Stock price when the opinion was issued
The caller's question was on which of these ETF's to buy for a start-up portfolio for his 20-year-old daughter. He prefers more sectors to be covered in this situation so he suggested XEI. There are more multi-asset solutions as well. He also suggested lowering the risk tolerance for a beginner investor.
They're popular, because people want the extra yield, but they work only in some environments. Better when you expects markets to go down for 6-12 months (a correction). In rapid declines, like Covid, you get only some protection. But in a strong market, you give you the upside and lag the market a lot. Just owning ZEB since 2011, you would have made 10.71% annualized; ZWB 8.34%. So, use ZWB defensively at some point after a correction, say 10% or 15% down. Use ZEB in a strong rally. During strong declines, both ETFs fall roughly the same, but during the recent strong rally, ZEB was 16.98% and ZWB 14.85%.
Investor is holding HDIV, ZWC, SMAX, and ZEB. By holding all of these, it looks as though you're diversified but you're just duplicating a lot of the strategies.
Likes HDIV a lot for yield-seeking investors. A nice strategy, and you probably don't need a whole lot beyond that.
Banks have 2 periods of seasonal strength. One is from January until the middle of April. The other is from August to October. Technicals on this ETF are very positive. The trend is upwards. The units are trading above their 20 day moving average. Its strength, relative to the S&P 500 and TSE Composite, is currently positive. The key is to stick with the sector until the end of its period of seasonal strength, which turns out to be this week. When you start to see technical deterioration that will be the time to take some profits.