquisitions is fantastic. It has survived while peers have fallen away.

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Gap (GPS-N)
The American clothing brand that also runs Old Navy and Banana Republic. They announced closing 230 stores and splitting off of Old Navy in 2020. They’ve experienced volatility due to restructuring but it’s still a solid long term hold.

Gap (GPS-N) — Stockchase
Gap (GPS-N) — Stockchase

Opinion about GPS-N: They reported a mixed quarter today with an earnings beat, but revenues missing. But Banana Republic is improving, but management said they have problems with Trump's tariffs that will drag on their margins. Yet, shares rallied after hours based on the conference call.

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Toyota (TM-N)
The Japanese automaker and they’re vying to be the largest auto manufacturer on the planet. There’s been a slowdown in car sales but they’re one of the strongest auto companies.

Toyota (TM-N) — Stockchase
Toyota (TM-N) — Stockchase

Opinion about TM-N: Auto sector mixed. Supply issues. Peaked in March, now lower highs and lows. Downward trend suggests traders selling the rallies. Just because a group moves in a certain direction, doesn't mean everything does at the same time.

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Starbucks (SBUX-Q)
The global coffee company that’s shaped coffee culture around the world. They’ve been stock market darlings and continue to innovate, but it’s pretty expensive. Wait for a pullback and hold for long-term.

Starbucks (SBUX-Q) — Stockchase
Starbucks (SBUX-Q) — Stockchase

Opinion about SBUX-Q: Revenue topped, but same-store sales fell short and earnings were soft, though due to a tax charge. Just reported. He considers the overall report good. The CEO is doing a fine turnaround which is why he's holding onto his shares. North America and China same-store sales beat, but was flat internationally. True,…

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Walmart Inc (WMT-N)
The big-box store that’s vying to be a leader in retail. They are facing harsh competition from Amazon. They’ve been effective in growing their online presence, and are competing well. It’s a more defensive choice and will do relatively well going forward.

Walmart Inc (WMT-N) — Stockchase
Walmart Inc (WMT-N) — Stockchase

Opinion about WMT-N: Iconic brand, as well as scale and efficiency. You could say it's quite expensive. On the other hand, what a moat. Could very well keep chugging along without having its multiple fall. Very profitable, lots of FCF to buy back shares. Nearest competitor is TGT, which is not doing well. Perhaps TGT's…

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McDonalds (MCD-N)
One of the most recognized brand across the world. The golden arches can be seen virtually anywhere in the world. They are well run and have good cash flow. They pay a good dividend.

McDonalds (MCD-N) — Stockchase
McDonalds (MCD-N) — Stockchase

Opinion about MCD-N: It reports Wednesday. The stock is out of synch from the company which is offering new, limited food items.

stockchase.com stockchase.com

Estee Lauder (EL-N)
A giant in prestige skincare, makeup and other beauty products. It has a high price that’ll grow even higher still. They are expanding into Asia and they have great cash flow.

Estee Lauder (EL-N) — Stockchase
Estee Lauder (EL-N) — Stockchase

Opinion about EL-N: This has come down so much that it's an opportunity now. Their numbers will only go up in beauty, driven by influencers. EL is long-established, but has missed the boat on a few things. They are due for a turnaroud. (Analysts’ price target is $66.95)

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Macys Inc. (formerly Federated Department Stores) (M-N)
A well-known department store in the United States. They’ve been facing competition from Amazon and the contracting brick and mortar model. They have a lot of embedded capital and are still a stable company.

Macys Inc. (formerly Federated Department Stores) (M-N) — Stockchase
Macys Inc. (formerly Federated Department Stores) (M-N) — Stockchase

Opinion about M-N: They report Wednesday. He wants to hear why an employee apparently had millions in delivery expenses hidden. What really happened? We need answers.

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💻 Technology

Mastercard Inc. (MA-N)
One of the most used payment providers and has grown well. With the growing e-commerce and use of online payment, this will continue to grow. They’re focusing on emerging market, where there is potential for huge growth as well.

