Stock price when the opinion was issued
Affinity for a product is different from investing in a stock. Don't touch until gets above $13.50. Stock seems to be pausing and could continue dropping, which would be confirmed by a drop below $12, and then you should get out. Thinly traded is a problem, as you don't want to buy a stock you can't get out of easily.
Hard liquor and some wines. Very good brands. He has looked at it and likes it at times but they are too highly valued at times. It one shareholder has too much so it is not liquid enough for him. As cannabis becomes more main stream, they may want to invest in it in some way.