Coca-Cola Company (KO) Buy, Sell or Hold

Coca-Cola Company (KO)

92.71

-2.63 (2.76%)

as of Oct 23, 2026, 8:00:00 pm Market Closed.

285 watching

BUY

A Warren Buffett core holding. He gradually built his holdings in the late-80s and into the 1990s then didn't touch the shares. Coke and AmEx are now among his largest holdings. Total cost: $1.3 billion apiece. Last year, he earned $704 million in dividends from Coke + $302 million from AmEx in 2022 alone.

HOLD

Like Buffett, he will never sell it. It's a core position to hold. Maybe it's a short-term trade, though, because pressure on the consumer is coming. Soft drinks will be least-effected in a recession

HOLD

We have to look ahead to where the economy will be in 6-12 months. Inflation will ease, and banks can become more dovish. Time to underweight consumer staples. Held up decently, down only 12%. Practicing "shrinkflation". He's neutral. 24 PE, 5-6% growth rate, so it's not cheap. Yield is 2.95%.

BUY

Those worried about a strong USD are making a mistake. Coke pays a 3% dividend yield and the CEO is doing an amazing job.

COMMENT

Beat earnings and their organic growth rate will accelerate. But bond yields are jumping and there are worries over raw costs and freight.

BUY

Its report impressed the street today. It's best of breed. The CEO is seasoned and smart. They delivered strong top and bottom line growth last quarter. Coke enjoyed a strong start in the quarter, adjusted bottling to deal with China's lockdown. Coke will be ready when China does overcome Covid. Coke faces major issues in the US, given high inflation and supply shortages (the cans). Coke cut a deal with Doordash and launched other measures to tackle these problems.

BUY

He doesn't care about its near term. He has backed their CEO from day one and will continue to.

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PAST TOP PICK

(A Top Pick Dec 09/21, Up 5.3%)Stockchase Research Editor: Michael O’Reilly Our PAST TOP PICK with KO has triggered its stop at $58. To remain disciplined, we recommend covering the position at this time. This will result in a net investment gain of 10%, when combined with the previous buy recommendation.

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PAST TOP PICK

(A Top Pick Dec 09/21, Up 13.5%)Stockchase Research Editor: Michael O’Reilly Our PAST TOP PICK with KO has achieved its $62.50 objective. To remain disciplined, we recommend covering half the position at this time and trailing up the stop (from $55) to $58.

BUY ON WEAKNESS

It will be choppy trading for another month for sure as we digest inflation, including services inflation--inflation is broadening out into other categories. Not enough attention is being paid to retail sales--which are up--and homes sales are also up nicely. We have to wait--nobody knows where inflation is going. She's a long-term investor. Companies that performed best during earnings season are the ones she likes: Expedia, Wynn, Hilton. Would consider AmEx, Coke, McDonald's--if you get them on sale, you can leg into them and see how it goes.

BUY

They report Wednesday which he expects to be good. He wants to hear of the partnership with Molson Coors to make a hard seltzer, which should trigger the next big spike in shares.

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PAST TOP PICK

(A Top Pick Dec 09/21, Up 18.3%)Stockchase Research Editor: Michael O'Reilly Our PAST TOP PICK with KO is progressing well. We now recommend trailing up the stop (from $48) to $55.

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Curated by Michael O'Reilly since 2020.
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TOP PICK

Stockchase Research Editor: Michael O'Reilly Trading at 27x earnings, compared to a sector average of 42x, KO is good value and is reiterated as a TOP PICK. Recently reported earnings beat analyst expectations by 12% and it maintains a ROE over 40%. We also like that it it paid down a sizable portion of debt. The company provides a strong dividend and has done so for the past 59 consecutive years (it also grows 10% per year). It has modest upside, but we like the stability. We recommend trailing up the stop (from $45, as previously recommended) to $48, looking to achieve $62.50 -- upside potential of 13%. Yield 3.05% (Analysts’ price target is $62.22)

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TOP PICK

Stockchase research editor Michael O'Reilly selected the company as a top pick yesterday. Mentions are up 34% for the past week on dividend communities.

PARTIAL BUY

Given inflation and interest rate rises Buy it in stages. They had a fantastic quarter and the CEO is terrific. The company isn't going away.

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Coca-Cola Company (KO)