Morgan Stanley (MS) Buy, Sell or Hold

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Morgan Stanley (MS)

228.87

+1.20 (0.53%)

as of Jul 15, 2026, 6:42:35 pm Market Open.

72 watching

Investor Insights

Jul 15, 2026, 12:00 am

This summary was created by AI, based on 17 opinions in the last 12 months.

Morgan Stanley (MS) is viewed favorably by experts, who express optimistic sentiments regarding the bank's performance in light of increased IPO activity, rising interest rates, and a boom in M&A deals. Analysts highlight the bank's impressive return on equity of 27% and robust wealth management segment, which now constitutes half of its business. The consensus is that with healthy activity in capital markets and a supportive macroeconomic backdrop, MS is set for an excellent year ahead. Investors are encouraged to maintain core holdings while also considering diversification into other major banks, reflecting a strong outlook for the financial sector as a whole.

Consensus

Bullish

Valuation

Fair Value

Similar

JPM,GS

DON'T BUY

He would go with Goldman Sachs (GS-N) over this company. They have a stronger financial condition. Basic fundamentals are not as strong as Goldman.

COMMENT

BV is around $30. If you strip out the goodwill, that knocks about $27. A double within 2-3 years seems very realistic. On his watch list.

TOP PICK

4.9% due Feb 23/17. Recently downgraded by 2 notches to BBB but people thought it would have been to 3 notches. Prices narrowed and this bond started to rise. Basically you have a 5 year piece of paper that yields a little over 5% and is one of the few investment grade bonds in Canada that trades at a discount to its maturity value.

HOLD

(Market Call Minute)

SELL

Stock broke down after the earnings were reported. They have a big part of Facebook and this may help.

TOP PICK

4.9% bond maturing February 23/17. This is senior debt and the company is rated A. Basically you are getting a five-year piece of paper, which trades at a discount to par (good from a tax perspective). Yields over 5.5%.

BUY ON WEAKNESS

Like a lot of the financials, the stock has run up a lot from its low in Nov/11. Trading at about 0.7X Book, which is very cheap. Small yield of about 1.2%. Trades at about 9X earnings. Very strong retail franchise.

DON'T BUY

Trading at levels he considers risky. Would become a better stock if it went above $26.

TOP PICK

Got punished for past sins but survived. This is a company that radically transformed its business model and completely de-risked the company but investors don’t realize it. Great Asian operations. Selling for less than 1x tangible book value and should be at 2.5x. Will get massive earnings rebound.

DON'T BUY

US financials are still under a lot of pressure. Currently it is back at the bottom where it was in 2008. This shows the sickness of the US financial situation. If anybody should know how to make money, it is these guys. The earnings are bad. Doesn't like them

DON'T BUY

Has very little idea what their exposure is to the sovereign bonds, to the CDS’s on those bonds or European bank bonds. Because of this, he would not be a buyer.

STRONG BUY

One of the 2 independent pure investment banks left in the world. (The other is Goldman Sachs (GS-N).) A lot of things that drive their business, like M&A, new stock issues, trading, etc. has slowed down a lot. At these levels, it is probably a very strong buy.

DON'T BUY

After the first rally in 2009, he has been very cautious and negative on financials, specifically investment banks. All the major parts of these businesses are challenged. Concerns around credits continue to be an issue.

COMMENT

A good franchise. Prefers Goldman Sachs (GS-N) because of better valuations.

COMMENT

Has been looking at this one recently. Got battered like every big US brokerage firm. Have great Japanese exposure. Recapitalized and have reduced their risk level in a significant way. There will be big dividend growth.

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Morgan Stanley (MS)