Definity Financial (DFY.TO) Buy, Sell or Hold

Definity Financial (DFY.TO)

72.83

-0.60 (0.82%)

as of Sep 18, 2026, 6:50:57 pm Market Open.

58 watching

HOLD

P&C business. Making a ton of money. Great business, good valuation. Will probably be acquired at some point. His insurance play remains BRK.B.

HOLD

Does not owns shares. However, likes property and casualty insurance space. Canadian company with online business model that is good for reducing costs. Will take time to see if business is consolidated. If already own shares - would recommend holding.

BUY

Reasonable dividend. Good company with quality prospects. Q1 a slight miss, but the business is very sound. Would recommend buying weakness. Excellent value at current share price.

TOP PICK

Trades at significant discount (1.7x book value) to IFC (2.7x book value), as it's growing faster and increasing ROE faster. Sees it trading at 2x book within a year, giving it a $60 share price. Pullback is a great entry point. Yield is 1.49%.

(Analysts’ price target is $49.21)

DON'T BUY

All reinsurance in property & casualty business. Really expensive in Canada. IFC is the monster, DFY is a newer entrant. He owns none of them. Likes the business, but valuation is too high.

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PAST TOP PICK

(A Top Pick Dec 14/23, Up 19.7%)Stockchase Research Editor: Michael O'Reilly

Our PAST TOP PICK with DFY is progressing well. To remain disciplined, we recommend trailing up the stop (from $37) to $41 at this time. If triggered, this would result in a net investment gain of 16%, including the previous recommendation to cover half the position.

PAST TOP PICK

(A Top Pick Mar 27/23, Up 29%)

Very strong results recently. Premiums more than covered expenses. Raised dividend by 16%. Now allowed to lever balance sheet to make acquisitions. Growing faster than IFC, which is #1 in Canada. Trades at big discount (1.8x book value) to IFC (2.8x). Really good upside.

Swiss Reinsurance just purchased 10% of company. Possible creeping takeover? DFY is either going to make acquisitions or be acquired. Good time to buy.

BUY ON WEAKNESS

A Canadian P&C name to own in the space.

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Curated by Michael O'Reilly since 2020.
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PAST TOP PICK

(A Top Pick Dec 14/23, Up 21.1%)Stockchase Research Editor: Michael O'Reilly

Our PAST TOP PICK with DFY has achieved its $44 target. To remain disciplined, we recommend covering half the position at this time and trailing up the stop (from $31) to $37.

BUY ON WEAKNESS

Likes it. Trades at a PEG ratio similar to IFC, and has exciting things happening.

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Curated by Michael O'Reilly since 2020.
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TOP PICK

Stockchase Research Editor: Michael O'Reilly

DFY is the financial holding company for one of the leading property and casualty insurers in Canada, with nearly $4 billion in annual gross premiums. They are completing compliance approvals to reduce its leverage restrictions, allowing for a $550 million increase in their credit facility to grow their business. It trades at 14x earnings, under 2x book and supports an 18% ROE. We recommend placing a stop-loss at $31, looking to achieve $44 -- upside potential of over 18%. Yield 1.4%

(Analysts’ price target is $43.55)

PAST TOP PICK

(A Top Pick Jun 05/23, Down 0.2%)

Likes it long term. Management expects price increases which sets it up for a great bottom line in 2024. Last week, they reported a massive 27% earnings beat which caught people's attention.

BUY

Cheap and growing fast.

PAST TOP PICK

(A Top Pick Feb 28/23, Down 1%)

Rising cost of insurance due to inflation - hard on business margins.
Long term, still believes in business.
Insurance a required product for all people.
Largest provider of pet insurance.

TOP PICK

This is a buy for the long term, not a trade. It is doing a lot over the next year to improve the bottom line and is a new story in the insurance business.
Buy 7 Hold 4 Sell 0

(Analysts’ price target is $42.95)

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Definity Financial (DFY.TO)