Stock price when the opinion was issued
Was downgraded last Friday and today over fears they won't meet expectations this quarter, including disappointment over MCD's new chicken strips dish, that it won't turn things around. Rather, customer prefer heavily breaded chicken and the find these strips ugly. However, history says it has never paid to downgrade MCD. It's the king, offering good value and is highly well-run. The CEO will figure it out.
This is a stock that just keeps going up. The dividend right now is $3.61. If you go back 10 years, the dividend was $1. 10 years prior to that, the dividend was $0.15. When you get a stock that keeps on increasing dividends like that, and you get a chart like the current one, that is what you want to have in your portfolio.