Bruce Campbell (2) Propel Holdings PRL-T BUY Jul 09, 2025

Is approaching its last high of February around $42. Would like to see it break above that, because a stock can always break down. It's actually better to buy higher.

It is an online lending platform. It is not in his data base. The host pointed out that it is up 60% in the past year, pays a 2% dividend, has a $1.5 million market cap and uses AI.

Likes the longer-term chart. His team's fundamental analyst likes it as well. We're right near that first support level of $30, with major support around $20 (back up the truck). If it goes below that, then be concerned.

If you're worried, reduce a bit. Let the market go through its corrective phase, and then look to add back. Another 2 years left in the cyclical bull market we're in; if so, this one should continue to run. Benefits from economy doing well.

Two stories here. Long term, the Canadian financial sector has been so consolidated for so long that it's left some openings in terms of digital offerings. We're quite behind the US in this. 

Short-medium term, how is the Canadian credit situation? Haven't seen the credit story deteriorate yet. But need to keep an eye as mortgage renewals come through and tariffs dampen NA consumers' spending. A better entry point will likely show up.

His firm is very conservative, prefers to have exposure through larger, better-capitalized dividend payers. But companies like this one do take market share, so it's something he'd probably look at in future as it becomes more established.

Only thing is that this could be a double top, meaning it failed at its old high. It's not a double top until that last low (neckline) around $25 is broken. Right now, it's a 5/10. If it bounces off support, it's fine. If not, beware.

Are growing at strong rates, compounding earnings at 40% annualized for many years to come. Top managers who have developed a global business in the US and UK. Is an organic growth and by acquisition story. Their lending as a service business taken no credit risk, but is very profitable.

Undervalued. Fundamentally solid, likes it a lot. People don't like the sub-prime lending industry, so it will never get a huge multiple. Seen as a loan shark business. 

But it is a legitimate, legal business and it's doing very well. Raised dividend ~8x in past 3 years. Growing in range of 40%, and that should continue. Market share is expanding. Good control on credit. Interest rates will help.

Last quarter had record originations. Earnings momentum continues, up 22%. Very good loan balances. Goldilocks opportunity -- marketplace uncertainty rises, but economy weakens only marginally. Lots of people don't have access to traditional credit, and AI has really helped identify qualified candidates. 90% in the US, with growth in UK.

Reasonable multiple at 12x for 2027, growing ~31%. Doesn't get the respect it deserves. A must-own.

Scores 7 for fundamentals. The street targets 44% upside. Revenues are up 42% and net income 67%. Continue to hold and ride it out. Has a strong tech platform that's expanding to the UK. Non-prime lending is a little risky.