Rockwell Automation Inc. (ROK) Buy, Sell or…

Home

Daily Stock Opinions and Ratings

Rockwell Automation Inc. (ROK)

445.23

-35.75 (7.43%)

as of Aug 4, 2026, 8:00:00 pm Market Open.

38 watching

Investor Insights

Aug 4, 2026, 12:00 am

This summary was created by AI, based on 3 opinions in the last 12 months.

Rockwell Automation Inc. (symbol: ROK-N) is positioned as a leading player in the automation sector, showcasing impressive growth potential with double-digit growth and expanding margins. As the second-largest robotics manufacturer globally, the company has garnered attention for its significant market presence. The reviews suggest that investors could consider purchasing shares at current levels around $400, with potential support levels at $383 and $363, indicating a thoughtful approach to entry points. Furthermore, once Rockwell secures clients, the high switching costs create a barrier for customers, making it a stable long-term hold. Overall, the automation industry is thriving and Rockwell stands out as a strong contender worth holding in any investment portfolio.

Consensus

Buy

Valuation

Fair Value

Similar

EMR

BUY

Uptrend suggesting good time to buy.
Very good performing stock.

Wealthica Track your Stocks in your Watch List

BUY ON WEAKNESS

Does not own shares in company.
Higher wages and labor shortages will benefit company.
Automation will continue.
Current P/E ratio presenting good buying opportunity.

BUY

Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research.

Rokwell is a $31.9B company that pays a dividend of 1.7%, has grown its sales decently over the past several years, but has shown good margin expansion.
We like the industry that the company operates in.
It has been using free cash to repurchase shares and pay down debt, and thereby strengthening its balance sheet position.
We think that the company is heading in the right direction and we would be comfortable owning this name today. Unlock Premium - Try 5i Free

BUY

Roared during the pandemic but pulled back hard in the first half of 2022 due to supply chain problems. Since then, they have recovered. Just reported Q1 sales and earnings beats. Plus, they raised their guidance across the board.

BUY

Automation is a coming trend in American manufacturing as factories add automation in order to meet demand.

COMMENT

There's a strong secular tailwind for agriculture as well as capital expenditure to produce greater efficiency. She'd be looking at automation, like Rockwell and Honeywell. Then, how do you move those goods? Look at Union Pacific. There are various ways to play the industrial sector as you move into 2023. She expects capex in private and public levels to pick up in 2023 in the U.S. but also globally even with a (shallow) recession. This is a long-term trend. You can also play this the ETF, GUNR,

BUY

It's down far more than the market this year, but automation is important when there is a labour shortage now, leading to higher efficiency and productivity. They have a strong backlog as demand endures. They will benefit as production returns in the U.S. She remains overweight industrials.

DON'T BUY

The industrial group as a whole is under pressure. ROK broke its 200 day moving average at $305 and he is stepping away. The only industrial stocks are defense companies.

BUY ON WEAKNESS

They make equipment and software that lets companies automate their automation and saves labour costs. Buy on weakness. It's been hammered in this sell off, down 20% from its peak. They reported yesterday: an earnings beat, 17% organic growth, beating 13%, and maintained the full-year forecast. Of the latter, the street saw that as weakness and sold shares hard. He views that as cautious and smart.

BUY

Automation wins in a recovering economy and a very tight labour market. Rockwell's hardware and software helps industrial companies to automate and become more efficient. He's recommended this for the past year. They reported a mixed quarter last week: weaker sales thatn expected and a big earnings beat, though they forecast 14-17% organic growth while the street expects 7%. It hit an all-time high last week. At their investor day today they outlined a plan to raise sales from $7 billion last year to $9 billion in the near future.

WAIT

An industrial company, so it tends to find its peak period of seasonal strength between late September through to mid February. The gains during this period are quite phenomenal at about 22% on average over the past 20 years. Technicals are still positive, and it is still outperforming the market. He has $157 as the support. If it breaks that point, then you want to think about reducing your exposure. You should enter this closer to the period of seasonal strength in September.

TOP PICK

Global factory automation specialist and specialize in streamlining manufacturing operations. Companies are cash rich but don’t want to sign up in long-term deals with employees. This company helps them become more efficient. Companies are trying to compete with Asia where there is lower cost labour.

PAST TOP PICK

(A Top Pick Aug 31/05. Up 8.5%.) Still likes and could see holding the stock for a good long while.

TOP PICK

They retool plants to make them more automated through software, robotics, etc. Earnings growth is phenominal. Not that expensive. Good management.

Showing 16 to 29 of 29 entries

Most Recent Experts

Mike Vinokur, CFA, CMT, and CFP

Propellus Wealth Partners/iA Private Wealth

The Panic-Proof Portfolio (Stockchase Research)

Stockchase Premium

Jim Cramer - Mad Money

CNBC

The Monthly Gems by Allan Tong

Stockchase

Amy Raskin, CIO, Chevy Chase Trust

Chevy Chase Trust

Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at : [email protected].

Rockwell Automation Inc. (ROK)