NYSE:DEO

Diageo PLC (DEO)

80.24
-0.19 (0.24%)
as of Jun 8, 2026, 8:00:00 pm Market Open.
86 watching
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Investor Insights
star iconJun 8, 2026, 12:00 am

This summary was created by AI, based on 6 opinions in the last 12 months.

Diageo PLC has faced significant challenges recently, including an 80% cut to their dividend, signaling a troubling shift in the company's trajectory. Analysts express concerns about declining consumption among younger demographics and increased competition from alternative beverages, such as cannabis. The company, known for its premium-brand focus, has seen sales decline, notably in Agave, and has faced distribution issues. Furthermore, there is skepticism about the efficacy of the new CEO's turnaround strategies. While some analysts believe there is potential for recovery, the consensus is more cautious given the current state of the business and external pressures.

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Consensus
Sell
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Valuation
Overvalued
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Nestle,NSRGY
SELL
Dividend slashed 80% today.

Used to be growth-by-acquisition, but by now it's acquired most of the high-quality franchises. Turning point was when it couldn't acquire the Beckmann family tequila brand, and then it just became all about cost savings. Young people aren't drinking. Probably time to sell.

For the same type of underlying safety and dividend growth, take a look at Nestle or PG or UL.

DON'T BUY

The liquor stocks are spiralling down. Diageo yesterday reported results so horribly that they cut their dividend in half. Shares fell 15% in one session. Younger people are drinking less. GLP-1 is reducing the drinking crave. Consumers feel the pinch from inflation. And cannabis is competing. DEO's Agave sales fell 23% due to a New York lawsuit, he thinks. He suggests the liquor companies roll back prices and accept lower profits.

PAST TOP PICK
(A Top Pick Mar 06/25, Down 13%)

People are drinking less, but drinking better. Focused on premium brands. Volume growth has been minimal to non-existent. New CEO turned around Tesco in the UK. Expects some improvement, thinks earnings have bottomed. Turnaround in strategy can't happen overnight. Pretty safe from here. Trades at 14x PE. Yield is 4.3%.

HOLD

Pays a safe 5.6% dividend, but their lines of business are not doing well.

BUY ON WEAKNESS

They face the health issues over alcohol, so younger people are cutting back. Also, had distribution issues and recently change the CEO. Expects them to focus more on premium brands. They are best in class in premium alcohol.

TOP PICK

World's largest spirits producer, great brands. In the West, the growth strategy is to push premium price points. In the rest of the world, it's to push volume. 19 of the top 20 liquor brands selling today were born 100 years ago, so liquor brands have longevity. The stock to own in the sector. Yield is 3.21%.

(Analysts’ price target is $124.63)
TOP PICK

Largest producer in the world, focused on premium brands. Stock's at 10-year low. Post-Covid revenues have flattened out, but earnings poised to rise. Wall Street's not enamoured with management, but the company can afford to hire the best -- there are rumblings, though no action yet. Cheap valuation of 16x PE. Looking for a return to 7-10% earnings growth. Hoping the stock will be a double over 5 years. Yield is 2.87%.

Things have slowed down in Latin America. Some brands have underperformed. Lots of articles on how alcohol might not be great for you. People may be drinking less, but they're drinking "better". Consumers tend to return to behaviours over time. (The big trans fat scare of 25 years ago has not stopped people from eating french fries.)

(Analysts’ price target is $126.38)
WATCH

Was upgraded yesterday, surprisingly, based on expected more sales in spirits, and a cyclical, not structural decline in alcohol. Watch for DEO's guidance in February, their next report.

DON'T BUY

If you look at the June numbers, sales were down and volumes were down in a lot of places around the world. So spirits are doing very poorly, and it's a higher-priced product. Margin compression. Expectations of 5-7% growth for the second half is over-optimistic.

Needs to restructure into fewer brands. Big issue is that it's not growing as fast as it used to, nor does it have pricing power anymore. Management shakeup has hurt. Stock's fallen a lot, so you could try a value play if you're prepared to hold for a long time.

BUY

Very well managed. Had volume, pricing and inventory issues. Overwhelming healthy messages from government to limit intake. Younger generation doesn't drink as much as older ones. Not expensive, a lot of the negatives are priced in. Yield is just over 4%.

Take a look. Nice, conservative name to own. Potentially undervalued, and could turn around.

COMMENT

The high-end boozemaker is out of touch with the American consumer who is struggling. DEO's top tequila brand used to boast super growth, but is now -22% in the past year; not they have slashed the price of that tequila to adjust.

DON'T BUY

Sales are slipping and their dividend isn't growing despite being a mature company. LVMH offers far better dividend growth, for example.

BUY

He's added at lower levels, a great opportunity. Best in the world at what they do. Sales have been soft, but they have so many of the top brands in the world. When someone like George Clooney comes out with a brand, they buy it and bring it into the distribution network. Will raise dividend and generate earnings growth for many years. Yields around 3%.

PAST TOP PICK
(A Top Pick Nov 01/22, Down 11%)

Disappointing earnings. Hurt in Latin America. General slowing, including US. Core holding. Great company, trades at 19x earnings. 2.8% dividend yield, steady growth over time. Share buybacks. Growth of India's middle class will be a huge driver.

DON'T BUY

On Nov. 10, they issued an operating profit warning, because they're getting killed in Latin America and the Caribbean, because consumers are trading down to cheaper brands. Younger people are drinking less hard alcohol than previous generations, verified by a recent poll. One factor is the legalization of cannabis. Another is that companies have been hiking liquor prices too often. Also, the new weight-loss drugs reduce craving for booze.

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Diageo PLC (DEO) Frequently Asked Questions

What is Diageo PLC stock symbol?

Diageo PLC is a American stock, trading under the symbol DEO (previously DEO-N on Stockchase) on the New York Stock Exchange (DEO). It is usually referred to as NYSE:DEO or DEO

Is Diageo PLC a buy or a sell?

In the last year, 6 stock analysts published opinions about DEO (previously DEO-N on Stockchase). 3 analysts recommended to BUY the stock. 2 analysts recommended to SELL the stock. The latest stock analyst recommendation is DON'T BUY. Read the latest stock experts' ratings for Diageo PLC.

Is Diageo PLC a good investment or a top pick?

Diageo PLC was recommended as a Top Pick by Jim Cramer - Mad Money on 2023-12-18. Read the latest stock experts ratings for Diageo PLC.

Why is Diageo PLC stock dropping?

Earnings reports or recent company news can cause the stock price to drop. Read stock experts' recommendations for help on deciding if you should buy, sell or hold the stock.

Is Diageo PLC worth watching?

6 stock analysts on Stockchase covered Diageo PLC in the last year. It is a trending stock that is worth watching.

What is Diageo PLC stock price?

On 2026-06-08, Diageo PLC (DEO) stock closed at a price of $80.24.

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3.3(6)
Based on 6 expert opinions: 3 buy 1 hold 2 sell