Zebra Technologies Corp (ZBRA) Buy, Sell or…

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Zebra Technologies Corp (ZBRA)

362.74

+5.24 (1.47%)

as of Sep 4, 2026, 8:00:00 pm Market Open.

61 watching

Investor Insights

Sep 4, 2026, 12:00 am

This summary was created by AI, based on 1 opinions in the last 12 months.

Zebra Technologies Corp (ZBRA-Q) stands out in the market as a robust player in its industry, benefiting from a strategic focus on innovation and technological advancement. The company's endeavors to keep pace with rapid changes in technology, especially within the areas of automation and data capture, position it favorably against competitors. Furthermore, its emphasis on forecasting inflation and adapting to market conditions reflects a strong management approach that aims to build resilience amid economic uncertainties. Nevertheless, the investment landscape suggests that the stock may be more suited for seasoned investors who can adeptly gauge inflation trends rather than the average investor. Overall, while Zebra Technologies has unique strengths, a thorough understanding of macroeconomic indicators is essential for anyone considering an investment in the stock.

Consensus

Mixed

Valuation

Fair Value

Similar

Honeywell,HON

TOP PICK

Asset tracking is becoming much more important. It has great growth opportunities over the next little while. They compete with Honeywell. ZBRA-Q has a lot of products that the Chinese manufacture for them, which is a little bit of a risk short term. It trades at about 19 times. It is a really well run company. It plays into automation megatrends around the world. (Analysts’ price target is $240.63)

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WEAK BUY

Doesn't pay a dividend. He owns only dividend payers. Two-thirds of returns in the last 90 years come from dividends. In the last 10 years, 90% of returns have come from price. We could face a sideways market where you need dividend yield and growth. Zebra is under-the-radar and could be a good long-term hold. They deal in barcodes and work with companies like Purolator. Operationg margins are 15%.

HOLD

Based in Vancouver, they develop bar code scanners. A small player in a very competitive field. At this stage of the cycle, he would prefer to hold a larger player. (Analysts’ price target is $231.00)

DON'T BUY

You are at risk of lower dividends as the preferred shares reset.

BUY

A direct way to take part in RFID technology. Into bar codes, so are already into the technology. Strong cash position. No debt.

TOP PICK

They have pending contracts that they have to begin to sell for Wal-Mart. Great supply chain.

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Zebra Technologies Corp (ZBRA)