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NYSE:MCD

McDonalds (MCD)

265.00
+4.94 (1.90%)
as of Aug 28, 2026, 8:00:00 pm Market Open.
346 watching
0
Investor Insights
star iconAug 28, 2026, 12:00 am

This summary was created by AI, based on 16 opinions in the last 12 months.

McDonald's (MCD) is facing challenges as the restaurant and consumer staples sectors are under pressure from various economic factors, including inflation and the so-called 'Ozempic effect' impacting low-end consumers. Recent data indicates a slight decline in traffic and flat sales despite efforts to focus on their app and international markets. Moreover, the cost of beef has surged, contributing to squeezed profit margins, although MCD continues to operate well with a solid reputation. While the company is close to the lows of August 2024, analysts suggest it remains a good business with potential growth, especially in the second half of 2026. However, uncertainty around consumer spending and inflation poses significant headwinds moving forward.

consensus icon
Consensus
Mixed
valuation icon
Valuation
Fair Value
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Similar
QSR,Restaurant
COMMENT

Shares fell this year, because many felt its food was too expensive. This morning, they reported disappointing same-store sales, a big sales miss and earnings miss, but shares jumped nearly 4% today. Why? The rally is broadening beyond tech/AI. Also, the street expected MCD's bad numbers, and they introduce $5 Value Meals.

DON'T BUY

It's tended to be a great when you buy this down (-12% this year). It's such a powerful brand that people can't get enough of it.

TOP PICK

Was on her watchlist for a while. Pulled back, down 15% YTD, so she added to client portfolios about a week and a half ago. Global, 100 countries, 41K units. Very profitable business model of 94% franchised. So franchisees pay a royalty percentage of topline sales plus, uniquely, rent for the buildings and land (39% of total revenue). Cashflows are visible and defensible. Yield is 2.63%, dividend increases for 45 consecutive years.

Quick service has lagged due to higher unemployment, diminishing savings, price increases. Renewed focus on value, scale helps them accomplish this.

(Analysts’ price target is $305.87)
SELL

He trimmed it last January, but wishes he had sold it all. All performance has been driven by price increases, and those days are over. Be careful here.

DON'T BUY

Shares are down 7% this year. The problem is that their menu prices rose and are too high. They need to cut prices.

HOLD

His price target is $300. Has owned this for over a decade, a great dividend compounder, but he wouldn't rush into it now.

COMMENT

We live in a country of two consumers: those flush with money and those struggling to buy at dollar stores. MCD reported today and shares fell. Same-store sales grew 4.3% YOY, but felt pressure from the Israel-Hamas war. More pressure came from consumers who are eating at home because packaged foods are more affordable than take-out.

BUY

It reports Monday. Almost always, shares rise right after earnings and likely to happen again

BUY

Does not own shares, but watching carefully. Demand for products steady and rising. Brand is very strong across the globe. European demand very strong (long lines in stores). A.I. helping company reduce labor inputs. Ability to mesh A.I. with food industry very strong. 

Unspecified

It is adding more stores and raising prices by 10% which people are paying. More middle and higher income people are coming into their restaurants along with lower income customers eating there less often. It has spent 7 years improving the burgers and is now increasing the size of them. It reinvests profits more than the other chains.

WAIT

It has transformed itself and has bottomed after a sell-off, consolidated and had a nice rally. It is well valued now so wait to buy at $290 

BUY

It reported today. Sales were good last quarter, but they warned about the consumer, which was spot-on.

BUY
Price target cut today

Has owned this for 10 years. An incredible dividend grower. Will write calls on this in the $290s.

HOLD
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

MCD is a mature fast food franchisor that is now trading at 21.4x times' Forward P/E (historical averages in the last five years range from 21.2x to 25.2x). The balance sheet has net debt of $47B, and a net debt/EBITDA of 3.2x, which is quite leveraged, but given the predictability of the business, we think it is still okay. The company has generated healthy cash flow over the years, most of which has been used for dividend increases and share repurchases. Although long-term growth may be affected somewhat due to a healthier lifestyle, we think MCD could do well over the short term given the pricing power of the capital-light business model as a franchisor, which is valuable in an inflationary environment. We would nor really be concerned about the weight loss drugs. They could even have a net positive impact if consumers believe they are healthier overall and want to 'treat' themselves. Overall, we like MCD as a solid dividend grower name, and we are okay to add some here at the current valuation.
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HOLD

Very strong franchise.
Well known brand.
Share price has been flat for past year (fears of recession).
Discretionary item.
Quality name for long term investor with global assets.
Would recommend holding shares. 

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