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Opinions Brianne Gardner
Meta Platforms IncMETAHOLDDec 29, 2025
Brianne GardnerStock price when the opinion was issued
As of Oct 16, 2026. Market Open.
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Premium contentIn the last quarter, the company reported 6.18 USD per share, beating the 7.19 USD estimate by -14.02%. Revenue for the same period reached 60.80 B USD, despite the estimate of 60.22 B USD. For the next quarter, analysts expect 6.77 USD in earnings per share and 63.28 B USD in revenue. Social media mentions are up 186% in the past 24h.
In the last quarterly report they beat on numbers and showed strong revenue growth which it's not getting credit for. How to monetize AI is the big issue but it is showing that it can be productive on the AI side. They are seeing clearly the benefits of AI in their advertising business model. The market had undervalued it but it is now trading at a premium. It still can go up if they can execute well.
Buy 72 Hold 6 Sell 1
Paul Harris, CFAHuge fan of it. The consumer will drive the stock, now that they released the Muse AI agent targeting consumers. He is selling covered calls on Meta. Great to see the founder mature into a
Kevin Simpson
One day Google is front of the AI race with Gemini. Now, it's Meta. Next, Anthropic and openAI. What makes Meta different is the AI is purely targeting the consumer. He has a large position and may sell part of it. The CEO is the original founder, which also makes him distinct from its peers. It's near record highs.
The overhang is that, despite good numbers from their ad business and AI's impact, Meta is still spending a lot building data centres--can Meta earn good returns on all those centres? However, Muse shows they can build productive things with AI. Despite the recent rally, he'd still buy it.
They're still generating huge amounts of cash despite all their AI spending. Trades at only 20x PE and down 2% this year after a huge run in 2025. Doesn't know if their paid subscriptions will work or not. But they keep doing things efficiently and ahead of the curve. They get things right without being overly aggressive. Their ad business remains huge.
Added on recent pullback, remains one of her core long-term growth holdings. Key story is engagement, now reaching ~3.5B people daily. Operating margins still ~40%. AI is reinforcing its core business, even if spending stays elevated in near term (which pressures margins short-term). AI is improving how ads are targeted and priced, and is opening new monetization paths.
Regulatory risk to heavy capital spending, but scale, data, and cash generation gives it room to invest through the cycle. Rates 9/10 on fundamentals. Now has ~5% weight, and would trim once it reaches target price. Analysts' price target is about 26% upside from here.