Opinions Cameron Hurst
Apple IncAAPLCOMMENTSep 12, 2017
Cameron HurstStock price when the opinion was issued
As of Jun 30, 2026. Market Open.
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Stay invested -it has an upgraded Siri. The stock went dormant for a few years. Traditionally Apple has let other groups do the heavy lifting, then taken a more mature situation and running with it...eventually owning it. It did this with music, tablets and phones. It is the same with AI but Siri has been a disappointment. They say they will advance it by co-operting with Google to use Gemini. It is a larger and larger piece of the business (30%) and very profitable with about 70% profit margins. There has been an acceleration of revenue, earnings and cash flow but the market is just starting to react to this.
Gordon ReidHolds a big position. They get the benefit of the doubt when it comes to AI. Their AI presentation last week was vague, but was enough there to keep you interested. If you bet against this stock the past several years, you were on the wrong side of that trade. Also, it isn't spending a lot of money to chase AI. Apple will get there eventually. It will continue to move higher.
Joe TerranovaRecent event felt like cleaning house, not very exciting. Siri upgrades with Gemini are important. Price runway not all that great. When it gets around $300, he's selling 1-2 week calls to earn some income.
If you don't already own it, you can buy it here, and maybe ~$280-285; probably won't go much under $275.
Kim BoltonAAPL has done in AI what it's always done -- let the other companies spend the $$, and then just take the resulting product. Very smart. Wait and see who makes the better mousetrap, and then score a deal with them.
Not cheap, very hard for a value investor to buy. However once someone's in their ecosystem, it's like "Hotel California" (you can never leave ;) You'll pay whatever it costs to stay there. Phenomenal products, each year revenues move more toward services (very high margins). High moat. Recurring cashflow.
Close your eyes, buy, tuck it away for a while. Iconic company that will do reasonably well.
It isn't raising billions to develop AI (like its peers are), but is piggybacking on their peers' research. They're probably right to not invest, because the cost of the AI build-out is insane, so can those companies maintain spending? On Monday, Apple holds its Worldwide Developers Conference.
Has been aggressively buying this since last March though stopping now. The Siri app with interface with LLMs and the iPhone 18. The stock is becoming about momentum more than fundamentals.
Joe TerranovaIt's incredible it is keeping up with the market, up 14% this year while their capex is down vs. others going up. Their balance sheet is fortress-like. The iPhone and iPad will be the devices we will use for AI, not others. Deserves this PR. More upside to come.
Bryn TalkingtonIs one of the best-run companies ever with great margins and great growth. A recent knock is that they lack innovation. Their googles were a flop and are absent in AI--though maybe they're waiting for the dust to settle before they buy an AI company. Maybe they're positioning with the next era of Apple as they transition to a new CEO.
A dividend pick. Dividend are one of the best, easiest ways to hedge against inflation. This is a dividend grower, increasing each year by nearly 5% annually over the past 5 years. The total return over 3 years is 80%.
Kevin SimpsonReally good opportunity on the AI front. Hasn't missed the boat; by its history, lets other companies do the heavy lifting and then steps in when things are more mature. Then a decade later they own the sector.
Talk of an AI phone. Changes in management (interesting tell that CEO has a hardware engineering background). Tremendous resources. Generates an unbelievable amount of cash. Yield is 0.36%.
Gordon Reid
Today is the launch of their new Iphone. It is possible there is a two-tiered approach happening. It is a very high price for a new phone, the A8+, and the X, which is new. If you set the price point of X at a higher level, there are a couple of things that can happen by splitting that market and fitting it into 2 pools. There is the classic trade of selling Apple once it reaches the product launch. How do they defend the new product. Maybe they are coming up with a strategy where this is early technology with augmented reality. If they can produce the X version at a very high price point by demonstrating the power of the technologies that they have, but ultimately they are probably going to work out a few kinks, needing more powerful processors to get it humming. They can then get that into a mass model, maybe at a later stage. If they can just show any number of different commercial applications, there is a big addressable market. If they can show that it may maintain the multiple, get the product launched at a more reasonable price point, it is possible they can skate along a pretty thin line.