Stock price when the opinion was issued
Affinity for a product is different from investing in a stock. Don't touch until gets above $13.50. Stock seems to be pausing and could continue dropping, which would be confirmed by a drop below $12, and then you should get out. Thinly traded is a problem, as you don't want to buy a stock you can't get out of easily.
This company is a real cash machine but low growth. This is mainly a marketing company for spirits. They are bringing on their own wine now. The company is controlled by Pernod Ricard in Europe. There has been ongoing speculation that the company would take itself private but that hasn’t happened and is not likely to. Every few years they pay a huge dividend because Pernod Ricard has a lot of debt. He much prefers the growth prospects of other companies that sell and market their own products. They’ve tried some initiatives to grow, such as selling product in the US (which was a failure). The dividend is very safe but it is unlikely to appreciate dramatically.