Mastercard Inc. (MA-N) — Stockchase
Mastercard Inc. (MA-N) — Stockchase

Opinion about MA-N: The world of business is just fine. Fears of stablecoin, but company has gone ahead and allowed those payments on its credit cards.

stockchase.com stockchase.com

Microsoft (MSFT-Q)
Everyone who’s used a computer knows Microsoft and Windows. They have a great business model and they’re growing their cloud service. The move to software as a service that’s increased their rate of growth.

Microsoft Corp (MSFT-Q) — Stockchase
Microsoft Corp (MSFT-Q) — Stockchase

Opinion about MSFT-Q: The company he'd be owning 5 years from now. Partnership with OpenAI is most consequential company of our time. Totally ahead on AI. Absolute beast when it comes to distribution. Wide-reaching tentacles across every Fortune 500 company. Path of least resistance when it comes to adopting AI -- security platform, Office 365,…

stockchase.com stockchase.com

Apple (AAPL-Q)
A high-quality company that’s a trillion dollar business. The iPhone has dominated the smartphone space and they’re growing their services. A high-quality company that will continue to grow.

Apple Inc (AAPL-Q) — Stockchase
Apple Inc (AAPL-Q) — Stockchase

Opinion about AAPL-Q: Apple's revenue for the last quarter stood at $94 billion. This reflects a decrease of 1.39% from the previous quarter, indicating some short-term concerns about sustained growth. However, compared to the same quarter last year, there is a promising increase of 9.63%, pointing towards positive year-over-year growth that suggests underlying business strength.…

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Hewlett Packard Enterprise Co. (HPE-N)
A leader in software services to other global corporations. They are extremely well run and earnings have been moving up. A solid investment since they have a good dividend, free cash flow and good future growth. They are also buying back shares so it could be a good chance to hop in.

Hewlett Packard Enterprise Co. (HPE-N) — Stockchase
Hewlett Packard Enterprise Co. (HPE-N) — Stockchase

Opinion about HPE-N: Yesterday, they reported what looked like a strong quarter. Shares popped after hours, but gave back those gains today. Shares have been flat 7-8 years, now dragged down by the messy Juniper Networks takeover, sloppy execution, and now Trump's on-again, off-again tariffs. Their March report was terrible, and shares tanked. Activist Elliott…

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Intel (INTC-Q)
A tech stock that has proven to perform well and has shown consecutive growth. They have a new CEO. It is a good long term investment and it’s a good price right now. They pay a nice dividend.

Intel (INTC-Q) — Stockchase
Intel (INTC-Q) — Stockchase

Opinion about INTC-Q: He approves of Washington taking a stake in Intel. This isn't about socialism or Trump picking winners of losers, it's about the dire state of Intel and a long line of bad CEOs. Problem is, Intel is too big to go under. And the new CEO is a turnaround artist, who previously…

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Visa Inc. (V-N)
The biggest credit card company in the world. They’re growing internationally, after buying Visa Europe. It has positive outlook with a good chart. The move away from physical money to virtual will help Visa’s growth.

Visa Inc. (V-N) — Stockchase
Visa Inc. (V-N) — Stockchase

Opinion about V-N: Though he's not a fundamental analyst, he can offer a small insight into the credit industry. There's been a lot of talk that's there's probably going to be some reason for the Fed to ease, and that's because the economy is probably slowing down. Purchases will be down, so Visa and the…

stockchase.com stockchase.com

IBM (IBM-N)
A computer hardware, software, and cloud service company. They have been struggling to keep up with their competition though their chart is okay. They’re acquisition of Red Hat didn’t go well with investors but they have a buyback program and 5% yield, so it could be alright for a long term hold.

IBM Common Stock (IBM-N) — Stockchase
IBM Common Stock (IBM-N) — Stockchase

Opinion about IBM-N: It has transformed into a hybrid cloud and AI company. Software does remain the engine. Has $7.5 billion in AI related business. Margins are quietly improving with strong cash flow. Yield is 2.7%. It is a real contender in the quantum race. She sees 18% upside potential and in the longer run…

stockchase.com stockchase.com

Alphabet Inc. / Google (GOOG-Q)
Google is almost synonymous with the internet and large parts of the web are accessed through it. They don’t pay a dividend, but have immense growth potential as leaders in multiple domains. With assets like Youtube, Google Home and Android, they are well diversified.

