Don Lato GoPro Inc GPRO-Q COMMENT May 04, 2015

His is more of a value shop, and this company is definitely a growth stock. They have really revolutionized cameras and have done a very good job. They are going to try to be the portal for personal videos and have new cameras coming out. His problem is that they are a consumers product company and trading at 76 times. Very few companies are successful maintaining that kind of multiple. They have a lot of growth that they have to try to grow into that. However, this is a bull market and a stock like this can go up for a very long time and they can work. You want to be a trader on this, not an investor.

It is relatively expensive. They have some products and some media business that they are developing. The market is searching for a bottom and now is not the time to be adding to it.

An interesting name because it is so topical. He is skeptical in fad investing. There are broader industrial applications, but it is mainly consumer applications and they are a fad. He would say to go with the big guys in the tech space.

(Market Call Minute.) A Story stock that has gone bad. Always expensive. He would not hold this.

*SHORT* A company with a very fanciful idea of holding cameras on your helmet, etc. while you are skiing. Had a ridiculously high valuation. The valuation has come in line, but they are not profitable. The channel checks are coming back incredibly negative. There is a huge amount of inventory and there is pricing pressure. Could see this going down another $4-$5.

(Market Call Minute) It is too late to go long or short on this one.

This stock has been tough. Down 83% in the last 12 months, and hit a brand-new all-time low today at $8.62. From his perspective there is no earnings. It is difficult for him to understand the product. Feels it is a bit of a niche product.

The chart shows there has been lots of damage. It had a high of $49.50, and is now $14.72. However, it has been basing for quite some time and is above its 200 day moving average. Is demand for these types of cameras and drones increasing or are they coming down? It is probably softening at this point. They are still losing money.

(A Top Pick Jan 25/16. Down 1.98%.) *Short*. Shorted this because we were having momentum to the downside in the market. Also, this had a high valuation.