Stock price when the opinion was issued
On Tuesday, they roll out the iPhone 17 and he likes what he's hearing about them. But Wall Street doesn't seem to care. Own it, don't trade it. Is up only 7.78% the past year, trailing the S&P, but doesn't bother him. Is up 41% since the April low, back in the good graces of Trump. Apple sales are growing again. Remains a huge position of his.
At this point, pretty fully priced. iPhone 17 seems to have a lot of traction, taking many by surprise. Lots of new features, plus it's in a replacement cycle. If you own it, write some short-dated, 1- or 2-week calls with a strike price of ~$265-270. Not much runway left.