Stock price when the opinion was issued
One of the issues with the Consumer Discretionary space is what is called the “Amazon affect”, which has had such a major impact on so many retailers. He thinks you are almost better off picking a retailer that has been able to restructure itself and immunize itself as best as possible against Amazon. Coach (COH-N) would be an example. If you can afford it, he would buy Amazon as your starting point and look for a couple of retail companies that you think have an opportunity to continue.
(A Top Pick Feb 07/20, Down 9%) This was the peak of the market. AMZN-Q is about a quarter of this ETF. It is important to know what is in an ETF before buying it. He exited this sector.
He often pairs Consumers Discretionary with Consumer Staples (XLP-N) and we are getting to the critical time very shortly. Historically, you want to be in this one right around November and hold it until, on average, April 22. Just hit an all-time high today. Hang on until you start seeing technical signs of it starting to roll over. He’ll probably be taking profits on this one in the next week or 2.