NASDAQ:ZBRA

Zebra Technologies Corp (ZBRA)

365.10
-5.92 (1.60%)
as of Sep 24, 2026, 8:00:00 pm Market Open.
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TOP PICK
Asset tracking is becoming much more important. It has great growth opportunities over the next little while. They compete with Honeywell. ZBRA-Q has a lot of products that the Chinese manufacture for them, which is a little bit of a risk short term. It trades at about 19 times. It is a really well run company. It plays into automation megatrends around the world. (Analysts’ price target is $240.63)
WEAK BUY
Doesn't pay a dividend. He owns only dividend payers. Two-thirds of returns in the last 90 years come from dividends. In the last 10 years, 90% of returns have come from price. We could face a sideways market where you need dividend yield and growth. Zebra is under-the-radar and could be a good long-term hold. They deal in barcodes and work with companies like Purolator. Operationg margins are 15%.
HOLD
Based in Vancouver, they develop bar code scanners. A small player in a very competitive field. At this stage of the cycle, he would prefer to hold a larger player. (Analysts’ price target is $231.00)
DON'T BUY

You are at risk of lower dividends as the preferred shares reset.

BUY
A direct way to take part in RFID technology. Into bar codes, so are already into the technology. Strong cash position. No debt.
TOP PICK
They have pending contracts that they have to begin to sell for Wal-Mart. Great supply chain.
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