NYSE:UA
Under Armour (UA)
Financials 
Technical Analysis 
Jul 14, 2026, 12:00 amThis summary was created by AI, based on 1 opinions in the last 12 months.
Under Armour (UA-N) is currently undergoing a significant turnaround, with many experts optimistic about its future. The company has a strong brand presence, with a considerable number of consumers wearing its apparel, which indicates popularity and market relevance. With the anticipated leadership of the new CEO, there is a belief that Under Armour is poised to reignite its growth potential. This presents a potentially opportune moment for investors to enter the stock before the company’s performance reflects its popular brand status fully. Overall, the sentiment suggests a promising outlook for the company as it navigates through its transformation.
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Premium contentPremium contentAnalysts were disappointed with recent earnings falling below expectations and the market has given the stock a haircut, but we think the worst is over. High inventory showed demand was not as aggressive as thought. A new CEO is leveraging their online digital expertise to expand sales going forward. Cash reserves are stable, while they buy back shares. It trades at 18x earnings and 2x book value. We recommend a stop-loss at $6, looking to achieve $11 -- upside potential over 45%. Yield 0%
(Analysts’ price target is $26.20)
(Past Top Pick, May 10, 2018, Up 20%) Volumes are rising, the stock is coming alive and there's plenty of room for this stock to regroup. Those who have owned this since it's drop of the past few years will hold on now that it's starting to climb again, so they can get their money back. He still likes it.
Elliott FishmanHe would be tempted to buy if it had a move above $16.77. They have stumbled and earnings are projecting a model price of $9.39 – about 37% over-valued. It may take a while for the fundamentals to improve. Stay tuned. It is very cheap, but he needs to see a move higher before he gets excited. (Analysts’ price target is $20 )
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Under Armour (UA) Frequently Asked Questions
What is Under Armour stock symbol?
Under Armour is a American stock, trading under the symbol UA (previously UA-N on Stockchase) on the New York Stock Exchange (UA). It is usually referred to as NYSE:UA or UA
Is Under Armour a buy or a sell?
In the last year, 1 stock analyst issued a Buy, Sell, or Hold rating on UA (previously UA-N on Stockchase). 1 analyst recommended to BUY and 0 analysts recommended to SELL the stock. The latest stock analyst rating is BUY. Read the latest stock experts' ratings for Under Armour.
Is Under Armour a good investment or a top pick?
Under Armour was recommended as a Top Pick by Jim Cramer - Mad Money on 2026-05-08. Read the latest stock experts ratings for Under Armour.
Why is Under Armour stock dropping?
Earnings reports or recent company news can cause the stock price to drop. Read stock experts' recommendations for Under Armour.
Is Under Armour worth watching?
Under Armour is followed by 19 investors on Stockchase and is a trending stock that is worth watching.
What is Under Armour stock price?
On 2026-07-15, Under Armour (UA) stock closed at a price of $6.89.
It reports Tuesday. The turnaround is still happening. You can still get into this name before the new CEO fires up the engine. Too many people wear their clothes: popular.