Jim Cramer - Mad Money LuLulemon Athletica (US) LULU-Q BUY Dec 06, 2024

Started the year at $520, then lost 50% of its value. Starting a recovery, but losing steam. A possibility, but be very careful. Not a lot of volume on the buying, certainly not as much as on the downside. Don't take a big position, $300 would be a good place to get out.

Tries to stay away from specialty retailers, though LULU might be an exception. Seems to have bottomed out and is coming back. Tough business. He'd rather own an AMZN.

 It reports Thursday. Many short-sellers are betting they won't sell enough because of their high prices, but this is a remarkable company.

At 17x PE, this is frantically trying to bottom. You can put a small position on this now.

It peaked in 2023 and got clobbered last year. Then, it got hit with tariffs and shares sank again. Is -25% since last January. It reports next week. Last March's report was actually okay, beating sales and earnings. But we expected that because the company pre-announced results. That's why the street punished it for weak guidance. He remains hopeful, because he expects the 46% tariff on Vietnam, which makes a lot of LULU product, will face a much lower tariff. However, shares have rebounded 18% the past month. They have a strategic plan focused on product innovation, guest experience and market expansion. Expectations are low for this quarter with even some analysts expecting an upside surprise in earnings and same-store US sales. He likes this set up and would buy now.