Affirm Holdings (AFRM) Buy, Sell or Hold

Affirm Holdings (AFRM)

70.77

+0.34 (0.48%)

as of Oct 2, 2026, 8:00:00 pm Market Open.

47 watching

DON'T BUY

Buy now, pay later trend. Likes the space, as the business model is very strong. He owns SQ instead, which bought Afterpay in Australia.

BUY

They're bringing back layaway. He knew this would be huge when it partnered with Amazon over the summer which catapulted the stock. They're also working on their own debit card. It made a new high today so wait for a pullback.

BUY ON WEAKNESS

This fintech is the king of buy now, pay later. Three weeks ago, they announced a big partnership with Amazon and a good quarter. Share doubled. Last week, Walmart partnered with AFRM to replace its layaway system. But stocks are crushing growth names these names, including this. This is a high-quality stock that rarely pulls back. Last night, they announced new features and products and bullish guidance.

COMMENT

Was up 34% today, albeit an exagerrated move. It's the king of buy now, pay later. It's joined Square and Paypal as the leaders in financial payments.

TOP PICK

Provides financing for purchases over a set amount of time. Infancy in the US but in Europe, 20% of purchases use this structure. Lots of possible growth. Square paid for an Australian company that does something similar. A very attractive takeout target. (Analysts’ price target is $71.13)

BUY

He likes the CEO. If the stock doesn't rise, the CEO will sell the company.

BUY ON WEAKNESS

Yesterday he was stunned when Apple said they would enter the business of buy now, pay later that AFRM shares went down. AFRM is a great company run by a smart CEO. He'd buy at $56.

WEAK BUY

Competition literally came out of nowhere, but he expects AFRM to hold its own. It'll be fine, but won't roar.

BUY

Paypal took a shot at AFRM (competing with them), but AFRM and its CEO are solid. You'll do well with this.

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Affirm Holdings (AFRM)