Alphabet Inc (GOOG-Q) — Stockchase
Alphabet Inc (GOOG-Q) — Stockchase

Opinion about GOOG-Q: Thinks it's going higher, but perhaps don't buy now. Wait for pullback. There's always a reason for a stock to pull back at some point, but he can't predict the magnitude.At this level, risk/reward is not as good as entering at a lower price. Trades ~20-21x forward PE, whereas NVDA is trading…

stockchase.com stockchase.com

⚡ Energy

Exxon Mobil (XOM-N)
A multinational oil and gas corporation that provides good value to investors. They’ve been hit over concerns that the market is moving away from carbon fuels. As with other energy stocks, it’s been pushed down, but with a 4% dividend yield, you can get paid to wait.

Exxon Mobil (XOM-N) — Stockchase
Exxon Mobil (XOM-N) — Stockchase

Opinion about XOM-N: He's overweight energy. XOM is investing heavily to help put up data centres. Are well-positioned.

stockchase.com stockchase.com

🚚 Industrials

3M Co. (MMM-N)
A industrial giant that’s a quality business. It’s been very consistent through the years and has different lines of businesses. They’ve been hit with the trade-tensions. They pay a healthy dividend of 6% so you’ll be paid to be patient on this one. Generally a good long term hold.

3M Co. (MMM-N) — Stockchase
3M Co. (MMM-N) — Stockchase

Opinion about MMM-N: They report soon and he expects a good report, but nobody will care. Big internationals are frowned upon, unless you hold through the cycle.

stockchase.com stockchase.com

FedEx (FDX-N)
An international courier delivery company. If you’ve shopped online, there’s a good chance it was shipped through FedEx. Amazon and other e-commerce needs someone to ship their orders and FedEx has profited well from that though Amazon is now entering deliveries.

FedEx (FDX-N) — Stockchase
FedEx (FDX-N) — Stockchase

Opinion about FDX-N: It reported last night. Their B2B has been stuck in neutral, though B2C is okay. FedEx missed numbers, but they have cut costs. The price now is an opportunity, but won't rally until we see how the tariffs shake-out. FDX depends alot on cross-border shipping.

stockchase.com stockchase.com

United Parcel Services (UPS-N)
The trade war brought them down last year but it’s a good company. However, they are better positioned to deal with an economic slowdown. They too have been facing pressure from Amazon over deliveries.

United Parcel Services (UPS-N) — Stockchase
United Parcel Services (UPS-N) — Stockchase

Opinion about UPS-N: Transport stocks in general have been weak. One of the weakest stocks in the sector. Execution problems. He's the last guy to try to pick a bottom. Yield is 7%, without huge coverage. Doesn't expect dividend cut, but doesn't inspire confidence when entire earnings go to pay the dividend. Stay away.

stockchase.com stockchase.com

American Airlines Group (AAL-Q)
One of the biggest airline carriers, They pay a dividend so you get paid while holding long term. They’ve been moving sideways for a while and they’re in a tough sector.

American Airlines Group (AAL-Q) — Stockchase
American Airlines Group (AAL-Q) — Stockchase

Opinion about AAL-Q: The price has returned to the Covid era. People don't like the stock. Prefers Delta. Airlines are at best trading stocks.

stockchase.com stockchase.com

📱 Telecommunications

AT&T (T-N)
The leading telecommunication company in the US. They’re implementing 5G and are considered lower risk than other telecos. They have a lot of recurring payments from contracts so they have stability. Their dividends are considered to be stable.

AT&T (T-N) — Stockchase
AT&T (T-N) — Stockchase

Opinion about T-N: Long-term outlook is hard to say. Stock's doing well by putting 2 satellite companies together, thereby creating value. He owns a bit. Big run in a short time.

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