Zebra Technologies Corp (ZBRA) Buy, Sell or…

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Zebra Technologies Corp (ZBRA)

240.05

+11.63 (5.09%)

as of Jun 15, 2026, 8:00:00 pm Market Open.

61 watching

Investor Insights

Jun 14, 2026, 12:00 am

This summary was created by AI, based on 1 opinions in the last 12 months.

Zebra Technologies Corp (ZBRA-Q) has received mixed reviews from experts regarding its performance in the current market. The reviews highlight the challenges of investing in inflation-linked securities, suggesting that these assets can be suitable primarily for seasoned investors who have a strong grasp of inflation forecasting. The potential for lower-than-expected inflation to affect coupon payments adds a layer of complexity that may not be suitable for average investors. Consequently, experts suggest that while there are opportunities in this space, they also carry significant risks that require careful consideration and expertise. As a result, investors are encouraged to thoroughly analyze the current economic landscape and understand the intricacies of inflation before considering investments in Zebra Technologies or similar companies.

Consensus

Mixed

Valuation

Fair Value

Similar

CSCO,1

TOP PICK

Asset tracking is becoming much more important. It has great growth opportunities over the next little while. They compete with Honeywell. ZBRA-Q has a lot of products that the Chinese manufacture for them, which is a little bit of a risk short term. It trades at about 19 times. It is a really well run company. It plays into automation megatrends around the world. (Analysts’ price target is $240.63)

WEAK BUY

Doesn't pay a dividend. He owns only dividend payers. Two-thirds of returns in the last 90 years come from dividends. In the last 10 years, 90% of returns have come from price. We could face a sideways market where you need dividend yield and growth. Zebra is under-the-radar and could be a good long-term hold. They deal in barcodes and work with companies like Purolator. Operationg margins are 15%.

HOLD

Based in Vancouver, they develop bar code scanners. A small player in a very competitive field. At this stage of the cycle, he would prefer to hold a larger player. (Analysts’ price target is $231.00)

DON'T BUY

You are at risk of lower dividends as the preferred shares reset.

BUY

A direct way to take part in RFID technology. Into bar codes, so are already into the technology. Strong cash position. No debt.

TOP PICK

They have pending contracts that they have to begin to sell for Wal-Mart. Great supply chain.

Showing 16 to 21 of 21 entries

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Zebra Technologies Corp (ZBRA)