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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

11.35
-0.62 (5.18%)
as of Aug 28, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconAug 28, 2026, 12:00 am

This summary was created by AI, based on 18 opinions in the last 12 months.

BlackBerry (BB-T) is undergoing a transformation from a phone maker to a software-focused company, particularly in the automotive sector with its QNX operating system and cybersecurity offerings. While recent performance has shown improvements, with revenue growth and increased guidance, experts remain mixed on the stock's future potential. Some analysts highlight the company’s niche in high-end encryption and automotive software applications, while others are cautious about its valuation and long-term growth prospects. Overall, there is a sense of volatility with the stock, along with concerns regarding its economic moat and sustainability of growth, leading to a general wariness despite some positive trends. A few experts see potential for continued growth if the company can maintain recent momentum and deliver consistent results.

consensus icon
Consensus
Mixed
valuation icon
Valuation
Overvalued
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Similar
OTEX
TRADE

BlackBerry(BB.TO)

Nov 03, 2004
A great product, but a very expensive stock. Doesn't follow.
Photo of Ray SteeleRay Steele
No
Unlock Rating
$102.14

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Oct 20, 2004
A very expensive stock. Risky.
Photo of Laura WallaceLaura Wallace
No
Unlock Rating
$108.82

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Oct 19, 2004
Subscribers are growing at a very fast rate.
Photo of Ian AinsworthIan Ainsworth
Owned
Unlock Rating
$105.17

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Oct 08, 2004
(A Top Pick July 9/04. Up 10%, but as a basket performance his picks were down 2%.)
Photo of Robert McWhirterRobert McWhirter
Owned
Unlock Rating
$94.80

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Oct 04, 2004
Likes this stock. Expensive, but they are continuing to ramp up. Developing a consumer model. Can see them going from 2 million units to 4/5/10 million 3/5 years. Good growth path.
Photo of Mark Jackson, CFAMark Jackson, CFA
Owned
Unlock Rating
$97.22

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

BlackBerry(BB.TO)

Sep 30, 2004
Blackberry sales have increased. Wonderful product. May be a little ahead of itself.
Photo of Gavin GrahamGavin Graham
Owned
Unlock Rating
$96.34

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Sep 22, 2004
Onwards and upwards. New model is bringing the blackberry to ordinary consumers.
Photo of Michael SmedleyMichael Smedley
Owned
Unlock Rating
$95.79

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

BlackBerry(BB.TO)

Sep 20, 2004
In an extremely high risk area. Close to an all time high. Very sound technically with a good uptrend. Getting close to historic resistance levels. Look for a better entry level.
Photo of Larry Berman CFA, CMT, CTALarry Berman CFA, CMT, CTA
No
Unlock Rating
$96.47

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Sep 14, 2004
Built a base in '02 and '03 and then moved up to build a peak in '04. It is not usual for a stock to go above its peak. Not a buy, but hang on to it.
Photo of Bill CarriganBill CarriganUnlock Rating
$88.80

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Sep 13, 2004
Always gets looked on a fundamental basis, so is expensive. Management has always been able to grow the stock into its earnings, but sooner or later, it won't be able to grow as fast as the market anticipates.
Photo of John Sinkins, CFAJohn Sinkins, CFA
No
Unlock Rating
$89.35

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

BlackBerry(BB.TO)

Aug 23, 2004
Not a cheap stock but has the potential to be an explosive growth. Starting to see the ramp in revenues and cash flow. Still has some litigation which is a major risk. Wait for a pullback.
Photo of Martin Hubbes, CFAMartin Hubbes, CFA
Owned
Unlock Rating
$82.58

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Aug 19, 2004
Expectations are high for upside. Overall, it is a premeire name in the smart phone network. Do not see competitors catching up anytime soon.
Photo of Reza Samahin, P. Eng, CFAReza Samahin, P. Eng, CFAUnlock Rating
$76.53

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Aug 16, 2004
Appears to be a pure market stock in that it will move up or down with the market. Might get interested in the stock if it dropped to $50/55.
Photo of Ross HealyRoss Healy
No
Unlock Rating
$73.58

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Aug 12, 2004
Will double its Blackberry subscribers but it's pricey. They have treated as stock as a trading stock. It will be vulnerable in a technology selloff.
Photo of Gavin GrahamGavin Graham
Owned
Unlock Rating
$70.89

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Aug 12, 2004
Numbers coming through show phenomenal growth, both in Canada and the US. Tech market is kind of sick and this is easily the best bet in this sector.
Photo of Michael SmedleyMichael Smedley
Owned
Unlock Rating
$70.89

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
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