Stock price when the opinion was issued
One-year chart shows a big runup, pullback, and sideways consolidation. Now stock's broken out, looks positive. Likely going to retest highs ~$12. Look at the 5-year chart. Recent moves tell you that something is definitely changing.
A single stock opens you up to stock-specific risk. For the general investor or those just dabbling in the space, it's best to play the broader theme via an ETF unless you have high conviction or a lot of information on a particular stock. LIT, for example, is an aggregate of rare-earth metal plays.