Jim Cramer - Mad MoneyApple IncAAPLBUYJul 09, 2025

Still has a bit of a valuation issue, north of 30x PE. They've delivered, and will continue to do so. Its OS dominates the world at 70% of mobile devices, which will continue to generate growth. Doesn't know what'll happen to iPhone sales in China.

Other areas in tech are looking much, much cheaper. AAPL's getting a premium valuation, which it'll have to continue to earn. Not enough there to make it to the top of his list right now.

The new iPhone 18 was unveiled today and loves it. Each charge gives 36 hours of use, amazingly. Thinks it will be a big seller, be revolutionary for being a foldable phone. He will buy one.

He bought more Apple, and he keeps buying it. Since reporting, there was a big sell-off and a series of higher lows. The stock has recovered all it lost, post-earnings. So, he is playing the strong momentum and waiting for it to break the all-time high of $345.

Her team is less positive on consumer spending, so they're not in this name. Key for long-term success will be how they embed AI into the iPhone. Not an impressive job thus far. Management changes could result in better innovation on AI -- has potential, but needs to show it.

For her, it's less about the foldable phone and more about a unique AI platform.

The current rally is a delayed response to their new iPhone launch. Maybe the phone is worth $2,000, and maybe have the buzz going into the key holiday season. Despite current momentum, the 36x forward PE is too high. He'd add more shares under $300.

Interesting to see the reaction to the foldable phones; personally, he doesn't like them. Expensive, but for good reason. Tremendous ecosystem. With its cashflow and balance sheet, OK to pay a premium for such a leader. Chart can't get any better.

There are fears that Apple will raise the price of its next iPhone given the high cost of memory. Apple is defending their margins, but will they kill customer demand? The market isn't sure. History says the consumer will absorb the price hike.

Some predict weakness in Apple's new iPhone sales because Apple raised the price of the phone in line with the rising cost of memory. Demand will depend on the telcos--will they continue to subsidize the growth in iPhones? It could be a challenge for the telcos. Next week, Apple has to show very good progress with Siri to have a successful phone launch. If not....

Likes it, but he's selling calls on it now because price is up at the top of its range.

Not worried about it. Apple does well when everybody worries about capital spending, then doesn't well when there are worries Apple is not spending on AI. Whatever's in vogue.

Sat out the capex buildout, relying on owning the end consumer. Time will tell if this was the right strategy. Massive service industry, with margins above 75%. The default stalwart when investors get worried about AI capex debt. Really good brand and margins, best share buyback program ever. Market's still trying to figure out where it fits in the AI ecosystem.

A great company. Good long term stock. It will likely break out at some point, but will consolidate first

Since March, he's bought this 6 times and it kept moving higher. It's up 26% since the June 25 low of $273. It is losing near-term momentum, for sure, and is vulnerable to a deeper decline. When it does, the stock will pause, and he will continue to buy more, because this is the Mag 7 stock that will stand above the others.

Free cash flow is large and it pays a 3.5% dividend, better than peers. You need a stock like Apple to contrast with the high-beta semis stocks.