Williams-Sonoma Inc. (WSM) Buy, Sell or Hold

Home

Daily Stock Opinions and Ratings

Williams-Sonoma Inc. (WSM)

221.75

+1.98 (0.90%)

as of Jul 10, 2026, 8:00:00 pm Market Open.

32 watching

Investor Insights

Jul 13, 2026, 12:00 am

This summary was created by AI, based on 3 opinions in the last 12 months.

Williams-Sonoma Inc. (WSM-N) is experiencing a mix of performance trends, showing a modest year-over-year increase in operating margins despite the ongoing challenges posed by Trump tariffs. While the company reported solid top and bottom line results, the market reacted negatively when the CEO highlighted potential tariff impacts for the current quarter. This reaction has led some analysts to label it a foolish dip, suggesting that the stock may have been unduly penalized. However, the company continues to face hurdles, including tariffs on imported furniture and difficulties in producing some items domestically. These factors create a complex landscape for Williams-Sonoma as it navigates the trade environment and seeks to maintain its profitability.

Consensus

Mixed

Valuation

Fair Value

Similar

RH, RH

BUY

Is seeing modest year over year increase in operating margins, despite Trump tariffs. Some say the tariffs won't last next year.

BUY ON WEAKNESS

Today it reported a solid top and bottom line beat, but shares fell when the CEO warned of a serious tariff hit this quarter. That was a foolish dip.

DON'T BUY

They face Trump tariffs on imported furniture AND more tariffs on overseas good. The CEO says it can't make some of its furniture in the US.

BUY

The stock go ahead of itself after its quarter last week, but he didn't mind the quarter. It's a digital first company doing a lot of things right. A fine CEO. Cheap at 18x PE.

BUY

They reported a mix quarter with softer sales though improved earnings. Shares jumped last week.

BUY

Late-August they reported a strong quarter--margin growth and earnings and didn't touch their earnings forecast. It's maintained those gains is up 24% for the year. Is watching it, because they just delivered a partnership with Salesforce who will provided united data and AI tools. Likes it overall.

BUY

The home office is here to stay It transitioned the best among retailers, and shares have fallen from its high. Professional workers from home will furnish their home offices with furnishings bought from here.

BUY ON WEAKNESS

Down $36 from its high, one of the cheapest retailers around. And it could go lower. It's a quality stock worth buying for the long term. It reported a great quarter.

BUY

Don't fear a shutdown, but a slowdown due to the new Omicron variant. A winner according to the home-as-office thesis. It also enjoy a B2B kicker. It's cheapest stock in its group.

BUY

Another retail winner. It delivered a very strong quarter last night with good e-commerce.

BUY

It shouldn't be going down, because it's gone up 48%, so investors are taking profits. A great stock.

BUY

In the retail space. Seeing some tailwind from the housing growth in US and Canada. People are buying more stuff for their houses right now. There are more and more houses that are selling from supply coming to market and people want to buy things to fill it.

WEAK BUY

Allan Tong’s Discover Picks Since March 18, two analysts initiated buys while two others maintained their buy signals on WSM stock. Only three of them offered stock price targets, which averaged $204, which is far above the consensus of $164.25. WSM stock is another weak buy drawn from seven analyst buys, eight holds and one sell, but at $168 the stock continues to trade above its 50-day moving average of $160.25 and 200-day of $123.24. Another plus in WSM stock’s favour is its 20.3x PE which is cheap compared to the industry’s 31.5x. Margins also outpace the competition. For example, WSM stock’s profit margin is 10.04% vs. its peers’ 8.3%. WSM stock pays only a 1.39% dividend, but at a safe 24% payout ratio. Read 2 Upgraded Stock Price Targets: Twitter and Williams-Sonoma for our full analysis.

HOLD

Don't sell. Hold this. It moves in fits and starts: marks time, declines a little, reports a great quarter, then rallies. The CEO is great.

BUY

Will benefit as people return to the malls. They have a thriving e-commerce trade, too. Another tailwind is the home improvement boom (riding the housing) boom as the economy reopens.

Showing 1 to 15 of 24 entries

Most Recent Experts

Stephen Weiss, Founder, Short Hills Capital Partners

Short Hills Capital Partners

Jenny Harrington, CEO, Gilman Hill Asset Management

Gilman Hill Asset Management

Kevin Simpson

Capital Wealth Planning

Bill Baruch, Founder, Blue Line Capital

Blue Line Capital

Darren Sissons

Campbell Lee & Ross

Wealthica The ultimate 360° Tracker Your financial life in one place, automatically

Williams-Sonoma Inc. (WSM) Frequently Asked Questions

What is Williams-Sonoma Inc. stock symbol?

Williams-Sonoma Inc. is a American stock, trading under the symbol WSM (previously WSM-N on Stockchase) on the New York Stock Exchange (WSM). It is usually referred to as NYSE:WSM or WSM

Is Williams-Sonoma Inc. a buy or a sell?

In the last year, 3 stock analysts issued a Buy, Sell, or Hold rating on WSM (previously WSM-N on Stockchase). 2 analysts recommended to BUY and 1 analyst recommended to SELL the stock. The latest stock analyst rating is BUY. Read the latest stock experts' ratings for Williams-Sonoma Inc..

Is Williams-Sonoma Inc. a good investment or a top pick?

Williams-Sonoma Inc. was recommended as a Top Pick by Jim Cramer - Mad Money on 2021-04-07. Read the latest stock experts ratings for Williams-Sonoma Inc..

Why is Williams-Sonoma Inc. stock dropping?

Earnings reports or recent company news can cause the stock price to drop. Read stock experts' recommendations for Williams-Sonoma Inc..

Is Williams-Sonoma Inc. worth watching?

Williams-Sonoma Inc. is followed by 32 investors on Stockchase and is a trending stock that is worth watching.

What is Williams-Sonoma Inc. stock price?

On 2026-07-10, Williams-Sonoma Inc. (WSM) stock closed at a price of $221.75.

3.7(3)

Based on 3 expert opinions: 2 buy 0 hold 1 sell

Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at : [email protected].

Williams-Sonoma Inc. (WSM)