Stock price when the opinion was issued
Affinity for a product is different from investing in a stock. Don't touch until gets above $13.50. Stock seems to be pausing and could continue dropping, which would be confirmed by a drop below $12, and then you should get out. Thinly traded is a problem, as you don't want to buy a stock you can't get out of easily.
(A Top Pick April 22/14. Up 23.06%.) Has owned this for a few years and can see continuing owning it for several more years. Well-run business. Undergoing a major push to try to market their Wiser’s whiskey into the US. They have a strong position in the Canadian market and are working to expand that. Pays a nice 3%-3.5% dividend.