Affirm Holdings (AFRM) Buy, Sell or Hold

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Affirm Holdings (AFRM)

83.42

-0.36 (0.43%)

as of Jul 10, 2026, 8:00:00 pm Market Open.

47 watching

Investor Insights

Jul 10, 2026, 12:00 am

This summary was created by AI, based on 4 opinions in the last 12 months.

Affirm Holdings (AFRM-Q) has garnered positive reviews from several experts following a strong quarterly performance. The company reported impressive figures, including an EPS of $0.20, surpassing the estimated $0.12, and revenues that reached $876.42 million, exceeding forecasts of $834.35 million and marking a 33% year-over-year growth. Despite the stock being down 13% for the year, it has gained 30% since the lows in early April, indicating a recovery in investor sentiment. Analysts are optimistic about Affirm's outlook due to strong consumer demand for its buy now, pay later services and the growth in its merchant network. While the stock currently trades at a high valuation of 42 times forward earnings, the consensus is that positive momentum is likely to continue, suggesting strong prospects for the company moving forward.

Consensus

Positive

Valuation

Overvalued

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BUY

He targets $100. He loved their last quarter.

BUY ON WEAKNESS

Reports terrific numbers yesterday. Is very profitable. Q3 revenues and adjusted EPS beat. Is up 30% since the early April lows, but down 13% this year.

BUY

A month ago, they delivered a great quarter: 12% earnings beat and strong revenue beat. Share popped then went sideways over consumer worries. The consumer is actually fine.

BUY

Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

EPS of $0.2 beat estimates of $0.12 and sales of $876.42M beat estimates of $834.35M. Sales grew 33% year-over-year, and guidance was above analyst estimates. Management noted strong consumer demand for its buy now, pay later services and increasing adoption of 0% APR offerings by merchants helped to lift results. Its merchant network grew 24%, and overall management expects continued momentum. We think this was a really strong quarter, and while it trades at a high valuation of 42X forward earnings, we think its momentum can continue here.
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BUY ON WEAKNESS

The froth has come off during this sell off and now it's time to buy.

BUY ON WEAKNESS

Fresh buy signal today that could go away tomorrow (if there's a bit of weakness), but it's trying to catch hold. Longer term looks really good. Looking at the big swings of volatility, could come back to the $37 range and it would still be good long term.

DON'T BUY

Falling rates will help this company since the spread will widen. Volatile since if the economy softens, delinquencies could be a problem.

DON'T BUY

When to buy puts?

It has a giant short position, and every time the stock goes down, the street pulls it up. The actual quarter in mid-February will probably be good. It's a sucker's game to short this.

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BUY

They've turned the corner. Their quarter was remarkable.

DON'T BUY

Buy now, pay later stocks: Affirm, Upstart, Block and Paypal Upstart is down 92% from its high, Affirm 89%, Block 78% and PayPal 76%. Some of this is due to these stocks being massively massively overpriced to begin with. At peak, Affirm was trading at 30x sales (not earnings), and it won't be profitable before 2026. Block and PayPal are profitable, but were trading at sky-high multiples last year (170x PE and 65x respectively). The market hates the buy-now, pay-later stocks because they don't make money (though are well-run). He liked Upstart early on; it wasn't a buy-not,pay-later story, but helped facilitate loans using technology. But Upstart took on far more credit risk than assumed, which upset him. The business models of these stocks were far better when interest rates were low. Also, more competitors have rushed in now. The lesson: don't be caught up in euphoria. Earnings, valuations and interest rates matter.

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TOP PICK

Recently became the sole buy-now, pay-later provider on Amazon. Jim Cramer has given several BUY signals over the last few months. Social media mentions are up 31% for the past 24 hours.

BUY

The top 5 junior, next-generation growth/tech stocks: #5 Affirm: The young distrust credit cards, but embrace this fintech. The CEO vows no hidden features and total transparency.

BUY

It's been a rocket since it won the contract to be the sole operator of buy-now, pay-later for Amazon. The CEO believes the credit card companies will be roadkill. AFRM won't offer hidden charges and extort consumers with high interest rates who can't pay their bills in time, says the CEO. AFRM withstand the pandemic downturn last year. This company has a mission. It's winning big business.

BUY ON WEAKNESS

This fintech stock surged from the mid-50s in July to $148 today, but last Wednesday was hammered by hot inflation numbers and a weak quarter by peer Upstart. Shares rebounded mostly the following day after reporting a generally strong quarter. At $24 below its high, this could be trading now at a discount.

SELL

If he owned it, he'd sell it. It's tripled since May. There's competition in the space, flooding in now. And investors have priced in a lot of growth. Sell a third. DO NOT buy it. If you're aggressive, then dump it.

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Affirm Holdings (AFRM) Frequently Asked Questions

What is Affirm Holdings stock symbol?

Affirm Holdings is a American stock, trading under the symbol AFRM (previously AFRM-Q on Stockchase) on the NASDAQ (AFRM). It is usually referred to as NASDAQ:AFRM or AFRM

Is Affirm Holdings a buy or a sell?

In the last year, 4 stock analysts issued a Buy, Sell, or Hold rating on AFRM (previously AFRM-Q on Stockchase). 4 analysts recommended to BUY and 0 analysts recommended to SELL the stock. The latest stock analyst rating is SELL. Read the latest stock experts' ratings for Affirm Holdings.

Is Affirm Holdings a good investment or a top pick?

Affirm Holdings was recommended as a Top Pick by Brian Kelly on 2021-10-25. Read the latest stock experts ratings for Affirm Holdings.

Why is Affirm Holdings stock dropping?

Earnings reports or recent company news can cause the stock price to drop. Read stock experts' recommendations for Affirm Holdings.

Is Affirm Holdings worth watching?

Affirm Holdings is followed by 47 investors on Stockchase and is a trending stock that is worth watching.

What is Affirm Holdings stock price?

On 2026-07-10, Affirm Holdings (AFRM) stock closed at a price of $83.42.

5(4)

Based on 4 expert opinions: 4 buy 0 hold 0 sell

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Affirm Holdings (AFRM)

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